How to invest in the second type of e commerce advertising? Which ones to vote for?

Most of the <> are all kinds of ** platforms commonly used in consumers' lives. To do the second type of e-commerce, after putting the goods on the e-commerce platform, you have to go to various information flow channels to open an account and start advertising.

If the second-class e-commerce wants to create a popular model, it must first ensure that the product meets the needs of consumers, and the right channel, material and copywriting are well selected for advertising.

Regardless of the product for the time being, under the condition of constant product, the question of how to choose channels and how to produce material copywriting has a great impact on whether the final order can be exploded.

Therefore, the issue of how to place advertisements should also be emphasized. However, channel selection is not fixed, but needs to be analyzed according to your product. The process of selecting a channel is to capture the target user group of your product from the platform, which is the most important user group and the target of advertising.

Therefore, before advertising on a channel, it is necessary to understand the user portrait of each channel. Each channel's user base has its own tendencies.

For example, Douyin has more women than men (ratio 6:4), while Toutiao, which is also a huge engine, is mostly male (70%), and the age group is concentrated in 20 and 40 years old.

What are the platforms where the core, important and potential consumer groups are often concentrated in the product? Once you've filtered out several channels based on this criteria, you're ready to try to deliver.

If the budget is sufficient, you can try to launch multiple channels together, with wide coverage, and the consumer groups covered will naturally be more. At the same time, it can appropriately compress profit margins, raise advertising bids, and increase impressions.

The first question, the most information flow ads are better, which platforms are referred to, Douyin Kuaishou These relatively large platforms will be better, but it still depends on the product, our customers run the best of the best, and we still need products to give you a better one.

What are the first and second types of e-commerce advertising platforms?

In fact, the second type of e-commerce advertising can be divided into online and offline. However, with the rapid development of the mobile Internet, many platforms have developed rapidly, such as Toutiao, Kuaishou, Douyin, Guangdiantong, etc.

Open an account + top up.

Second-class e-commerce advertisements need to prepare business licenses, legal person ID cards, and second-class e-commerce qualification documents to find official or first-class merchants to open an account.

However, these delivery channels must be recharged first and then deducted from advertising consumption.

2. How to choose advertising channels?

The selection of the second type of e-commerce advertising channel is not based on which platform the advertiser prefers, but needs to be selected based on a variety of factors, as follows:

1. Determine the consumer group.

There are many types of e-commerce advertising products in the second category, with different consumer groups. Therefore, it is necessary to first see who the audience users of the second type of e-commerce are, and if the users are younger, they can be put on platforms such as Guangdiantong, Kuaishou, and Douyin.

2. Look at the product.

The second type of e-commerce products** should be uneven. Therefore, the platform can be selected according to the best of the product, such as Douyin, Weibo, most of the users come from developed cities, the consumption level is high, and it is suitable for the second type of e-commerce products with higher unit price; If the product is low, you can choose to promote it on the Kuaishou platform, because most of the users of the Kuaishou platform come from third- and fourth-tier cities, and the consumption level is slightly lower.

3. Gender orientation of consumption.

The second type of e-commerce advertising, if it is an advertisement for games and electronic products, can be placed on Kuaishou and Toutiao platforms with more male users.

However, with the development of e-commerce, it is necessary to promote with the help of the advantages of the platform in order to maximize the advertising effect

It can be accurately targeted and promoted.

According to the user's interests and hobbies, it can carry out accurate targeted promotion according to gender and geographical location, and improve the accuracy of the second type of e-commerce advertising.

It can monitor the access status of traffic in real time.

The needs of each user will be affected by the external environment, so it is necessary to monitor the access of traffic in real time, and push relevant products for them in a targeted manner, so as to improve the adhesion and improve the consumer experience.

The above is all about the second type of e-commerce advertising, the second type of e-commerce mainly relies on online platforms to promote to target users to buy, our second-class e-commerce promotion platforms mainly include Douyin, Kuaishou, Toutiao, Guangdiantong, Phoenix and other platforms

The figure above shows the proportion of product sales of each of the two types of e-commerce platforms. Among them, Luban accounts for more than 70%, more than half, followed by Douyin shop.

On the whole, LB is better, but it also depends on the specific product, it is recommended that you try it at a low cost in several mainstream channels, sometimes the conversion rate of different operation results is not the same at different times. If there is technology, you can do your own low buried point on the page, conversion rate funnel analysis, see which link is wrong, but this needs to be studied with a heart, many users have heard that other people's homes are good, other people's orders are full, but in fact, everyone may face a similar market environment, such as how to promote, traffic channels are mainly these mainstream channels, and the quality and magnitude are stable, The difference is that others are more mature in the use of platform rules and traffic attributes, delivery skills, and some skills required for user conversion. Everyone is also stuck in hypothetical questions such as "is there a better channel" and "other people's unique traffic**", and it is difficult to make progress in their current operations.

Confident in their own business, multi-market judgment is not biased, have their own cognition and skills for marketing or traffic operation, and pay more attention to the information in the market, which will make an effect. Don't deny or doubt before you do it, try first, try more.

Today's headlines: This second-class e-commerce includes traffic resources, has more than 400 million users, and is currently a platform with a large flow of information. With 78% of male users, mostly 24-40 years old, Toutiao's second-class e-commerce platform is suitable for education, wedding, home, decoration, automobile, FMCG, e-commerce and other industries.

Each platform has certain advantages, but the actual delivery effect also needs to be inseparable according to the product and related landing page and other information.

The headlines are also fast, they are all high-traffic stations Open an account wjsw plus the number 8064

If nothing else, first prepare enough funds.

Then prepare the qualification business license, open the advertising account, fill the advertising fee, and then prepare the materials for advertising.

I divide the second type of e-commerce into four parts, and each section has a lot to know about and prepare.

Product selection, this is the most important thing to do a good job in selling stools and second-class e-commerce, so the first thing you need is a big data selection tool, which can view the data of second-class e-commerce products in real time, which is of great help to your selection and testing, whether you want to follow the explosive products or tap the potential of the goods yourself, the above data is the basis for your selection. The tool I'm currently using for slow distribution is called [Multi-party Cloud], and there is a section called the New Product List, according to the official explanation, it will be refreshed within 20 minutes, and the data is very timely.

Placement, after you have a good product, you need to build a plan and start advertising. Although this section will be operated by the operation of the directly operated center. But what I want you to prepare is an understanding of the entire operational process, and gradually familiarize yourself with the in-depth ability to analyze the data of various feedbacks.

Logistics, good service, fast delivery, fast remittance logistics is the guarantee of your income, generally recommended JD.com, so you should open a good account in advance and receive the right **.

Customer service return visits, do two disturbance e-commerce and a class of e-commerce is different, there is no fixed platform, so the maintenance of customer resources has become particularly important, good return visits often increase the signing rate of 10%-20%, the profit can be imagined, so a good return visit team is very important.

First of all, Pei Sou understands what is the second type of e-commerce, it is a more popular operation model nowadays, no need for a store, directly place an order on the single product page and pay on delivery, this model is easy to create explosive products, but there is also a problem of low sign-off rate, so how to improve the production of second-class e-commerce advertising, I personally think that there are the following points: key in tan.

1.Before we make an advertisement, we must clarify five major elements: click-through rate, conversion rate, input-output ratio, quality score, and average click cost.

2.This kind of advertising must be displayed in the form of **,**,**, the user will enter the corresponding page after clicking, the content style is close to the product, easy to be accepted by users, and solve the habit of consumers eating soft and not hard, and provide services for the brand without destroying the inherent user experience.

The main difference is that the user portrait of each platform is not the same, and the effect of advertising on the same platform is not exactly the same for different products, and the effect of advertising on different platforms for the same product will also be different.

As an example, some platforms have more adult males, and some platforms have more primary and secondary school students.

Limited by the economic situation, gender, place of residence and other attributes of the platform user, a certain product cannot be suitable for all people.

Therefore, when deciding on the delivery channel, it is reasonable to sort out the user groups of each platform, user portraits, platform advertising algorithms, characteristic styles, etc. You can even try to build a user journey map and combine SWOT to filter the delivery channels.

According to statistics from the beginning of 2020, the number of daily active users on the Douyin platformOver 100 million, the number of daily active users of Kuaishou is exceededbillionHowever, under the larger number of Douyin users, Douyin's monetization ability is not as good as Kuaishou.

fromUser stickiness and engagement rate。Coupled with the entry threshold and cost of advertising, Douyin is higher than Kuaishou, so Kuaishou, which has a huge sinking user group, has a lower advertising cost than Douyin, and the monetization ability of e-commerce exceeds Douyin.

Although Kuaishou has strong monetization capabilities, it does not mean that Kuaishou is more suitable for all products to advertise in.

First of all, it is clear that most of Kuaishou's users come from third, fourth and fifth-tier cities, and the number of user groups in the sinking market is huge. Although the users of Douyin Kuaishou continue to sink this year, in comparison, Douyin users are still mostly in first- and second-tier cities.

From the Dataeye-edx platform, we can see that Kuaishou and Douyin platforms are based on the same advertising form, and there will be some overlap between the hot-selling products, but according to the different time nodes and different preferences of the audience, the hot-selling products are still very different.

First of all, Kuaishou's popular products, such as hot goods, men's bottoms, and women's underwear, are selling well.

On the other hand, most of Douyin's popular categories are men's tops, personal care, fresh food and other products.

Therefore, it is irrational to blindly entangle which platform is better, and the sedan car should pay more attention to which platform the product category is more suitable for, and which platform users are more macro to match the target consumer group of the product.

And this kind of information needs to be updated and iterated over time. Consumer needs are complex and changeable, they like to buy tops today, and they may like to eat fruits tomorrow. Therefore, it is not enough to have temporary data, but to grasp the means of obtaining information in the long term.

You can use the double-wing mail software, email promotion. **Large number of mails, low cost, low threshold for use, and considerable effect. Wings Email** software, the number of messages sent can reach 10,000 a day.

Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized. 1.Every email is different 2

Low-speed sending, sending volume control 3Breakpoint resend 4 multi-mailbox send 5Automatic IP change 6

E-mail Address Management 7Reply to the designated email The software has done a lot of functions, and supports 7-day unconditional refund.

The well-known **Tmall, Jingdong, etc. are traditional e-commerce (or called a type of e-commerce), and the e-commerce that exists in these traditional channels is promoted and generated through all drainage channels, which is called a second-class e-commerce.

Can the second type of e-commerce be done? How can I make money?

The second type of e-commerce is relatively low; It only requires less investment in the early stage to operate. To put it simply, it is divided into three parts: advertising, purchase, and logistics. Advertising can be operated by advertising ** companies, and there are purchase channels such as Alibaba, and logistics is relatively simple to find.

Therefore, the initial investment will not be very high, and tens of thousands of dollars can be started.

So, can you make money? This is the most important thing, and it depends on two points: first, the promotion channel, the traffic quality must be good, and the advertising operation must be experienced; the second is the product, which should be popular with the audience and be able to control the source of goods; The third is the logistics link and signing, which cannot be delayed.

However, with the fierce competition in the market, everyone has gone deep into all links and established competitive barriers from each link.

Take a closer look: a selected advertising company or its own advertising team must have strong operational capabilities, be able to control the cost and magnitude of advertising, and cooperate with the back-end supply; The second is that the product should be as new as possible, and the supply should be fast and stable; The third is that logistics and customer service facilities should be improved, and the cost of logistics, customer service, and signing for these key points should be done! Whether or not a business can be done well also involves management, execution and other aspects.