What is the development trend of the catering industry?

The main brands of self-heating hot pot industry:At present, the main brands in China's self-heating hot pot industry include Haidilao (Xiaolongkan, Zihi Pot, Mo Xiaoxian, Shizuren, Dezhuang, Three Squirrels (Baicaowei, BESTORE (etc.).

Analysis of the penetration rate of China's self-heating hot pot industry, the market size of China's self-heating hot pot industry, and the reasons for the poor experience of China's self-heating hot pot.

Under the epidemic, self-heating hot pot ushered in an outbreak

In the past two years, the lazy economy has developed rapidly, and convenient and personalized self-heating convenience foods have been favored by consumers, from self-heating rice, self-heating noodles to self-heating spicy hot, self-heating sauerkraut fish, all kinds of self-heating fast food have sprung up. Among them, self-heating hot pot has convenient eating conditions and taste characteristics, and has been widely welcomed by consumers. In 2020, driven by the new crown epidemic, convenience foods such as self-heating hot pot ushered in an outbreak.

Multi-player participation

With the rise of self-heating hot pot, more and more enterprises are getting involved. According to incomplete statistics, there are currently more than 350 self-heating hot pot brands on the market. Mainly including traditional hot pot enterprises:

Haidilao, Xiaolongkan, Dezhuang; Emerging brands: Zihai Pot, Mo Xiaoxian; Leisure snack companies: BESTORE, Three Squirrels, Baicaowei, etc.

The market size is growing rapidly

According to the survey data, the proportion of Chinese consumers who consume self-heating small hot pot will reach in 2021, and some potential self-heating small hot pot consumers will consider trying self-heating small hot pot, and the industry penetration rate will further increase.

With the increase in people's demand for self-heating hot pot, the market size of China's self-heating hot pot industry is increasing year by year. In 2020, the market size of China's self-heating hot pot industry will be about 100 million yuan, a year-on-year increase.

Food safety hazards have become a constraint in the industry

In the process of rapid development of the industry, there are also problems such as lack of industry standards and potential safety hazards in food, which restricts the development of the industry. According to the survey data, some consumers said that they had tried self-heating small hot pot but would not consume it again in the future. More than 35% of consumers have a poor experience of self-heating hot pot because "the ingredients are not fresh", "it feels unhealthy", and "there are potential safety hazards".

<> the above data refer to the Prospective Industry Research InstituteAnalysis report on market prospect and investment strategic planning of China's hot pot chain industry

Development and transformation of the catering industry In the future, the catering industry will gradually develop in multiple directions

At present, China is in the era of data and networking, so for the catering industry, the development of enterprises should also be considered with the thinking mode of interconnection and sharing. In the future, the establishment of mutually beneficial and shared online and offline one-stop services to promote the integrated development of online and offline will be the main development direction of the catering industry.

At the same time, the application of new technologies and the Internet will also become an effective way to attract new consumption and develop new retail, and the catering industry will develop in the direction of networking, retailing and digitalization in the future.

—On the data ** in the Prospective Industry Research InstituteAnalysis report on the development prospects and investment of China's catering industry

The future development trend of the catering industry.

1. The catering industry is facing practical pressures such as high costs and low profits. "Four highs and one low" is the main dilemma faced by the catering industry at present, that is, the high cost of rent, labor, raw materials, water and electricity. It is difficult to grow store sales, and the profit level continues to be low.

2. Food safety issues will continue to affect the catering industry. In recent years, food safety incidents in the catering industry have continued to appear, and problems such as "gutter oil", "artificial shark fin", "chemical hot pot", "poisoned lunch box" and "chicken McNuggets" have once again pushed catering food safety to the forefront. It is expected that in June 2013, the national catering industry will issue the first national food safety standard.

The standard will cover restaurants, fast food restaurants, snack bars, beverage shops, dessert stations, canteens, kitchens and other collective dining and food delivery units.

In today's society, more and more people's living standards have improved, and the number of visits to restaurants is more than before, and the catering industry is thriving. In the future, the catering industry will get better and better, and the future is bright.

Now the fast food industry is developing relatively well, and those orthodox Chinese food in big cities can be the best should be fast food restaurants are very profitable.

What is the development trend of the industry, and the development trend of the industry is also very good.

According to some development data in recent years, domestic catering enterprises have begun to pay attention to the shaping of brand advantages and the expansion of enterprise scale, and now most of the top catering enterprises are chain brands, and chain management has become the leading business model of the catering industry in many regions. The weight of refined operation in restaurant chain enterprises is also increasing, and a large number of chain catering enterprises have begun to shift from the traditional extensive franchise model to the operation mode of unified and refined operation of the brand. As far as transaction management is concerned, many companies are worried about how to divide the account of chain catering takeaways, and today I will introduce it to you in detail.

Since catering takeaway usually relies on online platforms, as long as the automatic account distribution system is connected to the catering takeaway platform, the problem of chain catering takeaway account sharing can be easily solved through this intelligent transaction management system.

On the one hand, the automatic account distribution system is accessed with one click by using the API interface, which is very flexible and convenient, and can quickly open up the data flow of the catering takeaway platform and realize data docking; On the other hand, the automatic account sharing system can support each chain store of a catering brand to set different account sharing rules and multi-party participation account sharing mode according to different business scenarios, that is, when a user places an order on the takeaway platform, the system can automatically settle the account sharing amount with the store, takeaway brother and other parties for the transaction order. At the same time, catering enterprises can also flexibly set the withdrawal account period of each store in the background of the system, and the chain catering takeaway account can be easily completed. Through intelligent account management, the difficulty of account management and labor costs are further reduced.

In terms of capital flow, since the automatic account distribution system is attached to the core system of a bank or licensed institution, after a transaction occurs, the business funds generated by the catering takeaway platform will first enter the electronic account supervised by the central bank, and then according to the order information uploaded to the platform, the funds will be automatically distributed according to the allocation rules. The system can effectively ensure the safety of transaction funds, and provide visual data reports for transaction orders, so that the manager can use the data to guide the operation and management, so as to promote the refined operation of the catering takeaway platform and obtain more customer flow and revenue.

Driven by the new consumption trend, the integrated operation mode of chain operation in China's catering industry has become the general trend, and both large platforms and small merchants have entered a new stage of refined operation. Catering companies should take the initiative to embrace digitalization and efficiently realize the distribution of takeaway accounts for chain restaurants through the MallBook automatic account distribution system, which can provide one-stop solutions such as intelligent account distribution, flexible settlement, and bill review for chain catering brands. This can not only ensure the high-quality and worry-free service of the catering takeaway platform, but also virtually increase the credibility and core competitiveness of the platform enterprise, effectively promote its safe and compliant transaction management and financial accounting, and realize free and flexible account sharing management.

In recent years, the income scale of China's catering industry has generally shown an upward trend, and its chain format has nearly 6 times the room for growth compared with developed countries. At the same time, fast food and leisure drinks are the main categories of catering franchise brands.

Major listed companies in the catering industry:Quanjude (002186), Hunan and Hubei (002306), Xi'an Catering (000721), Huatian Hotel (000428), Baoshang Group (000796), etc.

The scale of income of the catering industry, the chain rate of the catering industry, and the franchising situation.

1. There is a lot of room for improvement in the restaurant chain rate

According to the statistics of the National Bureau of Statistics, from 2013 to 2020, the income of China's catering industry showed an overall upward trend, increasing from 2,556.9 billion yuan in 2013 to 4,672.1 billion yuan in 2019, and the income affected by the epidemic in 2020 decreased to 3,952.7 billion yuan.

Catering industry in the franchise format recently with the development of the catering industry and the rise, according to statistics, China's restaurant chain process continues to accelerate, the current restaurant chain rate of 5%, from the same year in the United States 30% of the level there are 6 times the room for progress, the development space is larger.

2. The franchise format has developed rapidly

According to the "China Catering Franchise List", in 2019, the growth rate of China's catering franchise stores was significantly higher than the growth rate of the overall catering stores. In 2019, the growth rate of catering franchise stores in first-tier cities was higher than that in third-tier cities and below, and the growth rate of catering franchise stores in first-tier cities even exceeded 100%.

Overall, fast food is the most important catering franchise brand, accounting for 29%; followed by casual audio, accounting for 21%; Other categories accounted for less than 20%. At the city level, the growth rate of franchise stores in first- and second-tier cities is higher than that in third-tier cities and below.

3. The franchise category is diverse

From the perspective of the top 10 franchise brands, the top 10 brands in 2019-2020 are Fat Brothers Meat and Crab Pot, Dekes, Yang Guofu Malatang, Yang Mingyu Yellow Braised Chicken Rice and Zhang Liang Malatang, of which fast food and flavor snacks are the main categories. It can be found that in 2019, the fastest-growing categories of franchise are hot pot barbecue and flavored snacks, and by 2020, leisure drinks and food will be newly listed, and fast food will be the most distributed.

Note: The brands on the blue background are those that continue to be on the list.

<> the above data refer to the Prospective Industry Research InstituteAnalysis report on the development prospects and investment of China's catering industry

The development trend of the catering industry is more and more "labeled", more and more "functional" in management, and more and more "small and beautiful" in scale. Since the customer's consumption demand is no longer large, but refined, the category is required.

First, it has characteristics, so many catering investors tend to be "small and beautiful", focusing on a certain category to open a store.

Just like the hot pot industry has gradually developed from a large hot pot to a small hot pot, and the small hot pot has developed a diversified development model, it is constantly adjusting according to the needs of customers.

The Internet's advertising model has led to the rise of a large number of new restaurants. For example, if you spread a good story by means of information, a social platform can help you complete it, so more and more restaurants pay more attention to using the Internet to plan and disseminate it. This fission-style spread has given many catering people a "shot in the arm" and made them taste the taste of "overnight fame".

This is one of the most striking features of the restaurant industry nowadays. It is very important to correctly understand the essence of the Internet for food and beverage consumption. Therefore, the role of the Internet should be to consider how to make customers eat better, how to do better service, and how to carry out social activities that are beneficial to customers.

With the increasing diversification and diversification of social life, the forms of catering will be more diverse, such as casual catering, romantic catering, salon catering, tourism catering, entertainment catering, exhibition catering, online catering, mail catering, etc., will enter people's lives more, and the form of traditional catering will be greatly challenged.

With the more diversified forms of catering, people's requirements for the dining environment will become higher and higher. Some people will pursue luxury, ultra-luxury, exotic environment, such as the European royal catering and royal service in Xi'an, which is the proof, but most people's requirements for the catering environment are novel, chic, elegant and comfortable.

Catering nutrition will become an important goal for people to pursue. With the progress of society, especially the continuous improvement of people's living standards and quality of life, people not only pursue taste, taste, color, flavor and shape, but also pay more and more attention to nutrition, pay attention to the rationality and science of diet, pay attention to nutrition and collocation, and pay attention to food safety. The emergence of nutritious catering and health catering will put forward higher requirements for the catering industry, culinary nutrition will be valued, and nutrition technicians will be popular.

The variety of food and beverage will be more abundant. In particular, foreign cuisine will enter China in large quantities, will be more abundant, while the traditional Chinese cuisine is becoming more and more diluted, foreign cuisine may be strengthened and prominent, such as French cuisine, Russian cuisine, Italian cuisine, Turkish cuisine, Japanese cuisine, Korean cuisine will gradually be accepted by people.

Challenges in accelerating the development of the catering industry.

1. Competition and challenges of internationally famous brands. Large foreign catering companies have entered China with their rich menu styles, and they understand the appetite of foreigners better than Chinese catering companies. The rapid and frequent entry of international brands into the Chinese market will surely have a great impact on China's catering industry.

Compared with foreign catering industry standards, China's catering industry is relatively backward in terms of industry standards, laws and regulations. For a long time, the state lacks industry regulations directly applicable to catering industry activities, and the imperfection and lack of standards directly affect the service level of enterprises.

2. Foreign-funded catering enterprises will attract talents in catering technology, management, service and culture with various means, preferential conditions, strong financial strength and relaxed working environment. Brain drain will be a major problem for Chinese catering companies.

3. The overall quality of the industry is uneven, and the polarization of the catering industry has intensified. The main reason is that some enterprises still have health and safety hazards. Compared with the international industry, China's catering industry as a whole lacks advanced management technology and standardized operation system.

Among the employees, there is a large number of low-quality employees, a lack of high-quality talents, and the team of professional managers and professional training in the catering industry lag behind. Some catering enterprises that do not adapt to market competition will accelerate their decline, especially state-owned enterprises, if they are not restructured, they will inevitably decline; Some private catering enterprises, due to the flexible mechanism, have great prospects for development.