What are the display standards for clothing stores?

60-80 square meters, spring and summer stacked 2-3 pieces, generally 3 pieces, 4 pieces are hung, 2 pieces are displayed on the side, but do not repeat the display with the main hanging.

In autumn and winter, 2-3 pieces are stacked, generally 2 pieces, 3 pieces are hung in a unified manner, and 1 piece is displayed on the side of a SKU, but do not repeat the display with the main hanging.

80-120 square meters of spring and summer stacking 3-4 pieces, generally 4 pieces, 4 pieces are hung uniformly, 2 pieces are displayed on the side of a SKU, but do not repeat the display with the main hanging.

In autumn and winter, 3-4 pieces are stacked, generally 3 pieces, 4 pieces are hung in unison, and 2 pieces are displayed on the side of a SKU, but do not repeat the display with the main hanging.

In the case of more than 120 square meters of spring and summer stacked goods, it is unified into 4 pieces, and it must be more than 4 pieces, 4 pieces are displayed in a SKU, and 2 pieces are displayed in a SKU hanging on the side.

The above display SKU type: stacked 165-180 or 170-180 front hanging, 165-180 side hanging, 170-175

The number of pieces has little to do with your square, depending on the number of your poles and models, and your style... Whether it's a single piece out, a double piece, or a full code out.

I want to calculate how many items the store can hold.

1.First count how many poles the total length of the spacing you plan to display Spring, autumn, summer and winter spacing are not the same Look at your brand's standard is to calculate the total length of the pole divided by the spacing This is the capacity of the pole.

2.Count the number of clothes hanging in the store, how many clothes you hang in each of them, depending on your brand.

3.The number of models How many clothes does the model wear How many clothes each model wears You should be aware of it.

4.Stacking Some brands don't have stacking, but it's also based on your own brand.

In the end, you add up the above to the number of items displayed in the store.

The standard of the store display is to make sure that the clothes are neatly arranged so that people can see each garment.

Today Yi Qianxue will share with you the importance of the window:

The window of the store is always the first thing the customer sees. A good-looking window will attract customers to come closer and stop, and a beautiful window will attract customers to enter the store. The difference is to see if the details of the window are in place.

1. The models in the window should be unified in terms of material, color, and clothing style. Because the unsociable model will only cause a sense of abruptness of "standing out from the crowd", so that customers can't understand the theme of the store, which will affect the store;

2. The glass of the window should be clean. As the face of the store, cleanliness is often more important than good looks. Especially the shops on the street are easy to accumulate dust, so we should pay more attention to cleaning;

3. Props should be maintained and updated in a timely manner. Good props play the role of the finishing touch, and bad props are the failure. Therefore, for the damaged props in the window, it is necessary to update them in time;

Display is always inseparable from sales.

Putting the good ones (i.e., those that are basically accepted by the public) in a prominent position can help the store improve sales;

Replace clothes that sell well but don't do well with clever combinations, or hang them in a more obvious place to deplete inventory.

It must be remembered that the good seller must be hung in a position that customers can see at first glance, which can play a role in attracting customer flow;

Wear the most suitable clothes for this season's filial piety and ruin, so that customers will know that your ** is still very fashionable.

In addition, the display must be changed frequently according to the sales situation, so as to promote and sell. The combination of colors and styles is also very important. When making a display, we should consider many aspects and start from the hearts of customers.

The most basic color matching for display is the shade of shade.

Hanging clothes should have front and side, so that there is a main and secondary.

One side wall is best made of a color system, or made of contrasting colors, in short, it must look distinctive.

It's best to be consistent with the dark colors so that customers don't look too flowery in front of them.

That's all I can think of, and if you have any questions, you can email me. I used to be a resident displayer.

During the change of seasons, the price of newly launched products should be lowered as appropriate to attract the attention of consumers. Understand the overall supply and demand situation. Apparel sales often suffer from a major seasonal change or a change in climate and posture, resulting in an imbalance between supply and demand.

When there is an oversupply, the policy can only be sold at a general rate. When the demand is greater than the supply, the price can be moderately increased. Sustaining Survival Stores that use the price of sustaining survival as the price target are often faced with a large backlog of clothing, poor capital turnover, extremely dangerous competitive situation, and difficulties in changing consumer demand.

In this case, in order to avoid bankruptcy and bankruptcy, clothing stores often take the ability to quickly clear inventory, recover funds, and overcome financial difficulties as the pricing criterion, so as to protect the capital and even lose money to maintain business. ‍‍

Clothing can be divided into **clothing, medium** clothing, medium-priced clothing, low-priced clothing and low-cost clothing. Sort the goods in the store by **. Since each brand has its own certain ** range.

Customers who choose to enter your store can basically afford the brand's ** range. Because of this, it is rarely used in conventional stores. However, for the clearance discount, due to the increase in the sensitivity of customers to the first, the method of classification is used to achieve better results.

In addition, some clothing brands that operate at low prices can also classify goods according to ** because the target customers are more sensitive to **. According to the different fabrics used, clothing can be divided into the following categories: cotton clothing, woolen clothing, silk clothing, chemical fiber clothing, fur clothing, down clothing, leather clothing, woolen clothing and so on.

The difference in fabrics often directly affects the marketing factors such as clothing, grade, and consumer personalization. ‍‍

1. The following points should be paid attention to when stacking and displaying:

Emphasizing vision, in the grasp of color blocks, the principle should be from the outside to the inside, from light to dark, from warm to cold, from light to dark. Because it is the habit of people to observe things. In this way, consumers can also be interested in the product, and carry out shopping behavior from several links such as attention, attraction, observation and purchase.

The same season, the same type and the same series of products are displayed in the same area.

Stacking should be dismantled and packed, 4-6 pieces per stack are appropriate for thin packing, 3-4 pieces for thick packing, and the collar of the shirt can be staggered. The model and size of each stack of garments are from top to bottom, from small to large.

Design models as much as possible near the stacking area to show the representative styles in the stacking to attract attention and enhance the vision. And you can place posters and leaflets of corresponding clothing styles to display representative models in an all-round way.

Hanging: Generally, the clothes are hung on hangers in hangers, so as to fully display the characteristics of the goods, and it is easy to form a visual impact of color blocks and render the atmosphere, so that consumers can recognize and understand the goods with their eyes. However, in a limited number of stores, it is impossible to display too much in hanging, and it is generally hanging with stacking.

In this way, on the one hand, the space can be used reasonably, and on the other hand, the whole product display has a sense of hierarchy.

2: The following points should be paid attention to when hanging and displaying:

Each garment should be hung more than 2 pieces in a row at the same time, usually no more than 4 pieces, and the hanging should be kept neat and tidy without creases.

Use the same hanger for the same range of items.

The sequence of hanging numbers is: from front to back, from small to large; From left to right, from small to large.

The color of the hanging column display should be from the outside to the inside, from the front to the back, from light to dark, from light to dark. The side columns are from front to back, from outside to inside, from light to dark, from light to dark.