Compared with professional live broadcast platforms, what are the advantages and disadvantages of wa

Compared with professional live broadcast platforms, the advantages and disadvantages of wanting to promote live broadcast functions are more obvious, has a large number of customer resources, if the promotion of the live broadcast function of this part of the customer resources can be transformed into a deeper level of forward momentum, there is no need to do more promotion like some new platforms, after all, it already has a large number of fans.

There are a lot of live streaming platforms out there right now, and the industry is quite chaotic so far. Although it is a large company, it started relatively late and has a weak foundation when it got involved in this industry.

One of the biggest disadvantages of promoting live streaming platforms. Tik Tok.

Kuaishou has taken root in people's minds as a live broadcast platform, and it is difficult for this part of users to change their habits. From this point of view, a large number of users have been lost in the first place.

And the live broadcast platform industry has now developedBottleneck periodMany small live broadcast platforms can no longer be supported, and it is impossible to fish in troubled waters in this industry, not only to pay attention to the consumption needs of users, but also to pay attention to the quality of live broadcast platforms, and at the same time to strengthen supervision. There are advantages and disadvantages of large companies, and slow action has always been a common problem of large companies.

Live streaming has now become one of the essential skills for companies in the Internet industry. Now it seems that it is still an industry in full swing, if the company wants to develop in this industry, it must have its own unique advantages, and cannot completely copy and imitate other people's creativity, which will not only not attract more users, but also lose the company's image in the minds of the original users, so the company wants to create a live broadcast industry is a good move, and if it is not good, it is a risky move, or it is necessary to plan the next development strategy according to the actual situation.

The advantage should be that as an old Internet giant, the customer base it has is very huge, but the disadvantage should be that it is inexperienced in live broadcasting

If you want to promote the advantage of the live broadcast function is that the user base is high, the publicity and distribution channel is ***, the disadvantage is that the live broadcast industry has been done for a long time, and almost all users are carved up, and it is very late!

Compared with professional live broadcast platforms, the advantage of wanting to promote the live broadcast function is that he has a lot of his own fan popularity, popularity, and disadvantages, and there are too many people doing it now.

In terms of live broadcasting, the difference between more than 100 bypass and other live broadcast platforms isLarge coverageLive streamingThe development process can be described as a thick accumulationPlusKnowledge-based live broadcasts are deeply loved by the public

1. Live broadcastCoverage can also be described as "heaven and earth"., only you can't think of it, there is nothing that can't be broadcast live. In addition to covering tourism, food, sports, education, science and technology, culture and other fields, not long ago, the live broadcast aimed the camera underwater, leading netizens to explore the White Dragon Cave that has been hidden underwater for thousands of years through the live broadcast.

2. Looking back on the development process of live broadcasting, it can be said that it is a thick accumulation and a breakthrough. This time, the factory director Robin Li's "endorsement" of the live broadcast also made the people who eat melons really see the determination of the live broadcast in 2020. As early as during the epidemic, the specially created "War Epidemic Live Room".brought nearly 100 live broadcasts related to the popularization of new crown pneumonia science for everyoneIt effectively solves the pain points of people who are inconvenient to go out for medical treatment and difficult to obtain professional anti-epidemic knowledge under the epidemic.

3. "Factory Director" Robin Li also tested the live broadcast for the first time, and a cross-border dialogue with the founder of Fan Deng attracted nearly 10 million netizens to watch. Unlike the popular "planting grass" live broadcast on the market, Robin Li's live broadcast debut was not for "bringing goods". In this nearly 70-minute live broadcast,Robin Li and Fan Deng took "family letters" as the theme, and talked about reading, knowledge, dreams and parent-child education

Robin Li even made a special effort to eliminate netizens' own life book list, saying that he loved to read "The Chronicles of the Eastern Zhou Dynasty" in junior high school, and the most impressive book in high school was "Introduction to Bridge", and at the same time told netizens that they should pay attention to protecting their children's reading interests, which is quite a life mentor.

In daily life, live broadcast is also a form of entertainment that is pastime by people, and live broadcast platforms also abound, but most of them have their own style. The difference between live streaming and other live streaming platforms is thatCoverage is large and knowledge-focusedThe live broadcast is deeply loved by the public. Most of the live broadcast content of other live broadcasts is games, outdoor, star shows, etc., and there are almost no knowledge-related sections, so the development process of live broadcast can be described as a thick accumulation.

In addition to including tourism, food, sports, education, science and technology, culture and other fields, not long ago, the live broadcast camera was aimed at the underwater, leading netizens to find the White Dragon Cave that has been hidden underwater for thousands of years. <>

And looking back on the development process of live broadcasting, it can only be described as a thick accumulation and momentum, coupled with Robin Li's personal endorsement of the live broadcast this time, so that the masses can really see the determination to make live broadcasts in 2020, and during the epidemic, they created a "war epidemic live broadcast room", bringing nearly 100 live broadcasts related to the popularization of new crown pneumonia science to the whole people, and solving the pain of people who can obtain professional anti-epidemic knowledge without going out for medical treatment under the epidemic. <>

Robin Li's first live broadcast attracted nearly 10 million netizens to watch, unlike the popular live broadcast on the market, Robin Li's live broadcast debut did not bring goods, but talked about parent-child education from reading, knowledge, and dreams in the live broadcast. According to the relevant personnel of the company, there are two important things to do in 2020, one is to strengthen the quality of people, and the other is to promote services, and live broadcast can meet these two things at the same time, so it will be more active in promoting live broadcast in 2020. Different from the e-commerce live broadcast of other live broadcast platforms, live broadcast is more prominent in knowledge attributes, which is related to one of the core competencies is search, and users actually understand their own needs when they come to search, so they also provide relevant services to meet user requirements.

1. The coverage of the live broadcast can also be described as "heaven and earth", only you can't think of it, and there is nothing that the live broadcast can't do.

2. Looking back on the development process of the live broadcast venue, it can be said that it has accumulated a lot of money and is like a bamboo.

3. "Factory Director" Robin Li also tested the live broadcast for the first time, and a cross-border dialogue with the founder of Fan Deng attracted nearly 10 million netizens to watch.

Others live broadcast to bring goods, Robin Li's live broadcast is like a class, full of dry goods, don't be wrong, and some people are crazy in the comment area, saying that they will "sit and wait for the sequel to the factory director's live broadcast". It is not difficult to see from the enthusiastic response of netizens that this kind of knowledge-centered live broadcast is also becoming a popular object for the public.

First, the ecological structure of the platform is different from that of other platforms, and the structure chain of live broadcast is very complete. Second, commercialization and socialization are handled differently from other platforms, and live streaming separates business from social. Third, the relationship between the platform and the user is different.

According to the "Live Search Big Data Report", the average daily number of live broadcast users in the information and knowledge fields such as health, education and training, tourism, and financial hotspots on the platform has grown the fastest. Therefore, **Live broadcast chooses pan-knowledge live broadcast". Combined with its own situation, the knowledge live broadcast track is also in line with the existing products, and its knowing, encyclopedia, library, etc. are already in the category of knowledge content.

At this year's Mobile Ecology Conference, it was said that the platform has accumulated 100 million knowledge content creators, including 60,000 cooperative institutions and 50,000 experts and scholars. The main position of pan-knowledge live broadcast is Krypton statistics, and at present, the content types of APP live broadcast channels are mainly news, economy, games, medical care, etc. There are two types of live broadcasters, one is professional institutions**, such as Dragon TV, Anhui Satellite TV, CCTV News, etc., and the other is individual anchors, who are mainly experts in the fields of economy and medical care at this stage.

Different from the relatively stable pattern of show and game live broadcast, and also different from the fierce competition of e-commerce live broadcast, knowledge live broadcast has not stood in the spotlight of industry competition before, which is different from other live broadcast platforms.

Other live broadcast platforms need 5000 WeChat friends, need a business license, have a lot of requirements, need personal *** various requirements, annual fee of 1200, high threshold, not everyone can operate, and broadcast and share by themselves. And you don't have to.

First of all, we heard that live broadcast is to appear in the public's field of vision in the way of Internet celebrity anchors, in fact, Internet celebrity anchors are only one of the aspects, and we can also conduct live broadcasts as ordinary people. First of all, we must have a macro call jujube with a relatively high activity rate, a Douyin or Kuaishou account, there must be a certain amount of fan accumulation before doing a live broadcast is the key point to promote the success of the live broadcast, if there is no certain number of fans to pay attention to at the beginning of the live broadcast, it is difficult to see the effect in the short term or quickly, it is a long-term persistence in the process to succeed, fans must rely on our usual send some funny**or some positive energy** to be able to accumulate, It doesn't have to be that there will be a certain number of people to ** you when you are live broadcasting.

Then, the second important key point of live broadcast is to make a good preparation for the pre-sales and after-sales of live broadcasting. Some people will ask why we should do pre-sales and after-sales preparations before the live broadcast, preparing good products and doing a good job in after-sales is an important guarantee for fans and their own brands, in fact, there are many key points that need to be paid attention to in live broadcasts, and there is a lot of work that needs to be done in a live broadcast, not that we have seen a few simple key points in collecting money on the screen, and the live broadcast must go through long-term persistence to achieve a more ideal effect.

In fact, live broadcast also has certain skills in the chain, and what kind of way to make the platform give you a large amount of ** is a very critical part, and it also depends on what kind of model your live broadcast can develop into, what kind of prospects, and the live broadcast is sometimes directly related to the anchor.

Here I want to say, under normal circumstances, there is no need to do it yourself, unless you have to use it, or you are really tired, I do a promotion by myself, and I can't get it right for a long time.

Live broadcast promotion **Live broadcast is a new traffic channel, through such a form can be more. Gradually from no makeup to through good makeup, strongly.