How to do brand PR planning What is the specific work of brand PR

PR Resource Network is proud to answer your questions:

1. Write and publish all kinds of press releases for Party A.

2. Plan and hold corporate activities for Party A.

Such as press conferences, annual meetings, customer appreciation meetings, product launches, industry seminars, noisy evening parties, roadshows, offline activities, online activities, dealer meetings, etc.

3. Provide strategic consulting for Jiashengqiao Yufang.

Investigation and analysis of factors such as market environment, competitors, main audiences, brand products, etc., to form brand positioning, creativity, and marketing strategies.

4. Provide Party A with first-class operation content operation services.

5. Provide public opinion supervision services for Party A.

6. Deal with the crisis for Party A.

7. Help Party A manage the best relationship.

2. Explanation of public relations as a behavior: public relations is the science and art of social organizations to survive and develop, through communication and communication, shape the image, balance interests, coordinate relationships, optimize the social psychological environment, and influence the public.

3. The specific work content of public relations: The public relations that many people understand is always regarded as accompanying drinking, eating, going through the back door, and pulling the excitement or relationship. In fact, in a broad sense, the work content of public relations should be determined from the definition of public relations behavior, shaping the image, balancing interests, coordinating relationships, and influencing the public.

From this definition, advertising personnel, negotiators, and image spokespersons are broadly expanded into the profession of public relations.

For example, there was once a very famous American pharmaceutical company produced aspirin in the clinical use of aspirin, which led to the death of the patient, this matter was reported after the company's market share plummeted, so the company immediately carried out a long and vigorous public relations action, 1, first of all, they asked the authority to conduct a comprehensive investigation of the medical incident, to produce an accident report, and finally concluded that the accident was caused by the doctor's irregular dosage. They immediately issued announcements through various print, radio, and television**, published accident reports, and clarified the entire accident. 2. Publicize the far-reaching and representative drugs that the company has produced.

3. Reduce the ** of all the company's drugs. After a period of hard work, the company's brand trust in consumers rose to the level of accident money, and a public relations crisis was eliminated. This series of activities can be collectively referred to as PR activities.

Now you know what public relations is, to put it simply, public relations is to maintain the brand and maintain trust.

Public relations planning is the process of "public relations planning", which is the process of public relations personnel according to the current situation and target requirements of the organization's image, analyzing the existing conditions, planning and designing public relations strategies, special activities and the best action plan for specific public relations activities. The goal of public relations planning refers to the organization through public relations planning and implementation to achieve the ideal image state and standards.

Procedure. 1. Analyze the current situation of public relations.

2. Determine public relations goals.

3. Select and analyze the target public.

4. Formulate a public relations action plan.

5. Prepare a public relations budget.

Case: Brandy entered the American market, it is a very successful case, although the history is very long, the case of the 50s, but it still looks as mellow and flavorful as brandy, and many people still look very infectious, this is the social role of large-scale events.

PR Resource Network is proud to answer your questions:

1.SEO optimization

SEO refers to the use of search engine rules to improve the organic ranking of ** in search engines, so as to get more free traffic. SEO optimization is more accurate and low-cost, but the disadvantage is that the timeliness is slow, and it requires certain optimization skills or a certain amount of investment.

2. sem

SEM search engine marketing, i.e. PPC, is a paid form of promotion. In the search results of other search engines, we will find that some information is marked with the word "advertisement" at the end, which is the information that the customer is waiting for the platform to open an account. This method has a low technical threshold, can achieve fast ranking and a very good hidden effect, and the disadvantage is that it requires a lot of investment!

3.B2B promotion

For example, Alibaba, HC, Global Machinery Network, etc., we only need to register a member on each B2B platform to release product information, the advantage is that there are many B2B platforms, good weight, and good release effect.

4.Blogs do ant and microblog promotion

5.Social media promotion

6.Self-promotion

7.Q&A promotion

8.Community outreach

For example, Tieba, Tianya Forum, Cat Flutter and so on. This kind of promotion method has a low cost, but it is easy to be deleted by the system, and now the forums have the function of automatically identifying ads, and these platforms need to work the article, and they must be soft enough to ensure survival.

9.Advertorial promotion

This is basically a must-do project for enterprises, mainly to pass on the company's advertorials and business information through the company, with the advantages of high authority, low cost, high quality, long survival time, and good collection. The disadvantage is that you can't interact with readers in real time, and it's hard to monitor conversionsControl. Stove Hu Qi

Including Youku, iQiyi, Tencent, Tudou and other long-term promotion methods and Douyin, Kuaishou and other short-term promotion methods, flexible and convenient, easy to accumulate customers on it, but not easy to attract fans, you need to have a certain amount of creativity and ability.

The essence of brand PR is to enhance brand awareness and reputation. However, in this chaotic market, the development of information has led to a lot of negative Huai Lu Cun or in, and the prevention of negative elimination is also a public relations must be dealt with, that is, crisis public relations. Since it is public relations, of course, it should also include publicity, and all aspects of publicity can achieve the promotion of brand influence and the formation of a positive brand image.

Of course, in the process of publicity, the coverage should be wide, and the new ** and the bibi Wutong** should be grasped with both hands, and both hands should be hard.