What is the difference between a mother and baby life hall and a mother and baby store?

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The Maternal and Child Life Museum sells maternal and infant products.

As the name suggests, the store integrates the characteristics of specialty stores and special stores, and is a mother and child franchise store with high-end experiential consumption. Due to the high initial investment cost, the store generally has a large scale and a complete range of maternal and child products. On the basis of combining large-scale supermarkets for mothers and infants, the three words "life hall" are highlighted.

The baby swimming pool, baby paradise and other value-added projects in the store are readily available, and the business level and professionalism of the shopping guide in the store are also relatively high. The core marketing direction of such a mother and child franchise store is to give consumers a one-stop experience of the flagship mother and child franchise chain store.

If you want to open a mother and baby products store, but you don't know how to run it, then, let Jishuer Xiaoji tell you several ways to operate a mother and baby products store. We want to give your store a precise positioning, and your store method is a maternal and infant products store, a maternal and infant products shopping mall, a maternal and infant products store or a maternal and infant products experience center. So, what's the difference between them?

Maternal and infant products store, the name is very wide, it can be said to be a general term in the field of maternal and infant products stores. Generally, we can call a store with 40-120 square meters and a store that will provide goods in terms of performance as a mother and baby products store.

The maternal and infant products shopping mall has more total area than the maternal and infant products store, and the products and goods are also very complete. These business methods are all about providing products and goods, and do not have the function of experiencing services. In terms of the processing method of storage shelves, you can directly find the shelf factory to introduce the style in detail for you to choose, which is convenient and cost-effective.

And then there's the maternity and baby store, to put it bluntly. Maternity and baby products stores, such stores will have a certain area planning, and there will be a customer experience area, so that customers can experience the value of the product in person to achieve the purpose of market sales.

At the end is the maternal and infant products experience center, this kind of store also has a feeling effect, the difference is that the feeling of the group and project methods will be more diverse, and at the same time, with the knowledge output of mother and child, etc., the scene will be relatively large. If it is the latter two store methods, it is necessary to find a professional design department to actually operate the design plan, and then the design plan will give the storage shelf style and its specifications, and then produce and manufacture it in the shelf factory.

Okay, is the difference between maternal and infant products stores, maternal and infant products stores, maternity and infant products stores and their maternal and infant products experience centers clear?

In the end, joining the maternal and child products brand chain stores are a good choice, and the guarantee of famous brands will make customers more assured. Generally speaking, the most important thing for the success of a maternal and child products store is health and safety, as well as its quality assurance.

First of all, the scale is not the same between the four of them. The size of the mother and baby store is the smallest, and the number and range of some products sold are also relatively narrow.

Mother and baby store, this name has a wide range, and it can be regarded as a general term for the mother and baby store industry. Generally, we call a store that is 40-120 square meters and only provides products in function as a mother and baby store. The mother and baby supermarket is larger than the mother and baby store, and the products and goods are relatively complete.

Both of these forms of operation only provide goods and do not have the function of experiencing services. In the processing of shelves, you can directly find the shelf factory to introduce the style for you to choose, which is convenient and affordable. Maternal and infant experience store, this kind of store also has experience functions, the difference is that the experience of the crowd and project forms will be more diverse, and at the same time contain the knowledge output of pregnancy and infants, etc., the scene will be larger.

As they become parents, they pay more attention to the quality of life and pay more attention to the quality of life of their children. Open one nowMother and Child Life HallIt has a very broad market prospect. So for entrepreneurs who choose to open a mother and baby store, what kind of mother and baby store format do they need to choose to operate?

Maternal and infant life hall is a popular way to start a business in the current market, which model of maternal and infant store is more suitable for first-time entrepreneurs to operate?

There are four main types of maternal and infant life halls:

The first is the maternal and infant chain store: if you have no experience in the maternal and infant industry, do not understand anything or understand a little but do not understand very well, then it is best to choose to join. A good maternal and infant franchise store brand helps to eliminate consumers' strangeness to the newly opened maternal and infant store, and in this era of rampant brands, the power of the brand can not be underestimated, and a well-known maternal and infant products franchise store brand can easily get people's support and recognition.

Secondly, the choice of maternal and infant franchise stores, the risk that entrepreneurs need to bear is much lower, after all, franchise brand entrepreneurs do not have to worry about their products being unpopular. Because since it is a brand, it already has a large number of adherents, and the brand can also provide exchange services, which greatly reduces the risk of inventory.

Disadvantages: Maternal and infant store franchise market brands emerge one after another, which requires you to keep your eyes open and compare, and choose those really powerful maternal and infant stores to join the brand cooperation.

At the same time, some people will worry that the franchise fee of well-known brands will be too high, which will increase the cost of opening a mother and baby store. In fact, many excellent maternal and infant franchise store brands have launched some preferential policies such as free franchise fee, free management fee, free brand use fee, etc., which requires you to carefully collect the information and analysis of various well-known maternal and infant franchise store brands, and make a choice according to your actual situation.

The second type is the theme store: the marketing and expansion of the store around a certain project or theme.

For example, 0-3 years old baby theme stores, such as maternity theme stores, are characterized by relatively systematic products.

The business style is more flexible, if you go to the maternal and infant products wholesale market to get the goods, Hui Noise Entrepreneurs in order to meet their own low cost of goods, flexible business style at the same time, but also need to face the product can not keep up with the market trend, poor quality and a large number of inventory before the inventory and other problems. You have to explore by yourself everywhere, and you need to find a lot of product channels by yourself, which is more difficult.

The third is the storefronts and counters of mid-to-high-end shopping malls: mainly for mid-to-high-end customers, the investment threshold is very high, and entrepreneurs are required to have sufficient start-up capital. Not only that, but it also needs to have the network resources of high-end shopping malls, which is not suitable for first-time entrepreneurs.

The fourth type is specialty stores: stores that mainly sell a certain brand of pregnancy and baby products, and the investment threshold is usually not very high. However, this format will encounter problems when the market for infant products is not very mature.

Consumers' brand loyalty to maternal and infant products is usually very low, and a single baby care brand cannot maintain the normal development of stores. Therefore, it is not recommended for first-time entrepreneurs to set up specialty stores.

Summary. Hello, the project overview of the maternal and infant life hall is a must-have project in the maternal and infant life hall, milk powder, diapers and other products. Milk powder is indispensable for the baby's growth, and the demand is also very large, and the mothers are more refined in the selection of milk powder, hoping to give the baby healthy supplies.

Hello, the project overview of the maternal and infant life hall is a must-have project in the maternal and infant life hall, milk powder, diapers and other products. Milk powder is indispensable for the baby's growth, and the demand for blind spine is also very large, and the selection of milk powder is also more fine, hoping to give the baby healthy supplies.

This seems to have some baby food and other maternal and infant oak products outside the spine, and many kinds of preparation can reach tens of thousands, taking the love of maternal and infant life hall as an example, bringing together domestic and foreign brands, and the product types reach tens of thousands, to a large extent to meet the shopping needs of maternal and infant consumers.

Preparation for the opening of the Maternal and Child Life Museum:

First, the first is the location of the store, for some prosperous areas with large passenger flow, but the rent is high, the rent is low in the place where the passenger flow is small and can not bring much business, and it may be difficult to improve the positioning near the living area. However, compared with some towns and counties, the rent is relatively low, and the first is more intensive, and now there are basically two children, and the living conditions are rising, so that the demand for maternal and infant products is increasing, so the market prospect of maternal and infant stores in the township market is very good. Choose the address of your storefront based on your environment.

Second, there must be capital investment.

If you have sufficient funds, you can open a physical store, and one of the advantages of a physical store is that the effect is fast, and the customer sees that the real product is there, and needs financial support when making purchases. Therefore, while opening a mother and baby store, there must be sufficient financial support.

3. Select the source of goods

This is the key to profits, only if there are fewer intermediate links, the profit margin will be large, and the other one should consider the risk sharing of purchases. According to the analysis of the current market environment, the best way to choose the purchase channel is to choose the purchase channel, according to the current environment, the best choice is the product brand, directly contact the manufacturer, or contact the general manager of your region, so that the purchase channel is also very high. On the other hand, the way to share the risk of purchase is to add door chain companies, now there are many baby products chain companies, chain plus alliance merchants to Canadian alliance customers have a lot of solutions and are also very flexible, such as unsalable goods can be exchanged and so on.

Fourth, where do the profits come from:

The key to profit lies in how to do a good job in the sales of milk powder, as well as the purchase of milk powder, milk powder can make you improve your profits, and the other way is to make small profits but quick turnover, speed up cash flow, increase sales, profits will naturally increase, many businesses are based on this principle.

Therefore, this point lies in the choice of baby milk powder, and choose the milk powder that mothers like, as well as the milk powder of the best products, so that there is a fundamental guarantee for the mother and baby store and the real profit.

Join Royal Beibei China's loudest brand-name maternal and infant products franchise chain store Royal Beibei is the largest in China, the most brands, the most complete and complete maternal and infant products, the best service, the only one in the contract to guarantee the lowest level, and can return the franchise fee. It is the only maternal and infant products franchise company in the country that provides regional managers to conduct market research, store audit, on-site guidance and shopping guide training.

It is the maternity and baby products company with the most franchised stores in the country so far.

It can provide almost all brands of maternal and baby products on the market for you to make! Such as Pigeon, Aideli, Dr. Brown, etc., rather than just a few brands (such as brands that customers have not heard of on their own OEM production, these brands are definitely not easy to sell).

It is shipped directly from the franchisee's region, not from the headquarters! If the shipment is direct from the head office. First, it leads to the arrival time of more than half a month and misses the sales season.

Second, because of the long distance, there is no way to exchange goods. Third, the freight is as much as several hundred yuan. And not about 10 quick money.

Fourth, is it convenient to replenish a little bit of goods? Otherwise, the money earned is not enough for the cost of freight!

The contract guarantees a minimum of all product brands supplied**! **If it's not the lowest, there's certainly no advantage to doing it. (If the goods are shipped from the headquarters, the minimum is certainly not guaranteed, the cost of transportation to the headquarters, the cost of the warehouse, and the cost of delivery to the store, can the minimum be guaranteed?)

Definitely impossible)

More than 95% of the country's Royal Bakery stores sell well, and many of them have branches.

Lonely Xiao Zhu.