How to do private domain traffic marketing? How does private domain traffic work?

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The marketing of private domain traffic.

Nowadays, traffic is getting more and more expensive, whether it is a large enterprise or a small and medium-sized enterprise, reducing the cost of customer acquisition is the top priority, and building a private volume pool is undoubtedly the best way to reduce the cost of customer acquisition.

01Why does private domain traffic occur?

The Internet used to be an eyeball economy, and whoever had the traffic could grow. However, with the continuous growth of China's mobile Internet users, the era of savage growth has passed, and enterprises can no longer make a final decision, and have to intensively cultivate the stock of traffic.

Enterprises are changing from the "goods-field-people" model with "goods" as the core to the "people-goods-field" model. The traditional model of "goods-place-people" is: producing products, finding sales places (channels), and then selling them to consumers.

Today, the "people-goods-field" model looks like this: first understand who the user is, how to contact and operate the user, then produce products for the user, and finally build sales scenarios (including online and offline scenarios).

The marketing concept has shifted from "growth-driven-retention" to "retention-driven-growth", and the stock is used to find growth momentum, so private domain traffic has emerged.

02What is private domain traffic?

User operation is the core of private domain traffic, focusing on the long-term value of users. The generation of private domain traffic is a manifestation of the transformation of traffic thinking to user operation thinking.

03How to set up private domain traffic.

1.Raising numbers. To prevent account blocking, you can start from the following three points: improve personal information, increase online transaction volume, and reduce sales activities.

2.Set up people.

It is recommended to use an avatar with atmosphere, sunshine and positive energy, and you can use your own professional photo as an avatar.

A personal signature is equivalent to your personal business card, highlighting the value and ability of your identity.

3.How to play with the circle of friends.

Also, be mindful of the timing of your hair loop. Most people like to swipe their mobile phones on their commutes, meals, and before going to bed.

Storytelling content should show your daily life and make customers feel that you are a unique and interesting person. Value-based content is something that is useful to others. Advertising content should extract product value and customer value.

In this way, users can be connected and filtered through content, and a steady stream of accurate traffic can be obtained, which can then be stored in the private domain traffic pool for a long time.

Private domain traffic is customer data that can be used for marketing activities such as more than two links, reaches, and sales. Through the Customer Data Platform (CDP), Chuangluo Technology helps enterprises build private domain formats, achieve digital transformation, improve customer conversion rate based on customer precision marketing and refined operations, and achieve business growth with high conversion. With AI and data science at the core, we will build the next generation of intelligent business applications and provide enterprises with end-to-end solutions.

Private domain traffic, how to conduct word-of-mouth marketing?

What is private domain traffic? How to operate? What does private domain traffic pool mean?

The core of private domain traffic is user operation, after all, only by doing a good job in user operation can private domain traffic realize value.

Teacher Yang Jianyun said that users are not only consumers, but also complete individuals with independent thoughts and spirits, they will automatically form a circle according to their own preferences, and information spreads quickly within a fixed circle, but it is difficult to flow between circles. At the same time, consumers' attention is becoming more and more fragmented, which raises the difficulty and cost of branding, especially for brands with less private domain traffic and weak marketing capabilities, and there are fewer opportunities for brands to be recognized by the public.

Then, it is particularly important for the brand to go out of the circle, but at present, the so-called "out of the circle" of many brands mostly stay at the level of brand self-esteem, such as the rejuvenation that brands often mention in recent years, and the launch of a series of so-called marketing activities that young people like, it feels that the brand has been rejuvenated and won the love of young people. However, these brands do not respect the content consumption habits of users in different circles, and the communication effect will be greatly reduced.

How to be considered a real "out of the circle"? The focus of going out of the circle is to reach different circles of people, that is, to open up different fields that were originally unrelated, so that the brand can enter the public eye, and break the single group cognition under the independent brand.

To do a good job in private domain traffic operation, we must first understand what private domain traffic is, private domain traffic is relative to public domain traffic, public domain traffic is like the sea, private domain traffic is like your own pond, and private domain traffic operation is more purposeful, the effect is better, and it can also reach customers many times.

1.The first idea: add friends in batches to attract traffic

In the process of daily operation, there will be a variety of ways to find a large number of user numbers, at this time, a large number of users can be added to WeChat, and customers can be diverted to WeChat.

Import customer information in large quantities; Distribute the mobile phone number leads imported into the system evenly among employees; Remind employees to actively add friends; If the customer is not added through friends after a certain period of time (the specific time can be set by the enterprise), the lead will be transferred to the pending assignment state, and the administrator will reassign it.

2.The second idea: channel advertising drainage

This is basically the most commonly used idea in all customer acquisition channels, especially for companies that are relatively wealthy, have a relatively high unit price and low-frequency consumption, and do large-scale market launches. This is one of the powerful means for these companies to increase the number of users. After channel advertising, how to accurately evaluate the input-output ratio of each channel is also a problem that everyone pays more attention to, we can use technical means to count the delivery data of different channels to do the input-output ratio evaluation.

For example, the channel live code function can solve this problem, which can collect and count the specific number of delivery in different channels.

3.The third idea: fission drainage

In the WeChat ecosystem, such as service accounts and WeChat groups doing fission drainage, it is no longer a new thing; In WeChat, fission drainage is relatively small. But the core idea of fission in enterprise WeChat is the same as before*** and WeChat group.

4.The fourth idea: offline diversion online

Offline traffic is diverted to online, and basically many offline stores have adopted this method, so stores like Luckin Coffee, Zhou Heiya and so on. Regarding offline traffic leaders, we also provide a way to join the group based on the "customer geographic location", called "regional code scanning". This method is very popular, when there are multiple stores that need to operate, customers can be brought into the group according to the customer's geographical location.

What is private domain traffic? How to operate? What does private domain traffic pool mean?

Private domain traffic refers to the user groups owned by the enterprise itself, including fans, members, customers, etc. The operation of private domain traffic is crucial because it can help businesses build brand loyalty, increase user conversions, increase sales, and more. Here are some suggestions for private domain traffic operations:

1.Establish user portraits: Understanding users' interests, needs, behaviors and other characteristics can help enterprises better provide users with personalized services and products.

2.Provide valuable content: By publishing valuable content, attract users' attention and engagement, and increase user stickiness and loyalty.

3.Establish an interactive mechanism: Interact with users, such as conducting Q&A activities, polling activities, etc., to increase user engagement and interactivity.

4.Provide professional services: Provide professional pre-sale, in-sale and after-sales services, which can increase user satisfaction and loyalty.

5.Establish a membership system: Establish a membership system to provide members with exclusive benefits, gifts and other benefits, which can increase user loyalty and conversion rate.

6.Data analysis and optimization: Through data analysis, understand user behavior and needs, optimize operation strategies, and improve user conversion rate and sales.

In short, the operation of the first wave and private domain traffic requires enterprises to continuously improve service quality and user experience, establish a good user-to-user relationship, and improve user loyalty and conversion rate. <>