What is the current status of Mini Programs?

The difference between Mini Programs is that we are open source, and others are not open source. On third-party apps, as long as the open source ** is formed, these hundreds of thousands of applets can run in their apps.

Now the distribution of Mini Programs in the app has exceeded 30%, and 30 out of every 100 clicks are Mini Programs. It's higher than it was, but there's a lot of evolution in it.

In 2019, a hundred flowers bloomed and the ecological war began.

In 2018, Douyin, Toutiao, and Alipay Mini Programs made frequent moves, and the experience was close to WeChat Mini Programs in a short period of time, but after all, the opportunity to take the lead was missed, and the full outbreak still needs to wait for the opportunity, and the red envelope war during the Spring Festival holiday can be said to be an excellent marketing opportunity.

You may have discovered that Alipay is pulling new users for the Mini Program through "Collection and Gifts", obviously sponsoring the Spring Festival Gala and Douyin will not waste this good opportunity to promote the Mini Program, obviously after this wave of red envelope rain, each Mini Program will usher in a period of rapid growth.

2. Ability upgrading, survival of the fittest.

At the beginning of the new year of 2019, WeChat launched the "Mini Program Desktop", and the background of further relaxing the entrance is the formation of the habits of Mini Program users, the total number of WeChat Mini Programs has exceeded 1.5 million, and hundreds of millions of people use the services provided by Mini Programs every day.

However, behind the prosperity of the mini program is the decline in retention and conversion rate, WeChat has obviously realized the problem, and will launch the "like mini program" function, and will also introduce the "grading" mechanism of the mini program in the future, it is foreseeable that in 2019, the mini program will usher in the "survival of the fittest" ecological purification.

3. Sink the channel and empower the offline.

In 2018, the popular "consumption classification" made people see the huge potential of third- and fourth-tier cities, and with the help of capital, it will deepen the market classification and strive to reach a wider range of people.

Similarly, the community that went viral last year proved the value of social traffic, and also pointed out a path for offline merchants: ** encountered bottlenecks in the market and were unwilling to pay high commissions for online platforms, and Mini Programs would become an excellent choice to enjoy online traffic.

4. Social e-commerce shows its strengths.

Pinduoduo, which has been widely complained about because of the "fake problem", is now approaching JD.com, and it can be said that it is the rise of Pinduoduo that has opened the era of social e-commerce.

At the same time, the Mini Program can be bound, inserted, and advertised, which also provides new ideas for content creators who are struggling to monetize, coupled with the experience close to the APP, the Mini Program can be said to be the best carrier of "content payment", "fan monetization" and "interest community".

It can be said that no matter how the Mini Program changes, it will revolve around the needs of users, after all, only someone who uses the Mini Program is valuable.

The smart applet is also a heavyweight product on the mobile terminal, which will not only run on the APP, but also run in open source alliance partners such as Tieba and 58.com, truly realizing "one development and multiple terminals can be run". Smart Mini Programs provide users and developers with a new mobile ecosystem, which is characterized by more openness, intelligence, a larger amount of high-quality traffic, and a more natural user experience.

At present, the number of monthly active users of the applet has reached 100 million, and the development is still very rapid, there is a support for the first cooperative e-commerce SaaS service provider, both sides are beneficiaries, when the user searches for the merchant, the merchant applet appears at the top, which will bring huge traffic to the merchant, and now the merchant who uses the applet to like can apply for the applet for free in the background.

Specializing in the production of Douyin Toutiao Mini Program, the five major purchases, can be displayed on Douyin, Toutiao, and Toutiao Speed Edition, selling goods without any threshold, and solving the problems of customer loss in Douyin jumping, not being able to set commissions freely, and ** alliance extracting high handling fees. Interested contact.

The advantage of the mini program may be that there is still traffic, or it is needed when it is promoted, and the others are not known for the time being, and they rarely use the app, and they like to use the web version on their mobile phones. In the past few years, there have been no competitors, and the search feeling is getting worse and worse, and now I am also doing Douyin Mini Program Jindou Shishang , and the Mini Program is still under development.

The effect of the mini program is very good. The second only one is characterized by lightness, and the entire application is not as much as 2m. Now Meituan's store and SF Express have entered the mini program.

Questions. How to promote personal mini programs will have a better effect.

1.Community, circle of friends to share.

WeChat groups are natural traffic aggregation pools, and Mini Programs rely on the WeChat ecosystem to have natural social advantages. Therefore, merchants can pull a few more fan groups and share the Mini Program in the WeChat group, so that fans can spread independently. When there is a new product launch and a new marketing campaign, it will be notified in the group to attract fans to place an order and shop.

If you just use a mini program to sell goods, it may be difficult to impress new customers. Therefore, you try to write as many interesting tweets as possible to attract customers' attention and buy your stuff. Merchants can open *** and associate their own Mini Programs, set up Mini Program entrances at the bottom of the Mini Program, insert Mini Program cards into articles, etc., strengthen contact with users, and use *** tweets to promote conversion.

3.Jump between the Mini Program and the Mini Program.

If there are many products, then you can make a small program for different types and brands of products, and then jump to each other; Or cooperate with other well-known brand mini programs to guide each other's mini programs. As shown in the figure below, you can use the online Mini Program tool to do a good job of jumping to facilitate the promotion of Mini Programs.

4.Carry out a variety of ** activities.

Do you still remember how Pinduoduo is popular, merchants can also follow this group model, guide customers to share, and achieve analysis fission. In this way, a large number of users can be accumulated in a short period of time. In addition to this, you can also attract customers with marketing methods such as distribution, full discount discounts, etc.

Questions. Ok thanks.

You're welcome and I wish you a happy life and all the best.

Mini program is a development trend, in 2018 the small program will reach 3 million, prescient enterprises and merchants are settled in the small program early, at present, the small program is still constantly optimized and improved, new capabilities and new functions will also be updated next to the big side, the future cost may still be **, so while it is still in the development period, or the bonus period, register the small program as soon as possible, the higher your small program ranking.

For enterprises, using small programs to promote and improve brand awareness is a good way to achieve the fastest effect and the lowest cost, and at the same time, small programs can also be used as mobile phones for enterprises, mobile phone e-commerce, mobile phone atlases, etc., to facilitate customers to have a deep understanding of enterprises.

For merchants, the most intuitive is to make money, save money, why do you say that, the first is to bring a vertical amount of passenger flow to the store, for example, WeChat users within a radius of five kilometers can directly and quickly find the address of the merchant, the merchant's products, can be directly in the applet, place an order, make an appointment, arrange the number, etc., and can also attract a lot of new customers through some preferential activities. The second is that it can save a lot of platform fees for merchants, customers are admired on the mini program, the small program is a platform made by themselves, and there is no need to give any platform points. The third is customer management, customer data is grasped in their own hands, which is convenient for their own management.