What are the ways to learn from brand event operation to marketing planning?

Marketing efforts have become complex, because consumers know more information than before and can easily choose among relatively similar products, at this time the value of the product is defined by the consumer, how to distinguish similar products? How to stand out? The innovation of product functions is part of it, and the more realistic way is to shape the differentiation of the brand through marketing, such as the mobile phone 800 yuan mobile phone and the 1800 yuan mobile phone, there is basically no difference in function, hardware, and configuration, but we prefer to believe that the big brand is expensive, rather than the small brand is cheap, which is the advantage brought by the brand's premium ability.

In-depth understanding of the skills required for the position, through the Internet or to the city library to borrow post-related books to learn theoretical knowledge, participate in practice, experience is accumulated, humbly learn from the leadership of the master, the most important thing is that they love the post, and work hard.

Through continuous communication, failure, failure, and deal, after experiencing such a process, you will accumulate some of your own sales methods and sales skills, including which aspects of yourself are more acceptable to customers, etc. You can establish your own sales model and system. Slowly, you will grow from a new sales person to an outstanding sales planner.

If you really want to change this aspect, I think you'd better make a learning plan, for example, you can learn tutorials in this area to improve your professional knowledge in this area.

On the basis of a customer base, it is inseparable from two words, diligence. Constantly visit customers to understand customer intentions, collect customer information, and judge customer transaction intentions through interaction with customers. Continuously strengthen the customer's impression of the company and products.

There is a saying in the marketing industry, "making products is a penny to earn, and making a brand is a dime to earn", for the interpretation of brand value, Coca-Cola has a very famous saying "Even if Coca-Cola loses all its factories overnight, as long as the Coca-Cola brand is still there, we can continue to provide Coca-Cola to the world the next day"!

Brand activities and marketing planning, these two positions are actually similar. In fact, they are all doing brand activities and marketing planning. The position of brand activity focuses on the cultivation of the brand, and the position of marketing planning focuses on sales planning, sales channels and sales skills.

Find your own customer base, narrow your customer base according to the company's product positioning, or look for customer groups that are likely to close according to the customer base provided by the company.

The brand is attached to the product, but from the current actual situation, the product should be affiliated with the brand, any product has a day of upgrading, or even backward elimination, but the brand will not, so today's marketing work is more in the search for how to shape a brand, rather than selling a concrete product!

Sales is divided into many latitudes, ** sales, store sales, key customer sales, etc., the focus of the required ability is completely different, although the threshold of high-end sales posts is particularly high, but the basic sales ability is also particularly important.

You can go to the Internet to find some large companies' marketing campaign plans for reference and learning, and watch more similar cases to learn from.

I don't think it's just a matter of talking about it, it's important to talk to real marketing experts, for example, to be a reporter for a marketing magazine, to interview 100 marketing experts, and to summarize their experiences.

That's definitely very helpful to yourself, isn't your ability in practice? You should be happy.