Principles for handling the introduction and concatenation of words in news programs

The lead refers to the beginning of the most important or wonderful news facts in the message, which is the basic way of the beginning of the news, and has the role of pointing out the core content of the news and arousing the attention and interest of the audience.

The content of the introduction in the news program should be substantial, concrete, and easy to hear. The basic requirements of its writing: speak with typical facts, rationally allocate materials, make the narrative complex and concise, and explain the background appropriately (at this time, it is necessary to master the appropriate 'degree', that is, strictly control the limits of facts that are conducive to the correct understanding of the audience, and remember to use background materials without moderation).

Concatenation is a tool for organizing the various parts and various audio-visual materials of a program into an organic whole. It is a means to enhance the integrity of news special programs.

Concatenation words should pay attention to the logic of the material, the relevance of the subject, the relevance of the columns, and the complementarity of the genre. It is all for multi-script combination programs, which is also the basic requirement for news special programs.

When writing concatenation words for news special programs, attention should be paid to: correct the understanding of concatenation, clarify its content orientation, and grasp the basic requirements of writing.

Boy, how many classes do you work in advertising?

This is very demanding for writing, first of all, you have to write a good news release, or find someone to write it, and then publish it on the major ** There are two main ways;

One is through **, and the other is through self-** account;

It should be noted that some content needs to be reviewed, and it cannot be sent if it is not approved.

Anyway, these are very troublesome, it is better to find a pusher to take full responsibility.

If it helps you, remember to adopt it later.

1. The content should be new.

2. Report quickly.

3. The content should be simple.

1. The specific content steps are as follows:

1. The content should be new.

News is new, and it is cognitive, enlightening and instructive. Only when the news is new can it attract the attention of readers and get a sneak peek. New, not only to report new people, new events, and new experiences to readers, but also to choose things that are meaningful, valuable, enlightening, and instructive.

2. Report quickly.

Fast is the value of news, and slow news reporting will reduce the value of news, and "news" will become "old news". When news is time-sensitive, it means that the speed should be fast, the content should be new, and new people, new things, new situations, and new problems should be keenly discovered, understood as soon as possible, and reflected quickly and in a timely manner.

3. The content should be simple.

Brevity is the main mark that distinguishes a message from other genres. The so-called brevity is "three words and two words, remember the facts, a few strokes, show the spirit, summarize but not be abstract, brief and not fall into omissions", the pen should be concise and neat, and the content should be concentrated and concise.

2. When writing, we should pay attention to:

1. The title should be bright. Headlines are the eyes of the news. As the saying goes, "read a book, read a book, read a newspaper, read a question", which means:

A book can be summarized from its table of contents, and the main meaning of a news item can be seen from the title. Therefore, the headline should reflect the content of the news very accurately, concisely, intimately, accurately, and attractively.

4. The background should be revealed. The background is complemented and foiled by the news. It serves to further enhance the meaning and value of the event.

When writing a news report, it is necessary to plan the layout of the article, so that the structure is rigorous, the organization is clear, and the hierarchy is clear. Because the news is "made by chance, it is light and flavorful". It emphasizes a certain amount of literary brilliance, and it also needs to draw nourishment from the language of the masses.

This requires us to do the following: the narrative highlights the dynamic, the depiction is full of beauty, and the rhetoric emphasizes the sense of reality.

To write an article, we must first determine a central idea, select and arrange materials around the central idea, and after having materials, how to arrange them closely related to the center? We can use the knowledge of the language we have learned to arrange the order of the material and consider the structure of the text.

The content should be true, the report should be new, and the language should be concise.