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The sales platform is different, the way is different, the cycle is different, the experience is different, and the payment method is different...
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Network marketing focuses on the Internet, and traditional marketing focuses on pushing and traditional advertising. Each has its own advantages in terms of coverage area. Network marketing communication is faster and more convenient, and there is no time and space limit. Traditional marketing may be limited by weather, geographic location, etc.
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Network marketing is the innovation and development of traditional marketing, closely related to traditional marketing and different from each other, many of its theories are better than traditional marketing, but network marketing with the help of new tools——— Internet, is not used in the past marketing means. The goal of network marketing is the same as that of traditional marketing, which is to meet the needs and obtain profits, but the difference is that network marketing pays more attention to consumer needs. Network marketing is being widely used, because it has the incomparable advantages of traditional marketing, and its emergence has subverted many traditional fields, which is the progress of human society.
Network marketing has produced many innovations, but its emergence cannot replace the traditional marketing methods, and its connection and difference are mainly reflected in the following aspects:
1.Products. Virtual products are generated with the help of the network, and network marketing has a natural advantage.
Not all goods are suitable for network marketing, with strong traditional channels such as electricity, tap water, and those products that focus on user experience, such as food, cosmetics, etc., although they can be sold and settled on the Internet, but they are inseparable from the trial promotion work done under the traditional marketing.
2.**。Because Internet marketing has a natural cost advantage over traditional marketing, online goods are lower than offline, and customers can compare a wider range of products at the same time, so sellers have to set ** around equilibrium according to the needs of consumers.
3.**。With the help of the advantages of the Internet, network marketing can spread all kinds of effective information of products to the target group quickly, widely and targetedly, and the cost is much lower than that of traditional marketing.
**Low cost, can be implemented more vigorously**, more able to attract new users to join, expand the product market share.
channel, the profit is distributed. Network marketing can make products directly reach users and save money.
By removing the intermediate link, the manufacturer reduces the marketing cost, and the consumer obtains it at a low price.
Homogeneous goods. Network marketing brings people a more convenient way of life, but also makes it disappear.
Consumers are becoming more and more trusting and inseparable from network marketing, and traditional marketing channels are undergoing changes.
In fact, there are still many successful cases of network marketing, and when doing network marketing planning, you can't just see the successful cases of network marketing, and then follow suit. To focus on the company's own situation, not to have a good idea can be successful, to take the entire marketing planning into account the details, in this point network marketing and traditional marketing is the same. However, network marketing is different from traditional marketing, and only a correct understanding of network marketing will lead to the operation of network marketing to the extreme. >>>More
There are several main reasons why traditional enterprises should carry out network marketing promotion: >>>More
The advantage of network marketing is that it has an effect in the later stage, and the disadvantage is that it takes a lot of time and effort in the early stage. Internet marketing.
Summary of the nth power knowledge hall:
Network marketing can be divided into the following according to the pre-promotion: >>>More
Well, try Shangmeng Online School, I heard that it is quite easy to use.