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I put forward the following views on service awareness: 1. Absorb from corporate training and enhance service knowledge The initial service awareness of the account manager is absorbed from the training of the enterprise, and after countless trainings, we can absorb some excellent service case experience, some service knowledge, customer manager service determination, and stimulate innovative service ideas. In this way, the account manager will enrich his service knowledge and enrich his service theory, so as to enhance his service awareness, provide personalized service to customers, and provide perfect service innovation for enterprises.
2. Absorb service experience from customers and enrich service practices In fact, when communicating with customers, it is the time for us to give full play to our self-service level, and it is also the time for us to learn experience from customers, optimize self-service methods and enhance our own service awareness. At this point, some people will ask, what can we learn from our customers? In fact, the customer is our best and largest service training ground.
Why? Mainly because customers have to contact some cigarette consumers every day, they are serving them every day, and they will use different ways of serving all kinds of consumers. From the conversation between customers and consumers, we can learn some very popular service experience, we must not underestimate these popular service experience, it may be the most practical in practice, but also the most suitable for customers of a service.
3. Absorb from colleagues to share service experience and improve self-service Colleagues who get along with each other every day, when they come back from visiting the market, they may complain or talk about customers from some inadvertently; Let's not think this is just something inconsequential. In fact, our customers can also learn from the successful service experience of their colleagues, and also summarize the lessons of service failure, so as to improve their original set of service ideas, avoid being caught off guard when they encounter the same thing in the future, and pave the way for future services. Fourth, summarize the service experience from the account manager itself to make up for the lack of service As an account manager, our purpose is to serve customers.
That's why our daily work revolves around serving our customers. However, have we analyzed and summarized some of the failed and successful services? In order to do a good job of service, we should constantly enhance our sense of service.
We must constantly learn from the failures of our services, discover our own shortcomings, and make up for our own shortcomings; For self-successful service, we should sum up our experience and pave the way for future service innovation. All in all, through the enterprise, customers, colleagues, and ourselves, the ultimate goal is to stimulate our service consciousness and sublimate our service consciousness. [Font size:.]
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1. Analyze customer dynamics and understand customer needs.
As the account manager of each area, through research, visits, exchanges, etc., the basic situation of the cigarette market and retail customers in their own jurisdiction must be well understood, such as geographical environment, traffic conditions, social consumption levels and habits, only by understanding, can we grasp the law of market changes, understand the needs of customers, accurately analyze the market, provide basic basis for guiding customer operations, and correctly guide market demand.
2. Help customers manage their finances and guide them to operate.
It is an important task of the account manager to help customers understand product knowledge and improve the skills and ability of retail customers to recommend brands to consumers, so account managers must use their own market information and professional knowledge to do a good job in business guidance according to the actual situation of customers, help customers manage their finances, and improve customer profitability and operating profits.
3. Contact customer feelings and provide value-added services.
When serving customers, the account manager must first have a full understanding of the ideology, the customer is our mutual cooperation and common growth partners, we must treat it attentively, communicate with feelings, stand in the opposite perspective to solve their difficulties, listen to their opinions. Only by getting the recognition and trust of customers, eliminating the sense of distance between each other, understanding each other, tolerating each other, and supporting each other, can we optimize work efficiency.
Fourth, promote well-known brands and guide social consumption.
The account manager should determine the key cultivation brand according to the geographical location of the customer, and track the service on the counter and the effect, and help the customer to do a good job in the display of the key cultivation brand, only by actively promoting the brand to retail customers, guiding consumption, so that retail customers and consumers can better and faster understand and accept new cigarettes, and constantly enhance its popularity in the market.
5. Disseminate industry policies, publicize laws and regulations, and methods for the distribution of cigarette supplies.
Only by comprehensively and systematically grasping the relevant guidelines and policies of the industry, and effectively learning, understanding and using, can the customer be well publicized during the visit, publicize the laws and regulations of tobacco monopoly, publicize the customer classification standards, and the company's supply distribution methods, guide customers to standardize and abide by the law, improve customers' policy information on the industry, and improve customer cooperation and loyalty.
6. Collect market information and improve decision-making support.
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As a relationship manager of a bank, you must have the basic qualities of bank employees, 1. Business level: You must have a solid business level.
2. Professional ethics: As a bank account manager, you must have a good professional ethics, 3. Communication skills: The customer manager is a bridge between a bank and customers, communication with customers is essential, and this ability is essential, 4. Keen observation and judgment: this helps you find potential high-quality customers, 5. The ability to deal with special events: this is also an indispensable aspect, with the above abilities, you don't need to say that you are "drinking" In order to reflect your personal ability, with the above points, you are already an excellent account manager, and if you do not have the above points, "can drink" may allow you to get unexpected opportunities, the goal of the bank account manager will not only be for the purpose of sales, but should become a real sense of financial services, in order to meet the expected requirements, enhance the bank's competitiveness.
But this is a very long process, if you want to improve your learning speed, you can consult Guangzhou Huiyu Enterprise Management Consulting****.
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First, the target positioning is accurate
It is necessary to determine the customers it serves according to the positioning of the banking market. What industry is the marketing target, the account manager is required to be familiar with the rules of the industry. Only by grasping the basic information of this industry will we be able to find customers suitable for the development of the bank and accumulate better customer resources.
2. Make your own performance bigger.
An excellent relationship manager must have more credit resources if he wants to have room to expand his business. For now, loans are still the main effective means of attracting customers. Under the same conditions, you are required to obtain more loan indicators.
With limited credit resources, time is of the essence for success. For the same business, some account managers took two days, and some did not complete it for a week, and the gap between business volume widened.
3. Improve work efficiency and quality.
For customers, the last thing they want to encounter is the procrastination and cumbersomeness of the account manager. At present, the market positioning for customers is very clear, mainly for small and medium-sized enterprises. These customers are characterized by their small scale and require fast capital turnover.
It's often the time to "wait for the rice to go to the pot", and who doesn't want to have a smart account manager when going through the loan procedures? This requires our account managers to be efficient and productive. In the case of risk control, solving the customer's difficulties as quickly as possible will win the trust of the customer, and the customer's return to the bank will be higher.
Fourth, to be a staff officer for the operation of the enterprise.
For customers, maximizing economic benefits is a constant concern for them. A successful relationship manager should solve problems for enterprises and market financial products suitable for their development to enterprises. Let customers trust you, only in this way can customers rest assured to handle business in our bank, in order to drive the bank's business performance.
Fifth, handle the relationship in all aspects.
It is to grasp the principle of being an account manager while providing good service. We should not only have "temperature" but also "law" when dealing with work. Only in the case of adhering to the principle and serving customers to the greatest extent can we win the greatest value in life.
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To sum it up: just operate according to the needs of customers, and make money from the perspective of the boss, good luck.
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The front desk teller does a good job of customer discovery and recommendation The account manager follows up in a timely manner and reports the follow-up situation every day If the customer sells the product, it needs to be priced with the corresponding recommended teller The key is to see whether the account manager can get the trust of the teller.
Ping An Bank's credit insurance department and account manager are good, and the relationship manager is not only the representative of the bank's relationship with customers, but also the representative of the bank's external business. Responsibilities of the relationship manager (taking the bank as an example) His responsibility is to start the meeting, fully understand the needs of customers and market products to them, compete for business, and at the same time coordinate and organize all relevant departments and institutions of the bank to provide customers with a full range of financial services, and establish and maintain long-term close contact with customers under the premise of actively preventing financial risks. >>>More
Suggestions: 1. Establish a customer database, and insist on updating and improving information; 2. Classify customers, and provide different levels of services for different customers; 3. Establish a customer information system, communicate and feedback information in a timely manner, and use all possible means: such as **, e-mail, collect text messages, postcards, on major holidays, and corporate store celebrations, factory celebrations, etc., to notify customers, and invite some customers to participate in activities, and send souvenirs!
The current passenger service is good.
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On-site work orders run through the whole service process, helping to establish a complete set of standardized and refined on-site service management processes, and make customers more satisfied by binding service orders, transparent services and spare parts** with standard product pricing.