Truman s world of advertising creative application

I don't understand the meaning of the landlord, but I wrote some to see if it works......

In the plot of the film, due to the particularity of the entire reality show (24-hour uninterrupted live broadcast), it is not allowed to insert advertisements, and such a huge production cost is inseparable from the sponsorship of advertisers, so the traditional way of inserting advertisements in this program has been changed to product display, that is, the actors skillfully use the opportunity to introduce various commodities to the audience (that is, to the camera) in the live broadcast, which is essentially a kind of patch advertising (commercial advertisements that appear in the movie). I'll give you an example of a reality show in the film that uses this method to advertise.

Time: 4'57"- The twin brother stops Truman and pushes him against the wall, causing Truman and the Kaiser Chicken ad on the wall to appear in the camera. A similar situation occurred in 72'08"。

Time: 9'20"- Truman's wife, Milou, returns from shopping and shows Chef to Truman (actually the camera direction).'Spal knives, said: "This is called "chef's good companion", chopping, grinding, sharpening, multi-purpose, not dull, can be washed in the dishwasher. ”

Time: 9'50"- Truman's friend Malone showed Truman (the camera) a beer (the brand is not legible) when chatting with Truman, and took a sip, showing a very cool expression, and said: "This is beer!"

In addition, Malone often appears with this beer in his hand in the live broadcast of the reality show, and he wants to show it when he has the opportunity, so it seems that he should be the image spokesperson of this beer

Time: 18'37"- Milu complains to Truman that she should have thrown away the old lawn mower a long time ago, when she suddenly faces the camera (the camera also quickly zooms in) and says with a smile: "Buy an Aiqi lawn mower!" ”

Time: 53'49"In order to change the topic, Meilu turned around and picked up a bottle of mococo and began to introduce: "Nicaragua Mountain natural cocoa refining, no artificial sugar!" After being interrupted by Truman, she continued: "Among all kinds of cocoa, Mo cocoa is the best!" ”

Time: 61'13"- Schvia (Truman's first love, the girl who has never been able to forget, was fired from the crew for trying to reveal the truth to Truman) Truman watching TV. At this time, Truman was drinking Mococo, and subtitles appeared on the TV screen at the same time:

Truman drinks Mococoa from the Nicaraguan Mountains and refined from the finest cocoa! ”

Although these examples are only part of the plot of the film, and are fundamentally different from movie roll ads, but who knows if those products are fiction, if there are these products in reality, then the examples I gave are "spoiled", because they are out-and-out roll ads, and they are double roll ads (one is the roll ads used in the reality show in the movie, and the other is the roll ads set up by the movie).

I have written so much about the use of advertising in this movie, and the level is not high (only students, no actual combat experience), and it is only used on paper.