-
Anonymous users2024-02-09Apply! What are you looking for?
-
Anonymous users2024-02-08Marketing brand planning refers to the analysis and research of corporate brands, and the formulation of corresponding brand strategies and marketing plans to promote brands, improve corporate visibility and reputation, expand market share and enhance corporate competitiveness. The specific marketing brand planning process is as follows:
1.Brand positioning: Clarify the target audience, target market and brand characteristics of the brand, and determine the positioning and differentiation advantages of the brand.
2.Competitive analysis: Analyze the market environment in which the enterprise is located and the brand strategy of competitors, and formulate corresponding brand differentiation and competitive strategies.
3.Target audience: Analyze the audience's needs, preferences and habits, and formulate corresponding brand strategies and marketing plans.
4.Brand shape and image design: design the brand image of the enterprise, including corporate logo, brand color, brand font and brand slogan, etc., to establish the brand visual image of the enterprise.
5.Brand communication: develop brand communication strategies, including advertising, public relations, network marketing and other aspects, through a variety of channels and ways to publicize and promote the corporate brand.
6.Brand maintenance: Establish a brand maintenance system, including brand standards, brand management and brand protection, etc., to ensure the stability and promotion of brand image and value.
Marketing brand planning needs to fully consider the actual situation and market environment of the enterprise, fully understand the needs and behavioral habits of the target audience, formulate corresponding marketing strategies and marketing plans, and continuously test and optimize to improve the brand's visibility, reputation and market competitiveness.
-
Anonymous users2024-02-07Longxin brand planning agency is composed of Shanghai Longxin Growth Enterprise Brand Research Center and Shanghai Longxin Culture Communication Co., Ltd., which is a cutting-edge innovative and practical brand planning agency, focusing on the brand communication of China's growing enterprises, and preparing for it with creative performance and abundant resources.
Longxin has a professional planning team.
Provide brand planning, marketing, public relations planning and other services for aspiring growing enterprises.
The core of our business is brand integrated communication, making full use of a variety of first-class, multi-means, multi-level creativity to tailor cost-effective brand communication strategies for customers. At the same time, Longxin also provides customers with one-stop brand communication solutions such as catalogue and brand positioning, brand diagnosis, brand design (print, film and television), public relations planning, and marketing planning.
-
Anonymous users2024-02-06Brand planning companies are mainly divided into the following categories, one is advertising film shooting, such as Ye Maozhong's marketing planning agency, which is quite famous in the industry. The second is a design company, also known as a planning company, which is mainly a good travel company, including some applications, product packaging, etc., such as Zhengbang, which is still good, but the relative price is higher. The third is to do the overall marketing planning to dismantle the lead, from internal and external market research to integrated marketing planning programs, such as Tianchuang marketing planning company, has been in the planning industry for more than 10 years, the reputation is still very good.
Fourth, they do training, although they will also have some planning plans, but basically there is no operational significance of too bad searches, such as gathering. Fifth, they do event planning, most of which are evolved from wedding companies.
As for how to choose a planning company, it is actually very simple, as long as you can have more than 10 years of experience in the industry, it is no problem, otherwise it is impossible to stand in this industry for so long, and the company that has just been established for two or three years will only practice you.
In the end, it is still subject to your personal needs, and I hope mine is helpful to you.
The first is to pay attention to brand positioning.
Marketing efforts have become complex, because consumers know more information than before and can easily choose among relatively similar products, at this time the value of the product is defined by the consumer, how to distinguish similar products? How to stand out? The innovation of product functions is part of it, and the more realistic way is to shape the differentiation of the brand through marketing, such as the mobile phone 800 yuan mobile phone and the 1800 yuan mobile phone, there is basically no difference in function, hardware, and configuration, but we prefer to believe that the big brand is expensive, rather than the small brand is cheap, which is the advantage brought by the brand's premium ability.
PR Resource Network is proud to answer your questions: >>>More
1. Have industry experience.
2. Understand the scale of the company. >>>More
Dear, hello, I am glad to answer for you, the goal of the brand image communication strategy can be set from the perspective of which to write is the goal of brand image communication has two points: 1One of the purposes of brand communication is to let the relevant information of the brand enter the psychology of the market, so that they can recognize the brand in their hearts. >>>More