What does a travel promoter do on a day to day basis?

In response to the promotion of tourist attractions, Qianjun Media summarized three points:

1. Clarify the advantages of enterprisesMany enterprises promote their own products and services, and they do not know what advantages they have compared with others; In this way, it is difficult for enterprises to impress customers, for tourism enterprises, it is low, or the service is good, or the route selection is reasonable, or the supporting services are perfect, or the tour guide is professional, or the overall planning and arrangement is reasonable, etc. Only when enterprises have clarified their core advantages can they be targeted and focus on publicity.

Second, find out whether the enterprise user group is doing student tourism, or elderly tourism, or making domestic tourism, or parent-child tourism, or doing middle-aged and elderly tourism, etc.; Find out the user group, the publicity can be targeted, for example, for student tourism, enterprises need to consider a school organization, from the perspective of the school will care about what; One is arranged by parents for their children, what parents care about, and some are organized by a group of students themselves, what they care about, only in this way, each aspect of targeted and personalized services, can be highlighted.

3. How to promote online Sales channels should be full (such as Qunar, Fliggy, Ctrip, etc.) **, *** needs to be carried out, sharing various routes, travel anecdotes, tour guide beauties, related travelogues Resource replacement: hotels, businesses, airports, etc. Take Q&A, for example

What line of travel agency which is good, where there is a travel agency to go to where is not, where is the travel agency good, where I want to go, is there a relevant travel agency recommendation, etc., and can be related to the travel book can be published to the hornet's nest and travel notes and so on, there is a plan to implement these, when we cover a lot of information, the travel agency brand will naturally improve, so that the conversion rate will be much higher, and enterprises have a great advantage when doing offline, Because now many customers will go online to learn about it when they choose. Comprehensive: When tourism companies want to promote through the Internet, Qianjun Media recommends making various preparations, and then using the whole network marketing to cover information, improve the best rate and brand awareness, and then improve the conversion rate.

1) Strategic overall planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting.

2) Marketing-oriented :* structure, visual style, columns, page layout, functions, keyword planning, SEO, design and development.

3) Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning.

4) Integrated communication and promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news advertorial marketing, ** marketing, event marketing, public relations activities and other viral communication methods.

A travel salesperson is also a travel salesperson.

Selling, generally refers to the seller's promotion of goods to consumers, which focuses on the "seller's needs" and turns the goods or services into the seller's income.

Tourism sales refers to the design, packaging and pricing of tourism products, the promotion and sale of tourism products, or the provision of tourism services through the investigation, analysis and analysis of the tourism market. The business activity of the seller to discover and expand the tourism product or service to meet the needs of the tourism consumer through the enhancement of added value is called tourism sales.

The concept of tourism sales has three main contents:

1.customer orientation; That is, to take the customer as the object and the market as the center.

2.sales profit; That is, there must be reasonable profits to enable the enterprise to survive and develop.

3.Utilization of resources: to make full use of internal and external resources as a support system.

At the same time, an "aggressive" sales strategy must take into account:

1.Long-term thinking: We must abandon short-term benefit behavior, and enable enterprises to achieve "sustainable management".

2.Think holistically: The balance between the interests of the tourism business itself and all aspects of the customer must be taken into account.

3.Purposeful thinking: Goals and objectives must be clarified, both immediate and long-term.

People who work in a fixed location, participate in tourism work meetings and sales policy formulation, and recommend tourism products to consumers, customers, and the public in various ways.