What does category VI mean in advertising, and the VI part in advertising

It is indeed a visual identity system, such as the logo, to put it bluntly, it is to make all the things in the company related to this logo, such as badges, tooling, environmental colors, etc., you go to the Internet** a set of vi, you can see it It is not a few words that can explain it A lot is very complicated.

vi is a complete and systematic visual expression system with logos, standard words and standard colors as the core. The above-mentioned corporate philosophy, corporate culture, service content, corporate norms and other abstract concepts are transformed into concrete memories and recognizable images in Changpi, so as to create an exclusive corporate image.

a. Basic element system: such as enterprise name, corporate logo, corporate modeling, standard word, standard color, symbolic pattern, slogan, etc.

B. Application system: product modeling, office supplies, corporate environment, transportation, clothing, advertising, signboards, packaging systems, official gifts, display and printed publications, etc.

Brand VI design refers to the systematic design and standardized management of logos, fonts, colors, graphics, layouts and other elements of an enterprise or organization in order to establish its own brand image. VI stands for Visual Identity, that is, Visual Identity System, which reflects the uniqueness and consistency of an enterprise or organization in external communication.

The value of brand VI design is mainly reflected in the following aspects:

Establish brand recognition: Through the design and implementation of the VI system, it can help enterprises or organizations establish a unique brand image, making it easier to be recognized and remembered by consumers in the highly competitive market, so as to enhance brand recognition and reputation.

Increase brand trust: VI design can make the brand image more unified.

1. Professional and reliable, so as to enhance consumers' trust and favorability of the brand. This is very important for the long-term development of the brand.

Reduce marketing costs: The representativeness of the VI system lies in consistency, and only by building its own VI system within the enterprise can we better ensure the consistency of the brand image. In this way, it can avoid the inconsistency of the company's publicity image on various channels and products, thereby reducing marketing costs.

Improve the competitiveness of enterprises: A good VI system can enable enterprises to improve their advantages and influence in market competition. The more successful the brand VI design, the more beneficial it is for the enterprise to gain an advantage in the competition and win the consumer psychology.

The answer provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting****) hopes to help you.

The positioning, creativity, media selection and strategic use of advertising in different periods are all aimed at forming a unique persuasive and influential. What are the essential characteristics of advertising in corporate VI?

a) Advertising is information and activities for which a fee is paid.

First of all, advertising, as an economic activity, has the input-output characteristics of all economic activities.

Secondly, as an information dissemination activity, advertising information must be refined and processed, which inevitably requires information research and processing, and its research and production are guaranteed by a certain fee.

Finally, both advertisers and advertisers need to make a profit to keep the organization alive and thriving.

2) Advertisements must identify the advertiser.

To clarify the advertiser, first, the advertiser's organizational image can be recognized, familiar and remembered by the recipients of advertising information, so that the advertising information can bring more added value; Second, by informing the recipient of advertising information who the advertiser is, the advertiser can exercise self-restraint and self-improvement, so as to openly face up to the advertiser's own responsibilities and obligations, and legally ensure the legitimate rights and interests of the information recipient.

c) Advertisements are "artistically processed" information.

Advertising must be artistically processed to have strong influence, appeal and inducement. Modern advertising pursues the combination of art and technology, fusing abstraction and figuration in one furnace, and its image shaping and form expression are highly expressive information symbols. Advertising is an art form, but advertising is not the same as pure art, it is an art that is closely integrated with industrialization and socialization.

4) Advertisements are disseminated through mass media.

Advertising is a non-human communication act, that is, it is mainly carried out through the mass media. This is one of the essential differences between advertising and other communication activities. Advertising is different from face-to-face person-to-person, group-to-group lobbying**.

Advertising must be a form of activity that uses some kind of mass communication tool to convey a message to a wide range of people who are not specific to the general public.

5) Advertising is the dissemination of information that is managed and targeted to the target market.

Advertisers form their own information systems based on their own management objectives, and position these specific information through integration and dissemination to the target market they target.

Advertisers target their ad messages based on a specific target market. Advertising is the positioning and communication of information around the target market.

6) The scope of advertising and dissemination of information is very broad.

The information disseminated by advertising includes opinions and ideas about products, services or actions, i.e., real material products and non-real ideas and tendencies.

7) Advertising uses persuasive methods to change or reinforce perceptions and behaviors.

Advertising is about persuading the public to accept their suggestions and opinions.

Advertising highlights its distinctive features, shows its unique strengths, and shows its unique efficacy, with the aim of influencing the audience of the message.