How pitiful is the e commerce industry now? How about the e commerce industry

Without the production capacity of high-quality content, the brand is a complex of high-quality content, and e-commerce stores are the same situational and theatrical reproduction of high-quality content as physical stores. Whether it's a brand that excels in brick-and-mortar stores or a brand that excels in e-commerce operations, they all embody this. On the contrary, those dead e-commerce companies and those that are about to die lack the production capacity of high-quality content.

Countless dead e-commerce martyrs have all revealed one point, this kind of e-commerce without content production capacity, they only know about crude discount activities.

Comment on the thinking of simply selling goods: This is the continuation of the traditional marketing thinking of traditional brands in the operation of e-commerce, or it is still to do e-commerce with traditional marketing thinking. In fact, traditional brands are also selling goods in traditional channels, and to put it bluntly, the thinking of selling goods is the thinking of wholesale.

Either the whole inventory is made behind closed doors, or the whole inventory is copied from the big brands, like the clothing industry is following the European and American popular magazines or big brands, and then, the whole market seems to use the same designer. This kind of selling thinking is that there is no overall planning before the product is developed, and it does not care about the sales after it is launched to the market. Originally, doing wholesale was a hammer deal, and the merchant took the goods back, regardless of whether you sold them or not.

The advantage of e-commerce is that the traffic is huge. The network is developed and there are many carriers, which shortens the distance between merchants and customers. Customers no longer have to travel to find products, but can buy their favorite products with a touch of the screen.

It gathers because it is convenient, so it is said that the flow is huge.

Now the analysis, application, and actual combat books on various techniques and tactics of e-commerce operation can be said to be full of sweat, and most of the information on Weibo and WeChat is this kind of information, and these skills and tactics are completely dependent on Tmall. That is to say, in the eyes of many people, Tmall means e-commerce, but it should be said that although Tmall occupies the vast majority of the share of e-commerce, it does not mean that they are all of e-commerce.

The e-commerce industry is not pitted, under normal circumstances, e-commerce talents are scarce, in order to retain talents, there is no need to deduct it, it is not excluded that you are negligent, resulting in the company's loss and not sending it to you.

Everything is ruined by e-commerce, and there is no way out in the end.

Mainstream platforms are highly competitive, which is not conducive to the growth of new sellers, so you can choose some new blue ocean platforms; The platform is mature, with high requirements for sellers, strict entry conditions, and strict platform rules.

Many people say that micro-business is also a kind of content e-commerce, so content e-commerce can be a loss to micro-business. Content e-commerce can't get rich in a short period of time, and it can't post orders, screenshots of the records of rice collection, and it is possible that the car is just not so fast.

As we all know, the reason why stores have to study skills and tactics is to attract traffic, that is, to introduce traffic to the store through various promotion tools, skills and tactics given by the platform. Of course, these techniques and tactics can bring in some traffic, but they are by no means all.

E-commerce and brick-and-mortar stores are a war without gunpowder! If the war goes on like this, there will be only defeat for both sides!

There are too many fakes in e-commerce operations

The prospects are good.

In the future, e-commerce will gradually integrate more intelligent technologies, such as artificial intelligence and big data analysis, to improve its own service level and better meet user needs. E-commerce platforms will also carry out more global business and expand their influence in overseas markets.

E-commerce industry development trend:

1. A broader environment:

People are not limited by time, space, or traditional shopping, and can trade online anytime, anywhere.

2. Broader market:

The online world will become small, a merchant can face global consumers, and a consumer can shop at any merchant in the world.

3. Faster circulation and lower **:

E-commerce reduces the intermediate links of commodity circulation, saves a lot of expenses for wheel bending, and thus greatly reduces the cost of commodity circulation and transactions.

4. More in line with the requirements of the times: noisy.

Nowadays, people are more and more pursuing fashion, paying attention to individuality, paying attention to the shopping environment, and online shopping can better reflect the personalized shopping process. <>