How to learn Introduction to Communication well? Communication Theories and Techniques

There's no way, this is too difficult to understand. At that time, I memorized almost the whole book, I used Guo Qingguang's textbook, I don't know which one you learned? If it's the same textbook, I can tell you some important points, because this thing is a change of soup, not a change of medicine.

I think you only have to memorize by rote, you don't have to understand and memorize, anyway, you can only use it in exams, and you can't use it at work at all, unless you want to be a teacher.

The landlord, I was admitted to graduate school last year, although I was not admitted, but the score of the professional course is quite high. If you want, I can give you our focus, although it is not a school without a book, but I think it is a matter of changing the soup and not the medicine. If you want to add me q, 619539297 remember to indicate.

It's the NPC version, right? The content of this book is really abstract, and I found it difficult to understand when I was in school. I think the best way is to find this handout, after all, the teacher has a clear context, and will also explain the difficulties and key points in detail.

Reading the textbook against the handouts should be effective.

It doesn't work out of it, but if you've studied it before, or if you've listened to it in class, it's absolutely easy, because there's a lot of examples, and it's just rote memorization.

The key is to have an intellectual mindset and not put too much pressure on yourself and say that I must memorize this knowledge. Introduction to Communication is basically all theoretical stuff, and if you have more associations and more connections with reality and more thinking when studying, it will be much better than just rote memorization. To learn communication, we must first have a basic understanding of the communication process from the ideological point of view, we are carrying out communication activities all the time in daily life, do not look at it too abstractly, it will affect memory.

Just find a cow book and memorize it.

Communication is a discipline that studies human communication and communication, focusing primarily on the transmission of information and the receiver's understanding and response to it. In modern society, communication is of great importance in helping people better understand, inform, and communicate content. This article will discuss the basic theories and techniques of communication.

Communication Theory.

The theories of communication mainly include the following two aspects:

1.Media Theory.

Media theory focuses on how different types of media affect people's behaviour and thoughts. The most famous media theory is the idea of "medium as message" proposed by Marshall McLuhan, author of the ** Dictionary. He argues that the medium itself is a message, and that it is more important than the message itself.

In other words, the medium itself is a description of the world, and our thinking and behavior will change depending on the medium we receive. For example, television, the Internet and other media in today's society not only convey a lot of information, but also shape our values and behaviors to a certain extent.

2.Reputation Management Theory.

Reputation management theory focuses on how companies and brands can enhance their reputation in the market through effective means of communication. One of the most famous theories of Ki is to learn from his father, Edward Bernays, the concept of "guidance". He argues that the influence on the public is significant, and that politicians, social activists, and advertising people can use certain techniques.

Bullet theory: In the early days of mass communication, there was a "bullet theory", which believed that communication was like a gun, and as soon as the communicator spoke, the receiver would be hit by the bullet of language, and the communication effect would be achieved. Later, this theory was rejected, and the production of communication effects was thought to be formed by the complex interaction between the communicator and the audience.

Communication flow: The study of "communication flow" emphasizes the role of interpersonal production and communication in the process of mass communication, reveals many constraints in the process of communication effect, and plays an important role in negating the early "magic bullet theory" concept of communication.

Limited Effect Theory: The main point of view is that mass communication does not have the power to directly change the attitude of the recipient towards things, and many other factors play an important role when people make certain decisions, including the existing political, economic, cultural and psychological tendencies of the individual, the recipient's demand for information and selective contact mechanism, group belonging and group norms, interpersonal influence in the process of mass communication, etc.

Agenda-setting function: The theory is that mass communication often does not determine people's specific views on an event or opinion, but can effectively influence which facts and opinions people focus on and the order in which they talk about them by providing information and arranging relevant topics.

Spiral of silence: If a person senses that his opinion is in the minority, he is less likely to express it for fear of retaliation or isolation by the majority side. This theory assumes that people are always judging what the public's opinion is, and that they often do so by **.

The theory also assumes that we have an innate fear of being isolated, and that we know what perspectives can lead us to isolation from the dominant group.

Communication is simply understood as the transmission of information, which is the most common in daily life"Language Communication".Of course, it doesn't have to be voice, such as the deaf and dumb"Sign language"., all of which are in the transmission of information. Another example"Read"., books, advertisements, news, information, etc. that we read in our daily life.

To modernize a little more, the Internet itself is a huge information exchange carrier, and software applications on it, such as: Internet Explorer, Google, Facebook, **, Tmall, Xiaohongshu, etc.

Communication studies is a product of interdisciplinary research since the 30s of the 20th century. Communication studies is closely linked to other social science disciplines and is on the fringes of many disciplines. Since communication is a basic social function of human beings, all sciences that study the relationship between people, such as political science, economics, anthropology, sociology, psychology, philosophy, linguistics, semantics, psychiatry, etc., are related to communication.

It uses the theoretical perspectives and research methods of many disciplines such as sociology, psychology, political science, journalism, anthropology, etc., to study the nature and concept of communication; The interconnection and constraints of the basic elements in the process of communication.

the generation and acquisition of information, processing and transmission, efficiency and feedback, and the interaction between information and objects; the formation of various symbolic systems and their function in communication; the function and status of the various communication media; the relationship between communication systems and structures and systems in various fields of society.

Communication also draws on information theory, cybernetics, and systems theory in the natural sciences, so people call it interdisciplinary, which means that it is at the crossroads of multiple disciplines. Theories from various social disciplines often become part of communication theories. However, communication has its own theory, which cannot be replaced by other social sciences.