Is there a need for a shopping guide in a clothing store?

Of course, you need a shopping guide, and I have 3 shopping guides in my store. Just like our clothing industry, we often say, three points of goods, seven points of sale, more often rely on employees to sell, how the sales ability of employees may largely determine how the performance is, a store may be because the boss herself is strong enough to calm the field, but if you want to open a branch and want to do a chain? Can you make sure that each of your branches has a stable staffing and is doing business?

Let's take a look at the main work of the shopping guide: receiving, sorting, and loading; Collect money, find money, swipe cards; Packing, accepting returns and exchanges; cleaning; Clothing is not a product of uniform specifications, and the size placed outside is not complete, and someone needs to find the right size for you; Some garments require post-processing: for example, to negotiate the price; Well, how to work more, don't need a shopping guide, who will do it?

Even supermarkets need shopping guides, and bookstores need shopping guides. Therefore, shopping guides are indispensable.

However, brands with strong branding and product design will weaken the role of shopping guides.

Need, the fierce competition and the continuous replenishment of personnel, will cause pressure on the old employees, many times they will be satisfied with slack because the stability of the personnel is not as good as their own, which is a way to keep employees in a state of high efficiency.

Yes, you want to grow faster, learn from the business models and experiences of excellent peers, communicate and share with them, and want to avoid losses. If you are reluctant to invest in yourself, then you will definitely not be able to get a return on this benefit.

Look at what kind of business format and the company's positioning. Many companies are now transitioning to self-service. In fact, it is not only needed by clothing stores, but also in many places. Only in this way can you make your store as dry as possible.

Whether it is to open a store or a chain, you must first manage the personnel, regardless of whether the industry has a relatively large liquid food rate, as long as you want to develop better, the sales ability of employees is strong and stable, and the continuous flow of talents will not have a negative impact on the performance of the store because of the departure of some employees. Employees can continue to improve and never slack off, bringing long-term high benefits to the store's business. Excellent chain brands must attract a steady stream of talents with high salaries and prospects (salary + spiritual satisfaction + future income), and then use their own elimination mechanism to eliminate unqualified employees.

Clothing shopping guides often recruit people for the following reasons:

The first is the low cost of employment, a large number of recruitment, rapid elimination, and always find a few talents.

The second is that the success of the sales guide itself is a probability event, only the more effective sales actions are done, then the more customers may be in the final transaction, so the sales industry is to adopt crowd tactics.

The third is that the turnover of employees is too large, and the personnel are replenished.

Introduction:

Literally, a shopping guide is the process of guiding customers to make a purchase. Consumers often have a lot of questions when they enter the store, which hinders the realization of purchase behavior, and shopping guide is to relieve all kinds of doubts about consumers' psychology and help consumers realize their purchases.

The shopping guide is an important part of the whole sales work, and it is the process of realizing the exchange of goods and currency, and the shopping guide is the key person to achieve this key jump. Getting customers out of their pockets to buy the company's products is a difficult process, and the shopping guide must have good reasons for the customer to be willing to buy the product and make the customer feel that the product he is buying is worth the money.

To do this, it is necessary to explain the functions of the products sold in detail and patiently, and let the customer understand that this function is exactly what he needs. To do this, the shopping guide needs to use a lot of means and skills in the process.

It's not bad, it depends on the personal ability,To put it bluntly, front-line sales is to stand at the counter, with a fixed salary + commission, and you don't want to run around, and you don't want to contact customers (these all cost money), of course, the price of stability is the low income of Yuanli. If you're a newbie, then it's no surprise that your income in the first half of the year will be around thirteen or four! It will get higher and higher in the future.

The development of this industry is actually mainly about technology and understanding.

The formation of customer satisfaction is mainly affected by four aspects: customer expectation, customer perceived product value, customer perceived service value, and customer purchase cost.

Experience, experience, interpersonal oral transmission, seller commitment, competitor information, etc. constitute the customer's expectation, and the customer's perceived product value and service value are higher than the expected value, which will produce a satisfactory feeling and repeat purchase. It can be seen that under the condition that the value of the product cannot be changed, the service value embodied by the shopping guide is very important to the improvement of customer satisfaction.

Service quality mainly includes technical quality, that is, output quality (products, gifts), which is objective, and functional quality, that is, process quality (attitude, dress, words and deeds), which is subjective and is the embodiment of the personal quality of the shopping guide.

Customers' evaluation of service quality is based on five aspects: reliability, responsiveness, safety, empathy, and tangibility.

Within three days, the clothing shopping guide should learn to communicate with customers, the characteristics of clothing, a good service mentality, and collect customer opinions, which are specifically introduced as follows: 1. Communication skills with customers. Try to make your customers want to buy what you're recommending.

2. Try to understand as much as possible about the various advantages of the clothing you sell, when the customer lingers in front of a certain clothing, you should introduce all the advantages of the clothing in a timely manner, and create a kind of "opportunity can not be lost, time will not come again", do not buy now, this clothing is likely to be sold out tomorrow tomorrow. 3. Always maintain a good service mentality on the spot, create a comfortable shopping environment, actively promote to consumers, and help them correctly choose the goods that meet their needs. 4. Collect customers' opinions, suggestions and expectations on goods and stores, handle customer complaints in a timely and proper manner, and report to the supervisor.

Precautions: 1. Be confident when recommending, and when recommending clothing to customers, the salesperson himself must have confidence in order to make customers have a sense of trust in clothing. 2. Accurately state the advantages of various types of clothing.

When explaining and recommending clothing to customers, it is necessary to compare the differences between each type of clothing and accurately state the advantages of each type of clothing. 3. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the inside should be easy to understand. The most important features of clothing products should be stated first, and then layer by layer if there is time.

Extended information: The most important thing to do shopping guide is eloquence, there are many kinds of eloquence, if you don't understand what you sell, you can't express it correctly. During the three-day probationary period, the main points to learn are the following:

1) Communication skills with customers. Try to make your customers want to buy what you're recommending. (2) To understand as much as possible about the various advantages of the clothing you sell, when the customer lingers in front of a certain clothing, it is necessary to introduce all the advantages of the clothing in a timely manner, and create a kind of "opportunity can not be lost, time will not come again", do not buy now, this clothing is likely to be sold out tomorrow tomorrow.

If you sell very well during the three-day trial period, you will be retained by your boss after three days.

The threshold for shopping guides is not high, so there are not many conditions. If you want to do it well, focus on the following details:

1. When there are too many customers.

During the holidays, many supermarkets are full of customers, and the shopping guide is overwhelmed, so you can not only greet the customers in front of you, but also greet other customers at the same time, nod and smile and say "welcome".

2. Colleagues should cooperate closely.

It is very important to know how to act when shopping guides, so that customers can get a kind of psychological satisfaction. For example, when customers are hesitant, they should cooperate with each other to play a role in fueling the situation.

3. Treat tourists.

Many people go to the supermarket or store not to shop, just to shop or ask about something, the shopping guide can not let them feel left out, to achieve "everyone who comes is a guest, enter three relatives", to the same warm hospitality.

4. Treat customers who find faults.

In the process of shopping guide, sometimes I encounter some unreasonable customers. Don't argue with customers, still explain to customers patiently and enthusiastically, try to communicate, and remember that customers are always right. If you really can't handle it, report it to your superiors in time.

5. The product is out of stock.

Unfortunately, when the product that the customer wants happens to be out of stock, it is recommended that the customer switch to another alternative product and introduce the reasonable substitution between them.

A good shopping guide can enhance the image of the enterprise and retain a large number of loyal customers. Shopping guides should continue to learn and sum up experience in their work.