How is the liquor industry developing now? What is the development trend of the liquor industry?

In recent years, the rapid development of China's society has led to a general rise in people's living standards. This directly affects the change of people's lifestyle and consumption structure, when China's economic development is not very rapid, people in life is just a simple pursuit of food, and with the continuous improvement of living standards, people have begun to pay more attention to eating well, and the indispensable element on the table is wine. At present, the wine industry as a fast-moving consumer goods industry in China's market has been developing rapidly, it is understood that on the domestic well-known wine enterprises in the wine network as an example, which in January and March this year in the wine network to achieve operating income of 10,000 yuan, to achieve a net profit of 10,000 yuan, from the development of this enterprise alone, the wine industry market development space is very large.

At present, the traditional market channels are relatively single, and the marketing efforts are insufficient, and the competition between the industries is very fierce, which makes the enterprise face very great operating pressure. Most of its own profits** are small profits and quick turnover. Its profit margin is very limited, if it cannot maintain stable sales, merchants may face greater risks, so from the perspective of security, it is also wise for the wine wholesale industry to move towards the road of Internet development.

It is recommended that you go under the "liquor" industry information is very rich!

College students make millions a year selling liquor.

The quality has declined greatly, and the low-end blended liquor has become junk wine. High-end liquor has become a drinkable liquor, which is no longer a category of fine wine, it can only be drunk.

Leaving aside the consumer trend for the time being, the following begins to evolve. Because the high quality of the famous brand no longer exists, it will be extremely easy for some non-famous brand wines that can be guaranteed to ensure quality and pay attention to quality, which will temporarily upset the balance. But in the end, it must be these famous brands that spend a lot of money to buy these new armies and then eliminate these brands.

In the field of food consumption, such a brand model has almost become a routine, and often the old brand has no successor after eliminating a few new troops.

In fact, you can copy countless new army models, let these famous brands tired of acquisition, so that you can also make money, and eventually you can develop, hollow out the old famous brands that are tired of acquisition, and eventually these famous brands that no longer pay attention to real quality will collapse.

In a word, as long as anyone does not pay attention to quality and cost performance, it means that there are loopholes, and the right methods can defeat these predators.

Cultivate a number of different brand factories in different regions in the form of equity participation and control, and control high-quality brewing technology. If a major winery is willing to buy a main product, it will be sold, and then two new factories will be doubled for each factory sold, and the geometric increase will increase. Sooner or later, these big names will be dismantled.

I don't want anyone to win, I just want quality and cost performance to win in a market-oriented way. Construct a virtuous market.

countryListed companies in the liquor industry:Kweichow Moutai (600159), Wuliangye (00858), Yanghe (002304), Shunxin Agriculture (000860), Luzhou Laojiao (000568), Gujing Gongjiu (00596), Shanxi Fenjiu (600809), Kouzijiao (603589), Yingjia Gongjiu (603198).

Production, sales volume, sales revenue.

The total output of the country has shown a downward trend year by year

From 2015 to 2020, the total output of liquor showed a downward trend year by year. In 2020, China's liquor production was 10,000 liters, a year-on-year decline; The production of liquor from January to June 2021 was 10,000 liters.

The national sales volume is declining year by year

From 2015 to 2020, the sales volume of liquor in China showed a fluctuating downward trend. As the epidemic eases, the pent-up demand for going out and dining together due to the prolonged lockdown measures will start to pick up, which will bring good news to the Chinese economy and Chinese liquor sales. As a result, Chinese baijiu may rise slightly to 10,000 liters.

The liquor industry is concentrated in Sichuan, Guizhou and Shandong

At present, the proportion of sales revenue of the liquor industry in Sichuan Province has reached an absolute leading position in the liquor industry. followed by Guizhou and Shandong, the proportion of sales revenue reached and respectively.

Therefore, at present, the major provinces for the sale of liquor are concentrated in Sichuan, Guizhou and Shandong provinces. Overall, the industrial concentration of the liquor industry is rising. The top three regions have a share of sales revenue; The sales revenue share of the top seven regions has reached.

The scale effect in the industry is strong, and the strong are always strong.

Sichuan liquor production has been the first in six years

In 2020, Sichuan Province's liquor production will still rank first in the country, with an output of 10,000 liters; At this stage, Hubei Province ranks second, with a liquor output of 10,000 liters; At this stage, Guizhou Province ranks third, with an output of 10,000 liters.

At present, Sichuan, Hubei and Guizhou provinces rank among the top three in the country in terms of liquor production. Judging from the data of other years, Henan Province and Shandong Province are also major liquor producing provinces.

Sichuan liquor sales revenue first

For two consecutive years, Sichuan Province ranked first in the sales revenue of the liquor industry. In 2018, the sales revenue of liquor in Sichuan Province reached 100 million yuan, an increase year-on-year; It was followed by Guizhou Province and Shandong Province, with sales revenue ranking second and third respectively.

Note: As of the end of July 2021, the official sales revenue data by region has not been announced, so the data from 2017 to 2018 is used for analysis.

Although liquor sales are still dominated by traditional channels, in recent years, new platforms for online and offline liquor sales have emerged, and famous liquor companies have begun to explore new retail models.

After the end of 2012, in view of the implementation of a series of policies and measures to restrict the consumption of the three publics, the impact of the plasticizer incident, etc., the liquor industry accumulated in the early stage of overcapacity, excessive social inventory and other problems broke out rapidly, the industry entered a period of adjustment, and the output growth rate of the whole industry declined sharply.

However, the output of liquor enterprises above designated size in China still maintained positive growth until 2016, reaching 13.58 million kiloliters. After the in-depth adjustment in the early stage and the promotion of consumption upgrading, differentiation and development have become the overall characteristics of the liquor industry since 2016, with backward production capacity continuing to be cleared and the overall output of the liquor industry continuing to decrease.

China's per capita GDP grew steadily, reaching RMB70,892 in 2019, an increase from 2018. The continuous improvement of national income has made the consumption willingness of liquor consumers change to high-quality consumption, and the consumption upgrading has promoted the increase in the proportion of consumption of mid-to-high-end and above liquor products.

Liquor enterprises with rich mid-to-high-end and above product systems and continuous development capabilities have enjoyed the development dividend of consumption upgrading. Take Kweichow Moutai, the leading sauce-flavored liquor, and Luzhou Laojiao, the representative of strong-flavored liquor, as an example

The market share of Kweichow Moutai increased from 2016 to 2019, and the market share of Luzhou Laojiao's mid-range liquor and high-end liquor increased from 2016 to 2019, reflecting that the sales proportion of mid-to-high-end and above liquor is further increasing.

Liquor belongs to the category of the food industry. The liquor industry is an important part of the food industry and is now one of the country's important tax revenues. Judging from the overall trend, although the output of liquor has decreased in recent years, the scale has been relatively reduced, and it has developed from a period of rapid expansion to a relatively stable period, but in recent years, the output, output value, tax revenue, sales revenue, number of enterprises, infrastructure investment, etc. are still growing.

From January to December 2006, China's liquor manufacturing industry achieved a cumulative total industrial output value of 101,426,399,000 yuan, an increase over the same period of the previous year; The cumulative product sales revenue was 97,138,989,000 yuan, an increase over the same period of the previous year; The total cumulative profit was 10,020,030,000 yuan, an increase over the same period last year. Extended InformationBaijiu is a unique distilled spirit in China, which is one of the world's six major distilled spirits (brandy, whisky, vodka, gin, rum, liquor and spirits), which is made from starch or sugar raw materials or distilled after fermentation. Baijiu, also known as soju and baigan, is a traditional Chinese beverage liquor.

According to the "Compendium of Materia Medica", it is recorded that strong wine and dregs are used to retort (referring to the steamer), and the steaming is made on the gas, and the dew is carried with a vessel. It can be concluded from this that the production of liquor in China has a long history.

High-quality liquor must have a proper shelf life. Lu type wine should be stored for at least 3 6 months, and more than one year; The storage period of Fen type liquor is about one year, and Mao type liquor requires storage of more than three years. The alcohol content is generally above 40 degrees, and below 40 degrees is low alcohol alcohol.

According to the data released by the National Bureau of Statistics on February 7, 2015, the cumulative output of China's liquor industry in 2014 was 10,000 liters, a year-on-year increase. However, the growth rate of the overall sales revenue of the liquor industry has slowed down year by year, and the total profit for the whole year last year fell year-on-year.