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Many film and television companies can, and professional film and television companies need to pay attention to:
First: How to reflect the characteristics of promotional video works?
An excellent promotional video should be able to show rich content and realistic visual effects, accompanied by vivid explanations, with distinctive characteristics, and the content produced is real and unpretentious, natural and vivid, and when it comes to the introduction of professional fields, it will also show strong professionalism and persuasiveness.
Second: What are the aspects of excellent promotional film works?
First of all, novel creativity and bold ideas are an indispensable part of excellent promotional video products, whether you can dig out the highlights from the limited information, planning excellent works, it depends on whether the staff of the promotional film production company has a certain amount of experience in the industry, they will be discussed and developed by the planner and the customer before the formal production of action works. It is important to know that preparation in the early stage is the most critical guarantee for success in the later stage.
Third: Secondly, the content in the promotional film should be vivid, the image should be clear, the promotional film should be distinctive, the whole promotional film should have a sense of rhythm, and the narration should be shocking.
Fourth: Finally, we should also understand that a powerful production company is also very smooth in communication with customers, and will be very rigorous in doing things, and the attitude will be very serious. Through the understanding of these contents, you must have the answer to how to judge excellent promotional video products.
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My own experience tells you that in March this year, the company will make a promotional film led by me, and I personally feel that there is no good or bad promotional film production, and a good promotional film can highlight the commercial value and social influence mainly depending on what you need. Whether this company is suitable for you, there are many good companies, and the work is also very good, but ** is also high. It mainly depends on your budget, and what type of product you want to shoot, whether you want to shoot the product or the brand.
What kind of products to shoot, the company has the type that it is good at. Hope you can look into it. The small ocean culture that our company cooperates with is good!
And so on......You have to think about it in many ways.
1.Project analysis. When making a corporate video for a client, the film and television advertising company must first understand some basic information about the client: the type of enterprise,..
2.Project Determination. After having a general understanding of the customer information, the next step is to move on to the project judgment stage,..
3.Copywriting planning. The copywriting planning stage consists of two aspects: 1Planning outline Creative elaboration: clarify the theme of the whole film
4.Storyboard design. 1.Storyboarding: If possible, review the venue before designing a storyboard; ,.. if possible
5.Pre-shooting. Determine the contact person of Party A, and the coordinator will communicate with the customer, formulate the shooting plan and prepare the content in advance according to the footsteps of the storyboard.
These processes need to be reviewed in many aspects, and the final results will be the best!
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Promotional film production company recommendation: Shanghai Shundong Advertising, Guanchi Film and Television (GWANTSI), Taiping Shengshi Film and Television Advertising Company, DMG Entertainment Media Group, Sino-American Film Association Cultural Communication****.
1. Shanghai Shundong Advertising
Founded in Hong Kong in 2003, Shundong International Media Group is a professional organization dedicated to visual merchandising and branding. After 17 years of development, it currently owns Shanghai Shundong Advertising Co., Ltd., Shundong International Media Beijing Branch, Instant Mirror Model Agency Center, Shanghai Shunji Digital Technology, Shundong International Media Group and many other institutions.
2. Guanchi Film and Television (gwantsi).
Guanchi has become the largest commercial video production platform in China, with four branches: Shanghai Guanchi, Beijing Guanchi, Hong Kong Guanchi and Southwest Production Center. So far, it has shot more than 1,500 TVC, feature films, image films, online dramas and other video works, and served more than 400 brands at home and abroad. With global director and production resources, the shooting footprint covers the Americas, Europe, Australia and Southeast Asia countries and regions.
3. Taiping Shengshi Film and Television Advertising Company
Founded in 1993, it is mainly engaged in the production of advertising films and promotional videos. With abundant creativity, it is currently one of the largest film and television advertising companies in Beijing. Directors Liao Yongjun and Wang Jiajun both have rich experience in advertising shooting, and Taiping Shengshi has served well-known brands such as China Telecom and Beijing Telecom, and has shot 100 advertising film and television works.
He has won the Gold Award of the 11th China Advertising Festival, the Bronze Award of the 10th China Advertising Festival and the Bronze Award of the 15th Asia Pacific Times.
4. Sino-American Film Association Cultural Communication****
The Sino-American Film Association is an emerging film and television advertising company, young but creative. It has a high-end overseas production team in the United States, selects production talents from domestic directors and American directors, and has diversified production styles, wide adaptability, and professional film and television level. The Sino-American Film Association has participated in the cooperation of the New York Film Festival, and its micro-film was exhibited at the New York Film Festival and received unanimous praise.
5. DMG Entertainment & Media Group
DMG Entertainment Group is currently one of the largest independent communication agencies in China, founded in 1993 by Dan Mitz, Xiao Wenge and Wu Bing, who are known as the "Iron Triangle" in the industry. DMG fully operates China's largest integrated media organization (DMG Media Group) and China's highest level entertainment company (DMG Entertainment Group), and integrates these two forces to create DMG's big communication and creative platform. It has a wide range of businesses, is good at integrating Chinese and Western cultures, and is good at spreading the world's leading brands in China.
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The promotional film production companies are: Light Film and Television Industry, Alai Cultural and Creative (Shanghai) ****.
Founded in January 2006, the cultural communication of light and film industry **** will adhere to every intention as a habit. We fully respect each of our customers, and always adhere to the principle of doing right first and then making beauty, and the film and television industry will develop a complete and effective solution for customers. At present, the company has a number of film and television cases selected into the China Advertising Yearbook, serving more than 100 well-known enterprises, customer satisfaction has been in the industry to maintain an absolute lead, is a highly competitive professional high-end image media company in China.
Alai Culture & Creativity (Shanghai) ****, established in 2019, its business scope includes creative services; photography and videography services; Designing, producing, publishing, and publishing all kinds of advertisements; Computer design and production; graphic design; web design; **Construction; animation design; industrial product design; landscape design; interior design; exhibition and display services; brand planning; cultural and artistic exchange planning; marketing planning; Corporate image planning.
How to Choose a Promo Video Production Company:
Find a team with strong professional capabilities. The production of promotional videos is a CG art work with a high degree of integration of art and technology, which requires every link to be perfected and every detail to be perfect. From pre-case planning, shooting execution, and post-production, each link requires the production team to do their best to deliver a design work.
Try to find a professional film and television production company with a more subdivided industry and a more dedicated business to cooperate. The company structure of film and television production companies is more perfect, and more professional talents are responsible for each sector.
Whether there are mature past works can show part of the strength of the production company. Behind every corporate promotional film is a demonstration of the strength of the film and television company, pay attention to their past works on their overall strength, and you can briefly understand the ability of the producer from the side. However, some of the strength of the work can not be fully believed, because the loss rate of personnel in the film and television company industry is also quite fast.
Looking for a more service-minded team, the corporate promotional film will have more specific information about the company because the content involves a lot of it, and usually the final film will have certain modifications. Tiny to.
Three or five to ten revisions are the norm for film and television production companies. This requires a certain amount of patience to inspect the after-sales service of the film and television production company, if the film and television production company does not have good after-sales service capabilities, the enterprise itself will be more painful in the later stage of the project modification.
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Promotional video production recommendation: Beijing Morning Design Consultant****, Qingmei Future, Langdun Design, Zhengbang Design Company, Host Design.
1. Beijing Morning Design Consultant****
Morning Design is the most unique design company in the industry, adhering to the relaxed and free corporate culture all year round, with the most elegant office space and humanistic temperament in the industry, and is an authentic American design management company. In fact, Morning Design's expertise lies in brand building and communication, and the famous brands they have created and are currently serving include Ericsson China, Sino-Ocean Land, Zhongxin Group, Aimer Underwear, Great Wall Life Insurance, Galaxy Kirin System, etc.
2. Qingmei future
HIGHEST is fortunate to receive many honors in China, which fully demonstrate HIGHEST's top commercial design capabilities. The logo of the 2004 Shanghai World Expo won the first place in the Excellence Award from the world's 8568 design works. In 2004, it won the China Excellent Brand Design Award.
In 2005, 2 works of the company were selected for the ADC Annual Award (International Art Directors Association). In 2005, it was awarded AAA Excellent Design Company.
3. Langton design
Langton adheres to a high level of service standards and uses creative design intelligence to help clients promote the internationalization of their enterprises. With eight years of practice, Langton has an experienced, discerning, confident and dedicated professional creative design team. CITIC Group, Shell China, BCL, Chinese People's Insurance, Hyundai Motor, Xi'an Janssen, China State Construction Group, etc.
Langdun has won high recognition in the industry, and has won many honors in international and domestic creative design competitions.
4. Zhengbang Design Company
Zhengbang is a well-known brand identity design company in the industry and one of the 80 members of the China 4A Association. Zhengbang brand won the "Beijing Famous Trademark". Zhengbang has won 228 awards, including the "German Red Dot iF Award" and the China Design Star Award.
Its six large-scale, mature and highly influential sub-brands are: Zhengbang brand identity (logo VI) design, Bang brand consultant, Bang naming, Bang environmental guide, Bang media and Bang network recognition, with nearly 1,000 full-time employees in Beijing, Shanghai and Guangzhou.
5. Host design
The host is headquartered in Beijing, and the company has more than 700 employees. Our clients are leading brands in a variety of industries, from B2B to B2C. In the 2013 "World's Most Admired Knowledge Enterprise" list, Dongdao ranked first in the field of "design services", becoming the only local company on the list, surpassing Ogilvy, Yante and other internationally renowned companies in one fell swoop, becoming the new hegemon of the Chinese market.
Headquartered in Beijing, the company has set up a number of design offices at home and abroad. The host design company has won many awards for VI design and logo design at home and abroad, and has won honors for the country and the design industry.
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There are many promotional video production companies, here I recommend the use of [Wangying], Wangying provides users with a platform for a **** template, there are more than one template to choose from in the platform, one-click application of the template, you can make a corporate promotional video, and enterprises can use the least amount of money to produce the best quality publicity**.
Step 1: Select a suitable template.
First of all, we open the official [Wangying] or through the application market**Wangying APP, click on the promotional video production, select the appropriate promotional video template according to the theme, style and color of the promotional scene, and click "Make the same paragraph" to enter the template page;
Step 2: Create a free template.
Wangying provides tens of thousands of single-clip template libraries, you can add pictures at will, unlimited time limits, text and **replacement can be modified directly on the screen, the computer can click "one-click to change the picture" to replace the batch**, click "**" to replace the background**, save it in real time;
Select "Free Generation**", you can view the cloud rendering** in "My**", and click "**" to ** to the local computer. Wangying focuses on the production of promotional films, cost-effective, efficient, rich and professional, covering commercial publicity, corporate introduction, annual anniversary, party and government reports and other scenes of promotional film production, free templates can be used arbitrarily, to provide customers with a full range of publicity services, to do promotional films, use Wangying, this year will be prosperous!
Pre-project. From the customer's confirmation of artistic creativity to the actual investment in filming, it belongs to this link, in a period of time, the company's promotional film production and the company's promotional film main production plan will slowly take shape, and the main production preparation will be carried out gradually. >>>More
To make a corporate video, you need to understand the following points: >>>More
First of all, there are two levels to this question, one is to shoot a corporate promotional video, what is the content; The second is how to shoot a good corporate promotional video, and the work content that needs to be done from the perspective of production. >>>More
Since it is a professional promotional film production company, it must have mature and many cases, and then have been engaged in the film and television industry for a long time, and the overall strength of the production team is strong, which can meet the different needs of different customer groups, rather than being too single. The advantages of Extraordinary Products are more reflected in the strength of the production team and the ability to meet the different needs of customer groups.
This is a matter of indefiniteness, workload and difficulty of production. So, we need to talk about it.