Why does the catering industry like to use mini programs to promote in recent years?

The concept of "run out and go" of WeChat mini programs is more in line with the needs of the fast-paced and high-consumption era. For users, the app has comprehensive features, but it has to face the current situation of running out of memory.

In addition, the Mini Program borrows the traffic of 900 million WeChat users, and user traffic is nothing at all. If the "WeChat Pay Mini Program" joins hands to enter the catering industry, the pain points of traditional catering such as queuing, bill payment, cashing, and marketing will be easily solved, and the powerful advantages of the Mini Program will be fully demonstrated in specific scenarios. For example, when you go to a restaurant, you first queue up to order, and then wait in line for a seat, which wastes a lot of time, how to solve it?

With WeChat Mini Programs, you don't have to worry. You can book food in advance on the WeChat Mini Program, reserve a seat in the Mini Program, and then come to the restaurant to eat at the reserved time. But it is also possible to pay directly for small projects.

For Mini Program owners, the cost of developing a Mini Program is relatively low, usually only a fraction of the cost of app development. Even small and medium-sized restaurants are fully affordable, and the Mini Program enables effects and features that were previously only possible in the original app. Data is in the cloud, with no installation, memory, or forced attention, and can be seen and used immediately.

Simple and convenient, it is perfect for the catering industry.

In addition, the impact of developing WeChat mini-programs in the restaurant industry is not only reflected in physical stores, but also in customer management. Of course, the use of WeChat Mini Programs on the card credential function also makes users prefer the app. After all, they no longer need to worry about not bringing coupons and loyalty cards.

At the same time, the popularity of Mini Programs is even higher after the nearby Mini Program function is launched. Businesses and stores want to churn through applets, and users want to find the services they want through applets. The direct demand for both has created an unprecedentedly large market for small projects.

At the same time, it also shows the various application scenarios of the Mini Program.

In recent years, the catering industry has particularly liked to use small programs to promote the main reasons as follows:

For enterprises, in order to get more traffic, they often need to improve the rate and popularity of their own brand first. Mini Programs can do this job well, because Mini Programs are based on WeChat, which has 1 billion active users. Marketing and promotion on such a platform with 1 billion traffic can greatly improve both popularity and rate.

After the popularity and brand degree are improved, it can often bring huge traffic.

2. High opening frequency can improve the reach rate.

In order to stimulate people's desire to place an order, some companies often launch a variety of ** activities. However, after the launch of the event, it also needs to be kept in time for customers to know. Traditional methods, on the other hand, often fail to reach them in a timely manner.

But Mini Programs can do it, because Mini Programs are a social software that people will use in their lives and work. As a social software that people will use in their lives and work, its opening probability is very high. In this way, if enterprises use small programs for marketing and promotion, they are often able to.

3. One-click sharing can achieve social fission.

For enterprises, if they can get customers to recommend each other, it can often bring huge traffic. And the applet can do this job, because the applet is based on WeChat, so it can be given to WeChat friends and WeChat groups with one click. Under this premise, enterprises can often trigger the user's sharing behavior with some activities such as grouping, friends helping to bargain, and sharing discounts, so as to achieve social fission.

I think many industries are using mini programs to promote, so let's learn about catering.

It's convenient. And it's also convenient for everyone to buy.

Because it's really more convenient to get it this way, it's going to be very convenient.

When products in other fields are applied in a certain industry, they must be here to solve the current industry problems for this industry, so it is recommended that the restaurant boss return here, if you encounter a catering leak bridge Xun applet product can solve the current problems you are facing, then introduce it and embrace the change.

The catering applet also depends on what kind of catering applet it is, as long as it can solve a certain part of the needs of merchants or customers, it is useful, of course, this premise is that there is no need to extend more needs. You can't complicate the simple time.

In addition, the application conditions of the applet, many applets are designed, the designers do not understand the needs of the industry very well, and the design needs are only from the perspective of consumers, and many times the application scenarios set are very rare and very difficult to achieve.

If the function of the applet can solve the problems of merchants and customers at the same time, such as the problem of ordering, most of the current orders are still manual ordering, but the time to eat is relatively concentrated, at this time the staff in the restaurant are very busy, many times we need to wait for others to order, queue up to order, order in a hurry, etc., then self-service ordering is a very big demand, to solve this problem, the waiter can not be too busy to eliminate fiber, and customers do not need to wait. At the same time, the menu is automatically printed to the counter and back kitchen through the cloud printer, which also reduces the problem of waiters running back and forth in the front hall and back kitchen. Then this solves the problem of both the merchant and the customer.

If you think it's not enough, then let's give another example, for example, we order takeout, most of the current urban youth are taking out for a living, and the small partners in the catering industry should also know that takeaway also accounts for a very large part of the turnover, but for merchants, the takeaway order platform will extract a service fee, which is not low, and for consumers, the delivery fee paid is also a lot, and we are all used to ordering food online on our mobile phones, and slowly become unfamiliar with the past ** ordering, We can't remember the menus of so many merchants, so what we have to do is to solve the current needs without changing the two-way experience between the current consumer and the merchant.

Is there a mini program that solves these two needs? Some! The self-service ordering applet of the Bacheng platform is like this, scanning the code in the store to order, opening the takeaway outside the store, distinguishing consumer needs through different entry modes, and solving problems without changing everyone's habits.

So if you want to ask if the catering applet is useful, what I can tell you is that it is somewhat useful, of course, it may not be easy to use, but if the applet is well designed, it will be of great help to the merchant. So in general, it is still necessary to choose a catering applet with a mature design.

If you do a good job of takeout, Fast Retailing can make a catering mini-program on your own in parallel. In each take-out box, you can put a promotional card. You can also directly put the applet on ***. Opportunities to engage with customers can be used to promote Mini Programs.

Mini programs are only convenient for customers to use the company's services and products, and only have convenient functions, which are convenient to use, convenient, and easy to share. Users don't have the cumbersome travel of ** software.

To build a brand, you should still start with brand elements. For example, brand naming principles, brand positioning, brand advertising, brand image, brand trust, public relations, etc.

Mini programs in the catering industry can usually have the following benefits:

1. Expand brand influence.

For the catering industry, if you want more people to spend in the store, you must first let people know. Mini programs can solve this problem. Because in the Mini Program, there is a function called "Nearby Mini Program", through which users can directly see enterprises and businesses within 5km of the surrounding area.

For catering companies and businesses, this is equivalent to advertising to the surrounding people, and this kind of advertising is still "placed" 24 hours a day. In this way, the brand influence is greatly increased.

2. Save manpower.

For the catering industry, the biggest cost is manpower. Mini programs can solve this problem. Because a catering applet can provide functions such as reservation, queuing, ordering, and payment.

Under this premise, users can complete the entire process from reservation to meal independently. For catering companies and merchants, this can put the personnel who were originally responsible for these things into key positions. In this way, catering enterprises and businesses are often able to reduce the investment of manpower in certain procedures.

3. Improve your own income.

For the catering industry, it often cooperates with third-party platforms such as ** and reviews in order to obtain more customers. However, when working with these platforms, not only do you have to pay a settlement fee, but you also have to take a commission for each order. And the mini program can allow catering enterprises and merchants to get rid of this trouble.

Because the Mini Program is the platform of enterprises and merchants themselves, there is no such thing as being taken commission. In this way, F&B companies and merchants are often able to increase their own revenue.

For the catering industry, there are three main benefits, firstly, there are many online entrances, discovery and nearby mini-programs are the most commonly used by us, and you can also place materials in the store to attract customers to use their own mini-programs. Once again, the takeaway and ordering functions will be realized, and there will be no need to be drawn by the takeaway platform as before. Finally, data management and marketing tools can make F&B better marketing.

Now businesses are all omni-channel marketing, and relatively speaking, there are mini programs, and the channels are a little wider, and the customer experience is better.

In a traditional industry like the catering industry, it is not difficult to transform through mini programs. This question is actually talking about how traditional brick-and-mortar stores can use Mini Programs to transform? Traditional physical stores are limited to the limited coverage of products and services in traditional stores, and most of them cover the scope of one or two streets around them.

For merchants, a simple and fast entrance means that users are close to each other, which gives merchants better confidence in the use of Mini Programs. The opening of the merchant mini program means that the traffic and members belong entirely to the enterprise itself.

There are many benefits, and the two more prominent ones are:

Use the "Nearby Mini Program" feature in the Mini Program to push businesses to nearby people, eliminating the time for users to find them.

1. Catering applets still have the advantages of applets: no need to install, reach, go when they run out, and no need to uninstall.