What you need to know to make a corporate video

To make a corporate video, you need to understand the following points:

1.The purpose of making a corporate video:

Promo videos are for publicity or sales or both. What kind of effect do you want to achieve, whether you want the animation to be beautiful or the content is powerful, because the production company has its own merits and needs to have a focus.

2.Scope of application of promotional video:

3.Find many partners in the "discerning eye":

On the premise of clarifying the purpose, compare the ideas, teams, and ideas between the companies found. A good idea is a thousand enemies.

In this dazzling era, it is necessary. The purpose of doing the best is nothing more than two points: brand building and product sales. Choose a marketing-oriented** customized partner Quandao culture.

It is necessary to know more before looking for a company that produces corporate promotional videos, otherwise you will not know if you will suffer.

The main understanding is about the following:

1.The purpose of making a corporate video:

Your company makes promotional videos mainly for publicity or sales, or both. What kind of effect do you want to achieve, whether you want the animation to be beautiful or the content is powerful, because each production company has its own strengths. You need to have a focus.

2.Scope of application of promotional video:

3.Recognize the "discernment" among the many people you are looking for to work with:

On the premise of clarifying your own purpose, among the many companies you find, look at their ideas, teams, and ideas. A good idea is a thousand enemies.

4.**Contrast:

As the saying goes, the goods are better than the three, ** must be measured; Of course, it depends on your budget. If you have a limited budget, choose a partner who can bring you follow-up benefits.

Personally, I think that in this dazzling era, it is necessary to do it. The ultimate purpose of an enterprise is nothing more than two points: the creation of a corporate brand and the sale of products. You can choose marketing** customized partner Quandao culture.

Master the characteristics of the product and the company.

This element is very critical, so when working with customers, we must understand the characteristics of the company's products and understand the current situation of the company, because the promotional film is not just a **, but a ** that can show the company's tall image, and at the same time show the characteristics of the product, focusing on its role and the difference from other products.

Be artistic and authentic.

The focus of the corporate promotional film is to highlight the characteristics of the product, but also to be true, to be full of artistic atmosphere, the whole promotional film to highlight the real characteristics of the product, can not be exaggerated. The promotional film must have a soul and a strong appeal.

It is necessary to grasp the rhythm of the product.

The corporate promotional film must have a rhythm, and the promotional film will have integrity with rhythm, which includes two aspects: the picture and the business. In other words, in terms of the picture, we should strive to be concise.

The sound should be authentic, and if these two points can be done perfectly, it can achieve twice the result with half the effort.

Graphics and other special effects are applied.

The special grade should be used well, and it should be enough to mess with the truth, so that people will not jump out of the fault, and if the computer special effects can be used well, it will play the role of the finishing touch.

I believe that after reading this, whether you have previous experience in making corporate videos, you will be guaranteed to learn useful knowledge that will be very useful for your future work. But in the future, you have to continue to explore and accumulate experience.

In the production of corporate promotional videos, the picture language, simultaneous sound and commentary are the three elements; Picture language was originally a theoretical concept in film and television production, and with the attention and development of film and television production media, this concept has been transplanted to the gradual development of corporate promotional films. The language of the picture is to take the lens as the basic language unit, and express the content of things through the lens, create emotions, create atmospheres, and create styles. The visual language performance of corporate promotional videos is limited, and it cannot fully show the connotation of what the producer wants to express.

Shenzhen Zhuojing Film Co., Ltd. should strengthen the accumulation of lens language in the shooting of corporate promotional films, record the scene of things from as many perspectives as possible in the early stage of production, and record the events without theme and neutral (without ideological tendencies); As much as possible, the long-range, close-up, main characters, secondary characters, local close-ups, environments, surroundings, etc. of the event are recorded into a lens language. In this way, a wealth of lens materials have been accumulated for the later stage, and the lens language is the basis for the production of corporate promotional films, and the multi-perspective, no theme, and neutrality in the recording process are the material guarantees for the essential characteristics of film and television production media in the later communication. The expression of the ideological tendency of the producer of the corporate promotional video, the explanation of the event and the subconscious guidance are fully realized by the simultaneous sound and commentary.

It is necessary to put an end to subjective arbitrariness and act according to the objective law and authenticity of things. The second is to analyze the internal logic and fluency of the language, and whether the connection between the picture and the simultaneous sound is reasonable. Corporate video narration is a form of communication between film and television producers and audiences.

Therefore, the success of the corporate video commentary is directly related to the quality of the company. Corporate video narration belongs to the category of literature. Therefore, in order to write a good commentary on the corporate promotional video and make it distinctive, we should work hard from the following aspects.

1. The vividness of the commentary of the corporate promotional video. The main function of the narration in the corporate video is to serve the theme. The narration should be written as intimately and naturally as possible.

2. The vividness of the commentary of the corporate promotional video. The visual language used in the commentary of the corporate promotional video has a strong agitation and is the easiest to impress the audience.

3. The metaphorical rationality of the commentary. In the creation of the corporate promotional video commentary, the careful selection of aphorisms can not only add color to the whole film, but also profoundly prompt the ideological connotation of the corporate promotional film, so that the audience can benefit greatly.

(1) The creation of the company's promotional film copywriting should make full use of the creative method of combining rationality and emotion to drive the participation of the audience of the film and guide the audience to have a positive joint effect. In order to achieve this purpose, it is necessary to write the script vividly, vividly, emotionally, emotionally, preferably with real examples of enterprise development, and the struggle cases of outstanding employees of the enterprise, so that the promotional film has real appeal, and also hits the key to the success of the promotional film.

2) In the creation of the company's promotional film copywriting, it is necessary to use the idea of montage and use the lens to narrate. Words should be intuitive, visual, and simplified into visual images. From words on paper to narration on TV, this twist is more of a test of the director's skills.

3) In the creation of the script, it is necessary to first analyze and study the relevant materials of the corporate customer, clarify the positioning of the promotional video, and determine the theme of the promotional video. Under the command of the theme, the advertising image of the client company is conceived, and the presentation and tricks of the film are judged. This requires the establishment of a copywriting planning team, experienced copywriting team members, to grasp the information and situation of all aspects of the profession, company, product, and brand in the shortest possible time.

4) According to the sequence of the camera stage, use the lens language and text to depict the picture of each promotional video, taking into account the amount of time for each shot. Since corporate videos and TV commercials are calculated in seconds, the narrative of each picture must have a concept of time. Words don't need to be too much, they just have to convey richer content in a limited amount of time.

5) The corporate promotional film is based on the visual image, combined with audio-visual to disseminate the company's information content, so it is necessary to achieve the harmony between the sound and the picture in the writing of the corporate promotional film, that is, the sound and picture of the company's promotional film commentary and the company's promotional film picture, and can not deliberately exaggerate the factual basis of the enterprise in order to pile up gorgeous rhetoric.

6) Write a good corporate promotional video slogan, also known as advertising words or corporate slogans. The conception and design of this slogan will play a large role in the success or failure of a corporate promotional video.

There are three points in the summary of the whole culture of the production elements:

Focused. Convey the company's message to the audience in a focused manner.

It's fun. Fun doesn't have to be funny, it just keeps the audience coming back and going.

Ornamental. Ornamentality means that the picture of the promotional video should be exquisite, which is also the basis of shooting.

I feel that the most important thing is to have a focus, and fun is also indispensable, if it is too formal, no one will look at it, and the other is the core competitive advantage of your company. My company has made promotional videos in Prospective Film and Television before, and I don't know the specifics, but their people are very professional, and I didn't worry too much.

First, pay attention to the writing of commentary

The narration should be clean and neat, the language should be smooth and clear, the words and sentences should be short and concise, and the language should strive to be colloquial and visual.

Second, pay attention to the details of performance

The people and things recorded in the corporate propaganda film, only through the vivid character image, colorful pictures, vivid and touching life scenes can achieve the effect of expressing emotion and reasoning, details are the smallest units of people, events, social environment and natural scenery, typical details can win more with less, see big with small, play the role of the finishing touch, so as to leave a deep impression on the audience.

Third, pay attention to the performance background

Background, also known as the environment, is the basic component of the corporate propaganda film, and it is also the basis and basis for the occurrence, development and change of the characters, fates and events reflected in the feature film.

Fourth, pay attention to the concept

The idea of the corporate promotional video should be complete, novel, and scientific, which is the most basic requirement. Only when the corporate promotional film is well-conceived and well-made, can the corporate promotional video with good content and form be produced.

Content from user: VV.

The filmmaking process.

In the early stage, 1) the salesman of the business department receives the project (30% success rate), begins to collect and sort out the information of the intended customers, and writes the film number, such as [number-year-month-day-project name, gzks20170101 Guangzhou Kaisheng Film and Television ****];

2) The salesman is ready to meet the customer, communicate with the customer (depending on the situation, bring the person in charge of the technical department or the copywriter to participate in this appointment), must use a tablet or pen to fully understand and record the relevant information of the customer, ask the customer for the demand data of the relevant film, and take photos of the customer's environment as much as possible for the technical department to analyze;

3) Salesman and the person in charge of the technical department Copywriter organizes small meetings, ** film needs and production time, puts forward creativity, extracts planning ideas, and determines the direction of content;

4) The salesman communicates with the customer again, and will meet with the technical department to determine the planning ideas and directions, and determine the basic program outline;

5) After the customer implements the film project, the technical department (the business department can also participate) conducts internal discussion and brainstorming to determine the general creativity and ideas of the film (including the positioning, style, form of expression, performance content, effect and special effects, etc.) of the film and lists a brief text copy, 6) the customer confirms the brief copy, and the salesman formulates the appropriate "** table" according to the cost budget listed by the person in charge of the technical department, and conveys it to the customer; Wait for the customer to pay a certain deposit in advance, and then describe the script, storyboard, and illustration of the film in detail;

7) After the customer confirms the final copywriting and the first copy, the specific production contract will be signed to carry out the middle and post-production processes;

8) The technical department is responsible for confirming the signing of the contract, and formulating the appropriate "project schedule" to ensure the progress of the film; 14)

The production process of the promotional video of Quandao cultural enterprises is mainly as follows:

Pre-communication process:

Communicate product information with customers, improve strategy briefing, product, market, consumer, competitive product research, determine core demands, the first meeting of the creative department, the copywriting team, the art team interact with creativity, complete the creative concept draft, revise and improve the creative storyboard, budget and production schedule.

Mid-Shooting Schedule:

Signing, recommending, and determining the most suitable director, producer, and director form a creative team, and the director completes the storyboard script, plan PPM meeting, communicates with the customer, confirms the final production plan with the customer, completes the production notice, and completes the shooting.

Filming process:

Establish special workstations, initial cutting, customer review and final cutting, fine cutting, customer review and fine editing, three-dimensional and special effects, dubbing, recording, sound effects, correction, completion, and delivery.

The production process is divided into three stages:

1.Pre-planning process: customer data (market analysis) - proposals--- plans --- finalization--- product analysis--- company analysis--- competitor analysis--- market analysis--- promotion analysis.

2.Mid-term operation process: creativity (design) - choreography (chief planning) on-site shooting (lighting, props, art, makeup, costumes).

3.Post-production process: Collect raw data--- editing--- 3D production--- dubbing--- compositing--- review --- production.

Langshi Film and Television Company introduces you here.

Once you've decided on the format of the film, it's time to consider the production cycle and budget. The cycle is determined according to the actual use time, over the years, I have been in contact with many projects, and there has never been a customer's needs are consistent, so the corporate promotional videos are customized products. Since it is customized, it needs good communication, sincere communication.

Cycles and budgets are negotiable.

As for how to determine the producer? Look at fate, you can talk about it, and you can think it's reliable. But there are still some reference standards, such as the strength of the company, whether it has its own mature creative team, which is very important, don't look for an outsourcing company, not to mention, it is difficult for you to control the quality of the finished product.

There is no suspicion in employing people, and there is no need for suspicious people. Through the wisdom of the eyes of the selection of the best business, as soon as possible to finalize the details of the contract and make a schedule. After signing the contract, wait for the director team to give a specific implementation plan, and the two parties can cooperate highly according to the implementation plan.

Any character who appears in the film, whether it is an ordinary employee or a corporate leader, has only one identity, that is, an actor, obeys the director's arrangement, organizes the image in advance, tidies up the environment, is familiar with the lines, and so on. Of course, some image promotional films will use actors, and there are two benefits to using actors, one is to have a good image and enhance the brand and corporate temperament; Second, it will not affect the use of ** in the later stage because of the company's employees, especially after the management leaves and changes jobs.

To sum up, it is probably the whole process of creating a corporate promotional video, and some precautions are put forward based on years of creative experience, I hope it will be helpful to you.