What to pay attention to when taking over a boutique

Investments are not guaranteed profits, they are all risky.

Now there are too many franchise chains, 80% of online franchise chains are**investment, be cautious.

Be calm-minded, analyze objectively, not be optimistic about a project, and desperately find reasons for the success of the project.

To open a store, be sure to choose the industry you are best at.

Choose your favorite industry.

Choosing people close to you and successful industries can help you.

It is best to be an unpopular industry with high gross profit, wide sales coverage and large industry space development.

Layman cross-line. Be sure to do rigorous market research.

Be sure to find an elite teacher in the industry to learn and provide professional guidance.

Opening a store is nothing more than that.

Brand + product portfolio + sales model + store management.

It's the same if you make the last three professional.

Store location accounts for 70% of the success rate of the store, so the location must be good!

There is also the need to do market research, measure the structure of the population, the future development of space, the most important knowledge of making money is inevitable, and losing money is also inevitable, all related to the information, knowledge, and resources you have.

I know a little bit about opening a store, and I've opened dozens of stores.

Industrial and commercial and tax procedures, shop transfer contracts, house rental contracts, and related goods accounts.

First of all, we must understand the industry, development prospects, required funds, and profits, so before opening a boutique, entrepreneurs should first understand the industry, the average development level of the industry, development prospects, entry thresholds, etc., you must understand whether this industry can be done, whether you are suitable to do it, and then consider specific matters.

The second is market research, different regions, the specific market environment is different, so, if you understand the industry, feel that the development prospects are good, and you are suitable to do it, you had better conduct specific market research, but also can help you in the future work. For example, the level of regional economic development, the population base, the main target consumer groups, the consumption capacity of the target consumer groups, what are the consumption preferences, etc., can do a good job of market research, in order to be ready.

There is also a site selection purchase, after the market research is completed, the entrepreneur can choose the site according to the results of the market research. According to the distribution of the target consumer group, choose the location with the largest passenger flow, and choose high-quality and low-cost products with high quality and low price, and it is important that it is best to find a stable and reliable purchase channel, because business is a long-term business, and a stable and reliable purchase channel can avoid a lot of trouble.

Finally, the decoration promotion, the overall decoration of the boutique store should be concise and atmospheric, comfortable and pleasant, the door should be as eye-catching and attractive as possible, the furnishings of the goods should be regular and neat, and the decoration can be opened, but if you want to win in the market competition, daily marketing promotion is also essential, you can appropriately plan some activities such as time-limited spikes, ** rush purchases, points exchange, etc. to encourage and attract consumer consumption.

A unique vision of the individual, the choice of goods is a must.

The purchase should ensure the quality and price.

The first thing to do is to understand the boutique.

Therefore, before opening a boutique, entrepreneurs should first understand the industry, the average development level of the industry, development prospects, entry thresholds, etc., you must understand whether the industry can be done, whether you are suitable to do it, and then consider specific matters.

The second is the market research of the boutique, different regions, the specific market environment is different, so if you feel that the development prospects are good after understanding the boutique industry, and you are also suitable to do it, you had better conduct specific market research, and at the same time, it can also help you in the future, and then you are ready to open a store.

1. Details to pay attention to in site selection: For opening a store, location is king. There are many commonalities in a good location, such as large population mobility, prosperous area in the downtown area, convenient transportation, etc., so the following 7 conditions must be met to choose a good location:

1.Crowd flow: the proportion of people who come and go on weekdays, holidays, days and nights.

2.Vehicle flow volume: the traffic of cars and motorcycles.

3.Transportation hubs: current and possible future increases and decreases in the means of transport.

4.Width and size of the road: one-way streets, two-way lanes and parking problems.

5.Regional characteristics: business districts, competitive stores, complementary stores, financial institutions, cultural, educational, leisure facilities, etc.

6.Population survey: the number of people in the area, the ratio of men and women to the elderly, consumption habits, etc.

7.Business district survey: main and secondary business districts, rents, prices.

Second, the details of the naming of the name: the naming of the name and the environment, customer composition, cultural and economic atmosphere, local customs, etc., such as the southern name "Hakka King" may not be able to be called in the north. In general, the name of the store should avoid using rare words, and it should be popular, easy to remember, clear, conform to the customer's psychology, and be easy to pronounce.

3. Details of the daily business model: It is difficult to say that it is difficult to run a small store, and it is easy to say that it is easy to say. Therefore, character and family affection are the two great tricks to run a small store.

Despite the fact that hypermarkets and supermarkets are "grabbing, pressing, and surrounding", many grocery stores are still able to hold a "position". Small shops have their own advantages of small stores, and give full play to this advantage, small shops can naturally open well and for a long time.

If you don't know how to start, don't open it first, and then start when you understand it clearly.