I want to find creative ads, and I have to have reviews.

I think the Brain Platinum ad is the most creative, because this ad is very impressive, and most people can recite this ad familiarly.

I like Dove's ad the most, I envy those bears, they have never been bitter, and chocolate is also bitter before it becomes chocolate, so it also hints a lot, only bitter first will there be sweetness.

I think the ad for a little boy washing his mother's feet is the most creative, and this ad is particularly touching and down-to-earth. I was very impressed

To achieve good advertising results, you must have a good advertising creative. Good advertising creativity has the following characteristics: unique and novel, and imitation is uncreative and difficult to achieve the desired effect.

Novel and unique advertising can attract the attention of the advertising object and impress consumers. Attack the heart first, render the atmosphere with emotion, and move people with emotion, you can win without a fight.

Love, can be love, family, homesickness, reminiscence, which kind of love to choose, depending on the product. For example, "WEINIG Washing Machine - A Mother's Love". There are more and more emotionally moving advertisements.

Grasp the key, the finishing touch, a good advertisement is not to have more advertising information, but to grasp the main points. The connotation is extended, and the advertisement with good culture is not the kind of superficial advertisement that is noisy and noisy, but the kind of advertisement that has a long-term meaning and reflects a cultural atmosphere.

Bold and pioneering ideas built on the overall advertising strategy, combining product benefits with consumer desires in a unique way, injecting life vitality into the advertising performance object, so that the audience can't help but repeat **. (A good ad idea is the envy and even envy of other creative peers.) (A good ad creative will have a lasting and widespread impact that will last for many years.)

A good ad creative doesn't rely on the frequency of the ad to make the audience remember.

The bold and pioneering creativity built on the whole potato advertising strategy combines the interests of the product with the desire of consumers in a unique way, injecting life vitality into the advertising object, so that the audience can't help but repeat it.

David Ogilvy thinks here are five questions that can help us identify a good idea:

1) Did it grab my attention the first time I saw it?

2) Do I wish I could have come up with this idea myself? (A good ad idea is the envy and even envy of other creative peers.) ）

3) Isn't it unique? (A good ad creative should have a "wow effect" that often surprises people.) ）

4) Is it in line with the advertising strategy developed by the company?

5) Can it be used for more than 30 years? (A good ad creative will have a lasting and widespread impact that will last for many years.) ）

Good advertising ideas generally do not require high production costs, but they often play the effect of "four or two thoughts are a thousand pounds". Capture the audience's attention with the idea itself, rather than with a dazzling high-budget production.

Good advertising creativity does not rely on the frequency of advertising to make the audience remember. If the creativity is good enough, it will trigger the "word-of-mouth effect" of the viewers, relying on interpersonal communication, one to ten, ten to hundred, you can save a lot of money and achieve the same communication effect.

In the dazzling newspaper advertisement, in order to quickly attract people's attention, it is necessary to give priority to enhancing the visual tension when creating the advertisement. In advertising creation, due to the mindset formed by thinking inertia and inertia, many creators climb a slide in the complex field of thinking, which seems to be "familiar with the road", but can only promote the inertial movement of the wheels of thinking, "wearing new shoes and walking the old road". Such advertising works often cause readers to be visually numb and weaken the communication effect of advertising.

A good advertising idea is to skillfully combine familiar things to achieve a novel communication effect. The establishment of advertising creativity, the selection of materials around the creativity, the processing of materials, and the post-production of computers are all accompanied by the process of scrutiny of image thinking. The purpose of scrutiny is to make the advertising work accurate, focused, and shining.

There are three aspects to a good creative performance approach: clarity, conciseness, and proper structure. The essence of simplicity is refinement.

The simplicity of advertising creativity, in addition to refining from the ideology, can also be purified from the shape and envy. Simplicity and clarity are not the same as shoddy workmanship without ideas, and clever ideas do not mean unfathomable. The unexpected, unexpected, and reasonable, are often the goals that media advertisers crave when creating.

In short, an impactful, profound, moving, novel and simple ad creative first needs imagination and thinking. Only by using innovative ways of thinking and obtaining extraordinary creativity to break the "constancy" of readers' vision, and to integrate the scenery and scenes, can we evoke the poetry of advertising works and achieve extraordinary communication effects.