How do Mini Programs attract customer traffic?

How should the mini program accurately drain traffic?

1. A good name comes with traffic.

You may know that there is keyword optimization in search, in fact, Mini Programs also support fuzzy search, and the name of the Mini Program can be up to 20 words long, so you can optimize the name of the Mini Program according to your search habits, and include words such as brand name, product or service, and industry as much as possible, any of which can bring considerable users to your Mini Program.

2. Use nearby mini programs without permission.

Each Mini Program can be bound to 10 locations, and users within a radius of 5 kilometers from each location can be covered through nearby Mini Programs, and by setting the Mini Program category and business description, when a user is looking for a Mini Program, it will enter, and the traffic attracted by this method is more accurate, and at the same time, it can also import online traffic for offline stores.

It is the main traffic entrance of the applet, in addition to binding***, menu jump and insert**, it also supports direct insertion of commodity cards into the related**, the more vertical the content of the article, the more effective the conversion can be formed, and as long as the user clicks on the applet, regardless of whether the transaction is completed or not, it will remain in the WeChat list, and the user can be recalled by means of instant discount through message push.

4. Let users help you drain traffic.

People die for money, and users are mobilized to voluntarily drain traffic for Mini Programs through "inducement", such as bargaining with friends, sharing coupons, multi-person grouping, and issuing commissions, which are all marketing models with excellent results. In addition, through community operation, users can also get amazing ** by sharing posters with mini program codes to the circle of friends to collect likes.

The largest search engine in China, some are responding to more than 6 billion search needs every day, and there are 15 billion information recommendation needs every day.

Abstract:People who love the Internet will know more or less about the knowledge of small programs, in this era where traffic is king, how to get traffic to make the benefit of the store better? As the scope of use of Mini Programs becomes more and more extensive, many businesses will introduce traffic through Mini Programs.

Is there any way to do it? Mini Program drainage method.

1. Functional marketing.

This way is to make the Mini Program into an application instant software with practical value, users need to use the functions of the Mini Program, of course, they will also pay attention to your Mini Program, in this case, the traffic will naturally accumulate more and more.

2. Content marketing.

In fact, if you want to attract fans to drain the mu rent, in addition to taking practical ways, you can also achieve the purpose of attracting fans through content, no matter which direction your content is focused on, but as long as the information can attract people and the content is excellent, then it can also play a role in marketing drainage.

3. Multi-channel drainage.

For example, you can publish your own Mini Program link or introduction through other channels such as WeChat***, Kuaishou, Douyin, etc., or choose to insert a link to guide users to click, which can greatly increase the number of clicks and fans of the Mini Program, and can achieve the purpose of rapid drainage.

Everyone thinks that the Mini Program is a simple Mini Program, but it is not. The background of the Mini Program is, and according to the user's attributes and preferences, the relevant content of the Mini Program will be recommended first, so that the page of the Mini Program will be actively presented in front of the user, therefore, if the merchant user wants to develop his own store channels, the registration of the Mini Program is a very good way, because it can give priority to the display of our corporate information in the search interface, which is conducive to the promotion of the company's business and the promotion of the company's brand.

5. Offline promotion.

We can use a combination of online and offline methods to promote our Mini Program with Mini Program codes. For example, design brochures, posters, elevator advertisements, event sites, etc., you can add small programs to them***. For some offline stores such as catering, flowers, beauty, and fitness, this promotion method has obvious effects and fast conversion.

New ways to play smart applets1Introduce new technologies. For example, by combining smart applets with AR technology, and putting applet codes on the distributed leaflets, users can scan out 3D floor plans, voice versions and other information through AR to avoid the problem that customers have to go to the site.

2.Carry out a combination of "official website + small ** sleepy congratulations", "smart applet + physical store" and so on. Before contacting the smart applet, many companies thought that the shouting hole was just a simple official website, but after access, they found that not only did they have intelligent voice, but also had a lot of consultation, inquiry, order methods, and a variety of interactive gameplay, which was closer to the customer's usage habits than the official website.

Therefore, many companies turn smart applets into "function upgrade" versions of the official website, and promote them in the way of "official website + small **", using search to bring large demand orders, while only increasing the workload of customer service in terms of operating costs. For some merchants with ** stores or JD stores, APPs and even physical stores, smart applets are a supplement to the existing matrix, which can combine different platforms and capabilities to solve product opportunities, thereby improving conversion rates. 3.

Smart applet + advertising. Many small and medium-sized enterprises have been advertising in the past, and they also believe that smart mini programs have a lot of room for growth, believing that they can not only accurately drain traffic, but also are now in the traffic dividend period, so they use the combination of "mini programs + advertising" to increase advertising investment. There may be more room for this gameplay in the open ecosystem, and the new open source alliance partners that continue to join will bring more diverse field Zheng Qi dry scenes, B-end customers, C-end users, and corresponding advertising gameplay.

4.New service types. People tend to overestimate what will change in the next one to two years, but underestimate what will change in the next 10 years.

Mini programs are one such thing. It allows Tencent to break free from the original product framework and stride towards the all-encompassing super entrance, behind the competition of mini programs, is a contest between different ecological group armies. At different stages of development of the Internet industry, the product carriers of developers and enterprises are constantly changing, from the official website to the self-leading number and then with the mini program, which tool is better to use and more efficient in terms of traffic acquisition efficiency and user data management, in order to become the mainstream of the product.

Abstract:Compared with the mode of single APP traffic entrance such as WeChat and Alipay, the smart applet can run seamlessly on multiple platforms, and it is not a one-way street but a real information avenue. A number of well-known enterprises have settled in the Mini Program platform, which fully demonstrates the attractiveness of the open ecosystem to enterprises and developers.

What are the traffic entrances of smart Mini Programs?

The external entrance of the app mainly includes the APP software and the partner APP of the cooperative Chang reform, such as its own APP sticker, cloud disk, map, and partner APP entrance such as 58.com, bilibili, etc., which are all the external entrances of smart applets.

Where is the entrance to the Mini Program?

Enter the app,Then enter the lower right corner of my back,Swipe down the page to see the commonly used car judgment applet,This is the applet you have used,What is displayed in it is what you have used,If you want to find the one you used before,It's here to go。

If you enter all my commonly used Mini Programs and don't find the Mini Program you want to use, then search for the name of the Mini Program you want to use in the search bar, and your search content will pop up, and you can click to enter this Mini Program at this time.

There are several ways for Mini Programs to get traffic:

Make your own micro-flyers.

The micro flyer under the Woran website platform is an interesting enterprise H5 micro advertising production product, simple and independent production of H5 scenes, massive templates and cool special effects, a variety of creative gameplay, one-click**, accurate communication, and rapid promotion and sales conversion.

Make your own game marketing.

The game marketing under the Woran website building platform is a professional game activity marketing product, which quickly creates interactive marketing games that meet its own characteristics, and realizes brand promotion and improves sales conversion in the way of soft brand implantation in interesting entertainment interactions.

2.Voice, scan evoke.

3.Baijia.

Baijia and the applet form a linkage and mutual diversion.

4.Push and other means of reflow.

In-app reminders and other means of reflow reach give the Mini Program a complete experience.

Traffic ingress of smart Mini Programs.

5.Feed stream recommendations.

Directly distribute content applets, enrich feed content types, and give priority to the distribution of the same content.

6.History.

Access history of the Mini Program.

7.Channel entry.

Such as the travel channel King Kong bit.

8.Advertising recommendations.

Direct traffic to the Mini Program through the ad space to increase the conversion of the advertisement.

Traffic ingress of smart Mini Programs.

9.Product Collection.

10.Personal Center.

Personal Center - Traffic entrance of smart mini programs for common services (such as Ctrip, Uxin, Suning, check violations, etc.).

11.History revealed.

Personal Center - History revealed, boutique recommendation, recent use.

12.Home page drop-down.

Developers should do two things: first, in terms of structure, the pages and modules of the smart applet should be clearly classified, and the corresponding links should also be clear to avoid redundancy. Second, in terms of content, we should focus on optimizing titles, abstracts, and keywords.

Specifically, the title of the smart applet page should provide a concise overview of the content of the page. For example, when the user searches for "what company is good for decoration", the title of the inner page of the Mini Program happens to include these words, which will be recommended to the user.

In terms of abstract, try to reflect the relevance of the description to the target keyword in the first 150 characters, and the core words in the target keyword must appear in the description completely, and it is better to appear multiple times, but not stacked; Keywords and some practice content will be recommended first.

In addition, developers should try to avoid the same summary on each page, so as to improve the chance of different interface recommendations and entering the smart Mini Program; In terms of keywords of the smart Mini Program, the developer should make it clear that the keywords represent the theme content of the smart Mini Program, whether it is the homepage, inner page or column page, the keywords generally represent the main body of the current page or column content, and the developer can set it according to the actual situation.

It is worth mentioning that due to the positive effect that the search entrance has brought to the smart Mini Program, some developers have begun to try to exploit loopholes in the name, submitting some title-style smart Mini Program titles such as "How much does it cost to register a company", "How to register a new company", "How to manage money" and so on. Developers are also reminded that such names cannot pass official review.

Finally, once again, developers should be reminded that generic aggregation cards and SEO are important ways to get search traffic. As long as developers take advantage of these two channels, it will not be difficult for them to double the number of users.