What are the recent trends in the selection of second class e commerce?

First of all, the second type of e-commerce is roughly divided into three parts, product selection, promotion, and logistics.

As one of the most important parts of product selection, there are many issues to consider. Is this product suitable for this season? Is this product suitable for the second category, ** or is the product attractive enough?

Will the weight of this product be too heavy, which will make the courier fee higher? There are a lot of factors to consider.

According to the data of the second-class e-commerce hot-selling products of multi-party cloud, popular products are generally produced from seasonal products and rigid demand products. And many people who are in contact with the e-commerce industry can see that the cost price of these products is very low, because doing second-class e-commerce requires a lot of advertising costs, and it is necessary to accept the express cost of a certain return rate, so it is necessary to control the goods within the acceptable range (30-100), so it is difficult to choose products with higher costs. There are also high-cost, high-priced, and high-profit products, but it is difficult to become explosive products.

Refer to the ranking of best-selling products in [Multi-party Cloud].

At present, the temperature is gradually getting cooler, which is at the fork in the season, so the market demand for warm clothes will be relatively large, and even some users will start to buy down jackets in winter, etc., and they can also choose products according to the National Day and the Double Ninth Festival.

The last is the simplest product selection logic, follow the big guy, you can see a lot of big merchants on the data platform, what product he runs, you will follow it immediately.

The selection of products should grasp the needs of consumers.

The weather in the north and south began to warm, and consumer demand for heat protection and sun protection began to increase.

Of course, consumer demand is multifaceted, and this can be seen from other categories of explosive products.

In terms of product selection, you can expand your thinking.

From the demand for "heatstroke and sun protection", it can be extended to short clothes and short sleeves in clothing, fans and air conditioners in homes, sunscreens in cosmetics and other products. Broaden the selection of ideas and grasp the needs of consumers.

Product selection strategy recommendation: clothing and shoes are more casual, chiffon, ice silk, short sleeves, hats, sun protection, ultraviolet protection, short sleeves, hats, sandals, etc.

Appeals are a few important reasons for selection.

Suppose your school is organizing a freshman adaptation program to help freshmen adjust to their new environment and learning. You'll now write a proposal that includes the goal, duration, participants, and activities. You will have 30 minutes to write the proposal.

You should write at least 120 words, but no more than 180 words.

Will it be hello, this is the information you have queried.

Summary. The second type of e-commerce products are inflated, the product quality is controversial, and the after-sales service is not perfect.

What are the characteristics of the second type of e-commerce products?

The second type of e-commerce products are inflated, the product quality is controversial, and the after-sales service is not perfect.

Specifications, "After-sales", ".

Product Features: The transaction mode of the second type of e-commerce determines that every order of the merchant needs a high advertising fee, and the inflated price has become inevitable, or it is difficult for the merchant to make money, the traffic fluctuates greatly, and the stability is not good.

Didn't understand my question.

The second type of e-commerce is first of all non-brand, not a well-known brand.

Just give me the two blanks I sent you.

There are also short-term hot products, including non-standard products, popular products include alcohol products, beverage preparations, and snack foods.

Dear, what I sent is the product features.

Although the 5G era is the era of big data, this still can't change its original shortcomings, and the second type of e-commerce can not develop steadily, so its popularity will be time-limited.

The main process of the second-type e-commerce merchants is as follows: product selection - listing goods on the second-class e-commerce platform - placing advertisements - waiting for users to click to browse and place orders - shipping and waiting for signature to receive payment.

In order to meet the shopping needs of these users, the second type of e-commerce wants to pay for the goods in one hand and deliver them in one hand, rather than paying first and waiting for the goods to be delivered, which will make them uneasy and distrustful, which will weaken their desire to shop online.

How to choose products for second-class e-commerce?

I have been doing the second category for several years, and now it is not as good as before, and the era when you can make money by putting a product on your will, the selection is very critical, how to choose, don't push what you have any products, you should combine the season, market demand, and the second type of people, it is recommended to choose daily necessities, with a large audience, and no after-sales.

First of all, we can know the following characteristics according to the form of the second type of e-commerce:

A: There is no well-known brand for the product.

B: Cost-effective, good product, **low.

C: Most of them are short-term hits, such as mosquito killer lamps in summer, ice silk T-shirts in summer, etc.

According to the above characteristics, you can try the following selection directions:

1) What are the major e-commerce platforms that have become popular recently?

3) What products have lower cost, higher profits, and better quality?

4) Find a short-term hit, last year's quarterly hit is generally easy to become a hit at this time.

After choosing a good product, don't be in a hurry to find a channel to purchase directly. Do a good job of market research, competitive product analysis, data statistics and other preliminary preparations. Even if you sell explosive products, you can't sell them yourself.

In addition, there are several important points to pay attention to in the selection of products:

1. If there is no data or investigation report to support it, don't take it for granted to select products 2. Seasonal products, you must plan more than a month in advance, research 3. You must consider logistics and after-sales problems, these two are the biggest hidden costs 4.

6. The food category can be made a form and done a second pursuit, which is more suitable for long-term selection and the recent best-selling commodity categories are more miscellaneous, and it can be seen that consumers' spending power is gradually recovering. Yogurt, cosmetics, clothing and other goods are selling well.

I also do second-class e-commerce, and the problem of product selection is sometimes really troublesome.

You say that you learn from others and follow the explosive products, but you will be one step slower than others.

Now I want to open it, listen to other people's suggestions, use big data tools, and use big data to follow explosive products, to be honest, the effect is good.

I use Dataeye's EDX, the data is updated in real time, and the effect is quite good, you can refer to it.

I haven't done this before, so I don't know how to choose it.

Seeing so many answers upstairs, do you know how to choose products hahaha.

I'll say a few words, let's take a look:

How to choose products, 1. Choose in season, such as the heating fan that sold well last winter, and now it is not easy to sell, so what is like the spring selection now, if you are in the south, the rainy season is more, is it possible to consider some multi-functional things for rainproof? Don't ask me where to look, Almighty 1688

2. Follow the selection, what does it mean, now go to see the headlines, what sells well on Guangdiantong, to put it bluntly, the core lies in the fact that you find this source of goods, and talk about very low logistics to make money.

3. Predict in advance that it will be hot, such as what festivals will be held next, and what is needed in an important way.

4. Crowd selection. The second type of e-commerce is basically third, fourth and fifth-tier users, and the men mentioned upstairs actually have women. So what is the most important thing about this age?

Okay, I don't recommend you a specific one, if I return you to sell out, you may have cooled down if you want to see which ones are more popular in previous years or now, you can search Pegasus to Home which is there.

The definition of the second type of e-commerce refers to the promotion of independent products outside of well-known e-commerce platforms and the generation of orders through all channels that can be drained. Generally, the popularity rate of single products is very high, and it is not restricted by the rules of various e-commerce platforms. It also refers to the form of product promotion that combines advertising creative content with shopping carts.

To put it simply, in a certain east, a treasure on the opening of a multi-commodity sales model is an ordinary traditional e-commerce, we also call it a type of e-commerce, traditional e-commerce is based on the offline entity model and transformed from the e-commerce model, but the offline physical store is converted into online**. The second type of e-commerce is also called information flow e-commerce, which is mainly used to promote a single product through a high-traffic platform to create demand for groups that have no shopping needs, and then users place orders directly through the landing page, logistics and distribution and then cash on delivery.

Before talking about the second type of e-commerce, let's popularize the first type of e-commerce, what is the first impression of most people?

**, Tmall, JD.com, Pinduoduo, Vipshop, Suning Tesco, Daily Youxian, etc., these are all a type of e-commerce. To put it simply, a type of e-commerce is a big supermarket, where many merchants open counters to sell things, and this platform specializes in selling things. The customer chooses their favorite product, pays first, and then waits for the express delivery.

The second type of e-commerce: when the Internet was not yet popular, the channels for everyone to obtain information were on TV, newspapers, and radio, among which the most representative ones were good backs, running shoes for the elderly, and mobile phones with sliding covers. When you see a XD product, dial ** directly, and then pay on delivery to complete the sales closed loop.

With the continuous improvement and improvement of the communication network, the channel for obtaining information has become a smart phone to get all the information you want to know, so the platform of the second type of e-commerce has also changed to the Internet traffic platform, and now the second type of e-commerce is in the form of information flow, comments, and search, among which the most commonly used is the information flow advertising model, which generally appears on the news information platform and the short ** platform.

The term "second-class e-commerce" has appeared since 15 years, and the specific definition is that it refers to merchants who rely on high-quality advertising traffic to sell single products on mobile advertising platforms such as Toutiao, Guangdiantong, and Zhihuitui, and the transaction form is mainly free shipping and cash on delivery.

The overall ** chain model is that the merchant selects the goods--- the advertising platform obtains the order--- the merchant delivers the goods--- the buyer signs for payment (refusal to sign and returns), the process is short and forms a closed loop. Now popular second-class e-commerce such as Toutiao, Tencent Guangdiantong, Zhihui Tui, Phoenix Fengyu, Sina Fuyi, Sohu Huisuan, etc.

The difference between the second type of e-commerce and traditional e-commerce.

1. Different ways of doing business.

We usually understand **Tmall, Jingdong, basically a kind of e-commerce, in the operation is usually by the platform side to rent traffic, provide e-commerce operation tools, intervene in management, in the operation is usually to operate a variety of products;

The second type of e-commerce is mainly through a single page (which can be understood as the landing page of a single product, product introduction + order form) to intentionally create explosive products through advertising, so in the operation, the first type of e-commerce is more focused on the repeated purchase rate and operation reputation, and the second type of e-commerce is more focused on the operation of explosive products.

2. Different supervision.

We generally understand the e-commerce such as **, Tmall, Jingdong can be called a kind of e-commerce, mainly by opening online stores to operate sales, which is mixed with a lot of sellers from factories to dealers to individuals, but in the supervision of the operation will generally be subject to the deposit to deal with consumer and merchant disputes, relatively perfect;

The supervision of the second type of e-commerce is relatively less strict, and all the problem management is more about the management of delivery qualifications, and in most cases, the first type can be intervened in the management after being complained, and the second type can not even find a way to complain.

3. The actual consumer group is different.

To put it simply, the consumer group of a type of e-commerce is mainly the online shopping group who have developed online shopping habits and do not care too much about the problem of trust; The second type of e-commerce is the consumer group with almost no online shopping behavior, or in the consumer group who has trust concerns about not seeing the actual product (older, mostly male, may be women who like to shop and buy physical products).

4. The payment method is different.

What is Class II e-commerce? The second type of e-commerce, also known as information flow e-commerce, is mainly used to promote a single product through a high-traffic platform to create demand for groups that have no shopping needs, and then users place orders directly through the landing page, logistics and distribution and then cash on delivery. This is called second-class e-commerce.

It should be the kind of subdivided e-commerce, and the first type of e-commerce should be the kind of large and complete, such as **, Jingdong, Pinduoduo, Suning, these are all a type of e-commerce, Vipshop, Wanbiao.com, these should be the second category.

The second type of e-commerce refers to the form of promotion through a single page and a single product, mainly based on information flow.

After the user sees the product introduction, he only needs to fill in the personal receipt information, and there is no need to pay immediately, mainly in the form of cash on delivery.

The second type of e-commerce is to promote a single product detail page, and each placement is a product, and the landing page does not have any jumps.

It doesn't expect users to remember this product brand, nor does it want users to remember, so it doesn't have a shopping cart and no logistics tracking.

The second type of e-commerce is in the form of cash on delivery, that is, if you see the goods in the advertisement, if you like it, you only need to fill in the delivery address, no need to pay immediately, but wait for the goods to be delivered, check the goods and like them, and then pay to sign for them.

Therefore, the second type of e-commerce is to greatly reduce the threshold of user consumption decision-making.

The second type of e-commerce is by no means creating demand out of thin air, but based on the real consumption needs of users.