What are some of the ads that you think are very creative

I think the creativity of the bitten apple is really good, and what is particularly impressive is the two male voices, saying what to eat and how many calories, and finally saying that you are not afraid to eat so much, and the other one is delicious. Really high-end, no bells and whistles, just impressive.

If you love her, give her ice cream, although I don't like it, but I have to say that this is a classic and very useful copywriting, the brain hole is open, and you are very impressed by the recognition.

Now I remember the "Mom, Wash Your Feet" when I was a kid, and it was really impressive.

I once saw an advertisement for stomach medicine that was very nonsensical, and the advertisement produced by the embarrassment of "discouragement" was impressive and very creative.

I saw a public service announcement product made by McDonald's, McDonald's fries became yellow zebra crossings, and pedestrians walked as if walking between the fries. Super creative.

There was once a pure water Guangfa, using a common sentence in daily life "drink more water" to name the product, and Mr. Sun Dawei, an advertising genius, came up with the advertising slogan "It's okay to drink more water, it's okay to drink more water". Really creative.

By the way, there is also a loan shark advertisement, when you are helpless and need help, you can take out 1000, it is a friend, you can take out 5000, it is a relative, you can take out 100000, it is your parents, only us, can give you 50w, 100w, this is our promise, I felt so good at that time.

When I first watched TV, CCTV always put public service announcements, which were very good, such as the public service announcement for Alzheimer's disease, he forgot the whole world, but he didn't forget to love you, and he was touched**.

There are a lot of CCTV advertisements that are very feeling, and the most profound thing I remember is an advertisement for wine, it seems to be the palace version or the fairy holding the wine, and the soundtrack uses the memory of the Forbidden City.

Our favorite is a mountain spring, we don't produce water, we're just nature's porters. At that time, I was only in junior high school, and I was hit by this advertising slogan, and from that time on, I only bought a certain mountain spring when I bought pure water.

I think the Brain Platinum ad is the most creative, because this ad is very impressive, and most people can recite this ad familiarly.

I like Dove's ad the most, I envy those bears, they have never been bitter, and chocolate is also bitter before it becomes chocolate, so it also hints a lot, only bitter first will there be sweetness.

I think the ad for a little boy washing his mother's feet is the most creative, and this ad is particularly touching and down-to-earth. I was very impressed

Advertising as a means of promoting products, using appropriate metaphors and exaggerations, can have a good display effect, but if the advertising is exaggerated, it will be counterproductive.

There are three aspects to a good creative performance approach: clarity, conciseness, and proper structure. The essence of simplicity is refinement.

The simplicity of advertising creativity can not only be refined from the ideology, but also from the form. Simplicity and clarity are not the same as shoddy workmanship without ideas, and clever ideas do not mean unfathomable. The unexpected, unexpected, and reasonable, are often the goals that media advertisers crave when creating.

In short, a novel and simple advertising studio with impact, deep content, and chain tomb can move people's hearts, first needs imagination and thinking. Only by using innovative ways of thinking and obtaining extraordinary creativity to break the "constancy" of readers' vision, and to integrate the scenery and scenes, can we evoke the poetry of advertising works and achieve extraordinary communication effects.

Nowadays, there are more and more advertisements, and there are more and more advertisements that destroy the three views.

Advertising creativity refers to the use of unique technical techniques or clever advertising creation to bury scripts, more prominently reflect product characteristics and brand connotation, and promote product sales. Advertising creativity includes both vertical and horizontal thinking. Thinking vertically with the eye, the first thing that comes to mind is the physical properties that are directly related to things.

To put it simply, advertising is to create a unique audio-visual effect through bold and novel techniques to attract consumers to the greatest extent, so as to achieve the purpose of brand voice communication and product marketing.

Creative Advertising:

Creative advertising is an advertisement in which an organization or enterprise takes the lead in initiating a certain social activity in its own name, or promotes a new and meaningful concept. Generally speaking, creative advertising should have a clear theme and goal to show that the organization or business cares about and supports social activities.

There are many forms of creative advertising, including funny, public welfare, surprise, satire, thunder, exaggeration, boring and other forms, the most important thing is to be creative and imaginative. Due to the development of Internet culture, creative advertising has also been high, and it has been welcomed by everyone.

Creative advertising is permeable and circulating. With attractive ideas, it can be quickly and spontaneously promoted on the Internet in the form of grapevines. And let the ad elements be ported deeply.

The web is now the sixth largest advertisement after television, radio, newspapers, magazines and outdoor advertising**. In the face of the rapidly changing market environment due to scientific and technological progress, enterprises have to learn to take the initiative to adapt to the market and adapt to the new environment. Therefore, empirical analysis shows that enterprises should take the initiative to use online advertising to strive for more market share, so that their marketing methods can adapt to the operation mode of the information age.

Creative advertising design is very important for advertising production, and good advertising design will increase consumer attention, thus bringing good advertising revenue. To do a good job in creative advertising design, you need to understand the principles of creative advertising design composition in order to better design creative advertising.

Advertising creativity refers to the use of unique technical techniques or clever advertising creation scripts to more prominently reflect product characteristics and brand connotation, and thus promote product sales. Advertising creativity includes both vertical and horizontal thinking. Thinking vertically, we think of the physical properties that are directly related to things.

Excellent advertising creativity immediately impacts consumers' senses and arouses strong emotional reactions, which is an effective factor to reduce purchase resistance and promote consumer behavior. Poor ideas will only increase consumer disgust, lead to a decrease in the aesthetics of the product, and ultimately lead to consumers terminating their purchase of the brand.

Good creative advertising is to let consumers remember your advertisement or product, and they will not feel disgusted, the most powerful thing is to let consumers take the initiative to help you ** publicity, such as Jingdong's cat and dog wars, Huawei's Wukong, the mouth of the cat Dolibili gear is idle and dangerous, etc., etc., there is content, there is a plot or invisibly poke the tears.

To achieve good advertising results, you must have a good advertising creative. Good advertising creativity has the following characteristics: unique and novel, and imitation is uncreative and difficult to achieve the desired effect.

Novel and unique advertising can attract the attention of the advertising object and impress consumers. Attack the heart first, render the atmosphere with emotion, and move people with emotion, you can win without a fight.

Love, can be love, family, homesickness, reminiscence, which kind of love to choose, depending on the product. For example, "WEINIG Washing Machine - A Mother's Love". There are more and more emotionally moving advertisements.

Grasp the key, the finishing touch, a good advertisement is not to have more advertising information, but to grasp the main points. The connotation is extended, and the advertisement with good culture is not the kind of superficial advertisement that is noisy and noisy, but the kind of advertisement that has a long-term meaning and reflects a cultural atmosphere.

There are four main characteristics of an ad creative:

1) The theme is simple.

The so-called theme idea is simple, which means that the idea is completely centered around a theme, and other concepts are not allowed to intervene so as not to cause interference. The simple theme appears clear, distinct, and prominent, and it is easy to make a strong impression.

2) The concept of expression is novel.

The idea of expression must break through the convention and strive for novelty. Novelty is a necessary prerequisite for wonderful. Only the unexpected, interesting and even amazing way of expression can give people a strong visual and auditory stimulation, and can create a strong impact.

3) The advertising image is conceived accurately.

On the one hand, the advertising image must be definite and easy for consumers to identify, so that competitors cannot or inconveniently imitate it, and on the other hand, the advertising image must be consistent with the brand characteristics it promotes.

4) The concept of emotional effect and natural emotional effect is to communicate with emotion and exchange heart for heart, which should be natural, sincere and cordial. Far-fetched will not be able to move people's hearts, while pretentiousness will lose the trust of the public, causing negative effects such as "false feelings" and "pretentious gestures".