What are the traffic entrances of Mini Programs?

At present, there are three traffic entrances for small programs,The import of information flow and the user's search brand port and the fixed entrance of the app,The blessing of its small program is still quite large,All the cooperation between likes and small programs is also inevitable,Now there are merchants who have likes,As long as the background submits an application,You can get 1 small program for free for a limited time。

2.Voice, scan evoke.

3.Baijia.

Baijia and the applet form a linkage and mutual diversion.

4.Push and other means of reflow.

In-app reminders and other means of reflow reach give the Mini Program a complete experience.

5.Feed stream recommendations.

Directly distribute content applets, enrich feed content types, and give priority to the distribution of the same content.

6.History.

Access history of the Mini Program.

7.Channel entry.

Such as the travel channel King Kong bit.

8.Advertising recommendations.

Direct traffic to the Mini Program through the ad space to increase the conversion of the advertisement.

9.Product Collection.

10.Personal Center.

Personal Center - Common services (such as Ctrip, Uxin, Suning, Illegal Inspection, etc.)11History revealed.

Personal Center - History revealed, boutique recommendation, recent use.

12.Home page drop-down.

Abstract:People who love the Internet will know more or less about the knowledge of small programs, in this era where traffic is king, how to get traffic to make the benefit of the store better? As the scope of use of Mini Programs becomes more and more extensive, many businesses will introduce traffic through Mini Programs.

Is there any way to do it? Mini Program drainage method.

1. Functional marketing.

This way is to make the Mini Program into an application instant software with practical value, users need to use the functions of the Mini Program, of course, they will also pay attention to your Mini Program, in this case, the traffic will naturally accumulate more and more.

2. Content marketing.

In fact, if you want to attract fans to drain the mu rent, in addition to taking practical ways, you can also achieve the purpose of attracting fans through content, no matter which direction your content is focused on, but as long as the information can attract people and the content is excellent, then it can also play a role in marketing drainage.

3. Multi-channel drainage.

For example, you can publish your own Mini Program link or introduction through other channels such as WeChat***, Kuaishou, Douyin, etc., or choose to insert a link to guide users to click, which can greatly increase the number of clicks and fans of the Mini Program, and can achieve the purpose of rapid drainage.

Everyone thinks that the Mini Program is a simple Mini Program, but it is not. The background of the Mini Program is, and according to the user's attributes and preferences, the relevant content of the Mini Program will be recommended first, so that the page of the Mini Program will be actively presented in front of the user, therefore, if the merchant user wants to develop his own store channels, the registration of the Mini Program is a very good way, because it can give priority to the display of our corporate information in the search interface, which is conducive to the promotion of the company's business and the promotion of the company's brand.

5. Offline promotion.

We can use a combination of online and offline methods to promote our Mini Program with Mini Program codes. For example, design brochures, posters, elevator advertisements, event sites, etc., you can add small programs to them***. For some offline stores such as catering, flowers, beauty, and fitness, this promotion method has obvious effects and fast conversion.

The Mini Program is an open product based on the search ecosystem, and there are four main traffic support entrances in search and APP: search entrance, information flow entrance, fixed entrance, and private domain operation entrance.

<>3. Fixed entrance: APP home page - pull down the second floor (including recent use, everyone is using), APP personal center - smart applet (note: as long as the user has opened or used the applet, it can be found at the fixed entrance).

4. Private domain operation entrance: push revisit entrance, service message revisit entrance.

1. Nearby applets.

Merchants can set up the scene display of the store Mini Program, so that users within a fixed range can see the merchant appear in the "Nearby Mini Program".

Mini Programs can be fuzzy or precise. 10 keywords can be added to the background of the Mini Program, and they can be modified three times a month, and developers can change the keywords according to the actual situation of the Mini Program. In the "Promotion" module in the background of the Mini Program, you can view the number of visits brought by custom keywords.

3. Social sharing.

When using a WeChat Mini Program, it can be shared with friends or shared to WeChat groups, so that other users can easily access and use WeChat Mini Programs; By sharing with each other, it becomes a good traffic entrance for WeChat Mini Programs.

4. Chat with objects at the top.

5. Add a desktop.

6. Mini program code recognition.

WeChat officially designed a unique round sun code for the applet, so when you see the sun code, you will see the WeChat applet, when the merchant is promoted, it can be used in advertising, stamps, ***, social groups, etc., as long as it is an available platform, you can promote the applet, attach the WeChat applet***, and add more traffic entrances.

7. Group applets.

You can share the Mini Program to the group, it will not be covered by the group chat, as long as you open the group Mini Program, you can see who shared what kind of Mini Program at what time.

9. Mini Program star.

Although the used Mini Programs will remain in the list, as you use more and more Mini Programs, the previous Mini Programs will rank lower and lower. Therefore, you can long press the Mini Program and click to add a star, and the Mini Program will rank high.

Today, after your user pays successfully in the Mini Program, they can choose to check the check box directly below the interface where the Mini Program payment is completed without returning to the WeChat search page, and quickly get information such as order information and after-sales service through ***.

Relying on these low-level entrances and expanding some of the ways to enter are ways to increase traffic.

Or some third-party app stores, such as knowing programs, instant applications, etc., will also provide you with the largest amount of some small programs to increase traffic. By the way, tools such as instant apps, which are also used for Mini Program development, will have support for Mini Programs made with their tools.

"New Connection", voice search, visual search and other AI searches, and the Bear's Paw dimension plays the role of efficient connection of content, brands and services, thereby strengthening personalized information flow products based on user portraits, demand scenarios and content understanding;

2.User sharing

This is the most active way to reach the Mini Program. The user searches for the applet of the browsing column or the discovery column to search, and the applet is displayed in the search list, and it is best to take a name that is easier to remember in this regard, so that the user can search and reach it next time.

According to the Mini Program that the user has opened, the Mini Program will be automatically recorded in the history list according to the browsing history. On July 13th, the Mini Program made another big move in the Mini Program, you can add the commonly used Mini Program to "My Mini Program", the traffic entrance is more convenient, and we can properly guide users to add it as My Mini Program.

5.Mini program*** scan the code6.Nearby applets

Summary

Phison Conversation: Share to the group Personal Mini Program card, chat Mini Program, etc.;

In addition to the above, there is also a Mini Program taskbar and "My Mini Program" to facilitate users to access commonly used Mini Programs faster.