Replacement fever is the progress of consumption concepts, why are young people s consumption beco

Substitution, as the name suggests, is a consumption phenomenon that advocates affordable alternatives. According to a survey, nearly 60% of young people say they only spend money on what they need. From buying things "only buying expensive ones", to starting to think rationally about "what is the difference between a 2,000 yuan mobile phone and a 5,000 yuan mobile phone"; From blindly pursuing "expensive perfection" to discovering that "3 yuan a soap can replace the beauty egg cleaning liquid"; From preferring to overdraft consumption to maintain "pseudo-refinement", to more and more concerned about the cost-effectiveness ...... products

In recent years, major brands have injected ancient traditional crafts and Chinese elements into the design of ** jewelry. Create a variety of fashionable and cute ** styles, which attract the love of young people. The once "rustic" ** has become one of the synonyms of fashion accessories.

In addition to buying ** jewelry for wedding needs, more and more people are willing to wear ** jewelry in their daily life to decorate themselves.

The so-called "replacement" is actually equivalent to cost performance. However, the popularity of cost performance makes people a little puzzled, when did young people who once maxed out credit cards, emptied shopping carts, and pursued exquisite life learn to be thrifty? It can be seen that behind the popularity of replacement is the change of contemporary young people's consumption outlook, from the pursuit of "consumption first" to "pragmatism", young people have become more rational.

This can be seen from the rise of the "national tide". Relevant reports pointed out that at present, the national tide and domestic products have changed from the transformation of the industrial chain and the rapid growth of the brand to the complete transformation of consumers' minds, and it can be said that the national tide is surging at the right time. Behind the popularity of the national tide is precisely because of the super high cost performance.

It's becoming more and more pragmatic and rational. No one regards **high gems and diamond rings as the object of pursuit, but prefers the down-to-earth**. A friend who has always liked to buy light luxury jewelry in the past said:

Compared with ornaments such as artificial crystals at the same price, ** ornaments are better. That is to say, with the maturity of the consumption mentality, "buying gold" has not only become one of the ways for young people to please themselves, but also one of the ways for young people to save money.

Because everyone knows that it is not easy to make money, and there are too many places to use money, this society is so realistic, you must have some savings in hand to face the uncertainty of the future.

The main reason is that the pressure on young people is increasing, and the cost of living is too high, so consumption is becoming more and more rational.

Because they already know that it is getting harder and harder to make money now, so their consumption is becoming more and more rational.