Niulanshan, which is positioned at 15 yuan, is a low grade wine, why is it slowly coming to the midd

The reason why Niulanshan, which is 15 yuan, can go to the middle-class table is because its price is moderate, the taste is good, and the popular brand is easy to accept. Moreover, Niulanshan, as a domestic liquor, does not lose to big-name liquor at all.

As we all know, Niulanshan, as a domestic liquor, with the continuous strengthening of the branding trend, this liquor is more and more loved by the middle class, and even becomes a popular brand, which is surprising, after all, ** is so low, ordinary people will not choose this liquor, but it is loved by many people. The reason, in addition to the ** discount, is because this wine has its own uniqueness.

First of all, at the beginning of the launch of Niulanshan, many people actually didn't have a good impression of this wine, after all, it was so cheap, how could it be delicious? However, with the continuous improvement of the promotion of this wine in Niulanshan, it seems that many people have developed a good impression of this wine. Sure enough, I don't know if I don't try, and I'm shocked when I try it.

Although this wine is cheap, its taste is really good, people who are used to drinking Wuliangye and Moutai occasionally try this wine and find that its taste is not inferior to these big-name wines.

In addition, Niulanshan's reputation is very good, and many middle-class people choose Niulanshan with one word: true. People who have drunk Niulanshan said that Niulanshan does not taste like fifteen yuan of wine at all, and when you take a sip of Niulanshan, the moment you enter it, your throat feels very comfortable, and you know that it is a very pure puree when you drink it, and there is no feeling that the fake wine is too blended.

Sure enough, conscientious merchants, conscientious manufacturers, let consumers rest assured and satisfied.

Therefore, it has to be said that the word-of-mouth of a brand is very important. Just like Sanlu milk powder, it was originally a domestically produced milk powder brand, but it was because of fraud that it led to the final bankruptcy, so "true" is very important.

Because in his own continuous development and research and development, he gradually improved his overall price level.

Because this wine is very delicious, and it is not expensive.

Because the Niulanshan advertisement is well done, and it is relatively smooth to drink.

Because many people think that this wine is very affordable and delicious.

Summary. Take the best-selling 52 degree white Niu Er in Niulan Mountain as an example, although this is a solid-liquid liquor, but it is soft in the entrance, the honey fragrance is elegant, the taste is slightly lighter than that of Red Star, there is a little bit of sweetness in the entrance, and it is also slightly spicy, but it is not as "domineering" as Red Star, which is acceptable to ordinary people, and the taste is relatively clean after drinking, and the wine body has not changed much from beginning to end. The disadvantage is that the liquor style of Niulanshan is relatively single, the alcohol sense is obvious, and the aroma of the wine is slightly bland, but in all fairness, at the same price, this 52-degree white Niuer is still relatively good, both in taste and **, it has crushed a lot of liquor of the same price, and the manufacturer has also put a lot of effort into this wine, so there is a reason why this Niulanshan sells well.

It's not the same. Take the best selling 52 degree white cow er in Niulan Mountain as an example, although this is a solid-liquid liquor, but it is soft in the entrance, the honey fragrance is elegant, the taste is slightly lighter than that of Red Star, there is a little bit of sweetness in the entrance, and it is also slightly spicy, but it is not as "domineering" as Red Star, which is acceptable to ordinary people, and the taste is cleaner than orange after drinking, and the wine body has not changed much from beginning to end. The disadvantage is that the liquor style of Niulanshan is relatively single, the alcohol sense is obvious, and the aroma of the wine is slightly weak, but in all fairness, at the same price, this 52-degree white Niuer is still relatively good, both in taste and **, it has crushed a lot of liquor of the same price, and the manufacturer has also put a lot of effort into this wine, so there is a reason why this Niulanshan sells well.

Circular hollow ridges. The raw materials of Niutianxia Liquor are made of high-quality sorghum as raw materials, bran koji as saccharification starter agent, solid fermentation and steaming of Qingyu Zen feast, pinching the head and removing the tail, long-term storage, and careful blending. Niu Tianxia Aging is a liquor made from Yintong grains, which is clear and transparent and has a pure body compared with other ordinary light bottle wines on the market. The smell of grain, wine, and dregs is clear, and the aroma is pure and full, not at all to the nose, which is obviously different from the wine blended with alcohol.

1.Niulanshan is the best wine.

As a well-known liquor brand in China, Niulanshan Liquor originated in Zhangjiakou City, Hebei Province, and belongs to the category of northern liquor. Since its establishment in 1956, Niulanshan Liquor has been well received by consumers for its unique brand image, winemaking technology and taste style. Today, Niulanshan Liquor Company has become one of the famous Qiaoqiaoyu liquor enterprises in China and even the world.

2.Niulanshan winemaker Min Rolling Art.

Niulanshan liquor is refined by a series of processes such as high-temperature cooking, pounding, fermentation, distillation and aging, with sorghum and yellow rice as the main ingredients, and then adding wheat, peas, corn and other auxiliary materials. The wine-making process focuses on accumulating and improving the style of strong aroma liquor, avoiding simply taking ice, coolness and light as the standard, so that drinkers can feel the aroma, terroir and cultural connotation of sorghum liquor while experiencing the taste of sauce-flavored, shidian and old-cellar liquor.

3.The culture and connotation of Niulanshan wine.

The marketing and brand building of Niulanshan Liquor not only pay attention to product quality and continue the fine tradition, but also pay attention to cultural connotation, research consumer needs and psychology, and consumers also pursue attention and understanding of liquor culture in the pursuit of high-quality liquor.

4.The brand image of Niulanshan Liquor.

The brand image of Niulanshan Liquor is closely related to the slogan "Mellow and Precious Fragrance, Supreme", focusing on brand, culture and image as the three major marketing resources, and presenting them in many forms such as online, TV advertisements, magazines and newspapers. At the same time, Niulanshan Liquor also pays attention to the practice of corporate social responsibility, and actively pays attention to the construction of urban civilization, the development of philanthropy and career planning, etc., and has become one of the representatives of Chinese liquor culture.

5.The taste and efficacy of Niulanshan wine.

Niulanshan wine is widely loved by drinkers for its unique aroma, taste and efficacy. According to relevant surveys, Niulanshan wine contains a variety of amino acids, organic acids and various trace elements, which can effectively inhibit blood lipids, enhance immunity, improve sleep, etc., and has been concerned and sought after by many young and middle-aged people. At the same time, drink it in moderation and enjoy the cool, fresh and fragrant taste brought by Niulanshan wine.

6.Market sales of Niulanshan wine.

With the increasing consumer demand, Niulanshan wine is also growing and developing. In addition to developing sales channels in various regions in China, Niulanshan Liquor has also continuously increased its efforts to expand overseas markets, deepened cooperation with liquor enterprises and importers and exporters in Southeast Asia, Europe, North America and other places, and achieved good results. With the spread of Chinese liquor culture and the understanding and promotion of liquor culture by Niulanshan Liquor, Niulanshan Liquor has won high praise and trust from consumers for its unique history, culture, quality and other excellent points.

7.Epilogue. Niulanshan liquor is one of the representatives of Chinese liquor culture, with a long history and unique cultural connotation.

While always focusing on product quality, its marketing and brand building also pay attention to cultural connotation, consumer demand and feedback. With the sales and promotion of Niulanshan Liquor at home and abroad, it is believed that the value of its quality and culture will gradually be more widely recognized and inherited.

Clause.

First, the concept changed, and began to accept the liquor blended with edible alcohol.

Clause. Second, the product is grounded. Perfect for every occasion.

Clause. 3. Wide range of use scenarios.

The 15 yuan Niulanshan has a good taste and is cost-effective.

Although Niulanshan is dozens of yuan, the fame of Niulanshan is also very large, and Niulanshan is also very popular.

The taste of Niulanshan is just right, and it will not be particularly spicy after drinking, and it will not appear to be on the top after drinking too much. So, middle-class people, they are more and more fond of Niulanshan.

First of all, it is relatively cheap, everyone can afford it, and they can accept it. Then there is the fact that everyone has accepted the more popular, and they will not lose face. The taste is very good and in line with the taste of the public, so it can be put on the middle class table.

Although it is cheap, it is drunk by too many people, and it is the standard for drinking among friends. From this point of view, you drink me, I drink everyone, and the middle class drinks 15 Niulanshan, and you don't feel embarrassed.

I think the most important thing should be the marketing strategy, as well as the positioning of the brand, and gradually be appreciated by others, so that it can be so affirmed. Gradually, it came to the table.

There are three main reasons: 1. The price is low.

In fact, for people who like to drink, they pay more attention to the quality of the wine. There are some wines in daily life, although the packaging is more gorgeous, and the brand is more atmospheric, so that the owner has a special face, but the taste is really not very good, and now people are more and more aware of the reality, so it is more affordable, so it is said that the taste of Niulanshan is really good like 15 yuan, and now the pressure of life is relatively large, so middle-class people they like Niulanshan more and more.

2. Popular things can be accepted without losing face.

Of course, we also mentioned above that the famous wine earns enough face for the owner, but although Niulanshan is dozens of yuan, the fame of Niulanshan is also very large, and Niulanshan is also very popular, so even if the price of Niulanshan is relatively low, everyone does not think that there is no face when it is put on the table.

3. The taste is acceptable, and it doesn't hurt to drink more, in fact, although Niulanshan was just introduced to the market in the form of a low-priced wine, the taste of Niulanshan is still very good, and she pursues comfort, so for people who drink wine, the taste of Niulanshan is just right, and it will not be particularly spicy after drinking, and there will be no phenomenon after drinking too much, so in recent years, Niulanshan has become more and more popular with the public. And it's not surprising that you can go to the middle class table.

This is because the company in Niulanshan will reform and innovate. They do a very good job. Invited well-known designers to design the brand's packaging for them. Let the 70th anniversary of Niulanshan sell very well.

The most important thing about Niulanshan hot wine is that the taste is very good, although the price is a little cheaper, but it tastes very tasty, and it will slowly be liked by many people, and it will go to the middle-class table.

This is because Niulanshan has also begun to take the high-end route, so it has slowly stepped onto the middle-class table.

Because Niulanshan has begun to progress towards high-end, it will progress.

Because it used to be on the low end of the route, but now it's slowly going up.

It may be that their business model has changed, so it will cause such a result.

Maybe the quality of Niulanshan is now improving, and the taste has also improved.

It may be that there are more and more people who like them, so it will cause such a result.

It may be that their business model has changed, the quality of goods has also changed, and they are becoming more and more popular with people.

Because everyone's love for it is getting higher and higher, the quality of the product is also improving.

The taste of Niulanshan is still very good, and it is also in line with people's range.