What do you study in marketing?

Updated on educate 2024-05-03
10 answers
  1. Anonymous users2024-02-08

    Marketing, Consumer Behavior, Management, Economics, Accounting, International Marketing, Service Marketing, Internet Marketing, Public Relations, Business English, Corporate Culture Management, Economic Writing, Customer Relationship Management, Sales Management, etc.

  2. Anonymous users2024-02-07

    The main thing is to improve your research ability, understanding of market information, and the ability to adapt to the environment, and your eloquence is also very important, good luck!

  3. Anonymous users2024-02-06

    It seems to be selling something.

  4. Anonymous users2024-02-05

    Marketing majors: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Operations Research, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, etc.

    Jobs. 1. Market: market researchers, business data analysts, advertising designers (including graphic designers and advertising editing and production personnel), business modeling personnel (including commercial site selection personnel, feasibility analysis and analysis of enterprise expansion investment projects), commercial big data researchers, user portrait producers;

    2. Business: accounting (need to obtain the corresponding qualification certificate), legal affairs (need to obtain the corresponding qualification certificate), corporate consultant (the problem encountered by the enterprise in the operation can ask the marketing personnel how to solve, such as the problem of employee mobility), human resources specialist, customer relationship management specialist, business development specialist, etc.

  5. Anonymous users2024-02-04

    The marketing major mainly focuses on market analysis and research, marketing planning and promotion, sales management and customer relations.

    1. Market analysis and research.

    Marketing students need to learn the skills of market analysis and research. They will learn how to conduct market research, including qualitative and quantitative research methods, to understand consumer needs, market trends, and competitor situations. Through market analysis, they can identify potential market opportunities and risks, and based on these analysis results, they can develop market strategies and promotion strategies.

    2. Market planning and promotion.

    Marketing students also need to learn about marketing planning and promotion. They will learn how to develop marketing strategies, including target market selection, product positioning, pricing strategies, channel selection and sales promotion. They also need to learn how to do branding, advertising, and marketing to capture consumers' attention and drive purchases.

    3. Sales management and customer relations.

    Marketing students also need to learn sales management and customer relationship skills. They will learn how to manage sales performance, including sales target setting, sales team building, and sales performance evaluation. They also need to learn how to build and maintain good customer relationships, including customer communication, complaint handling, and customer satisfaction management.

    Career Prospects for Marketing Majors:

    1. Marketing job requirements.

    As one of the key departments of enterprise development, marketing has a wide range of needs in various industries. Marketing graduates can be employed in various industries such as advertising agencies, ** companies, market research agencies, brand management companies, and international ** enterprises. With the rapid development of digitalization and Internet technology, marketing has gradually transformed to online promotion and digital marketing.

    2. Market analysis and planning positions.

    Graduates of the Marketing major are equipped with professional knowledge and skills in market analysis and planning, and are able to conduct market research, competitive analysis and market planning, and formulate marketing and brand strategies. They can work in the marketing department of the enterprise, market research institutes, consulting firms, etc., and are responsible for the development of market strategy planning and promotion strategies.

    3. Sales and customer relationship management positions.

    Marketing graduates have professional knowledge and skills in sales and customer relationship management, and are able to conduct sales management, customer relationship building, and maintenance. They can work in sales operations and account management in positions such as sales, customer service, customer relationship management team, etc.

  6. Anonymous users2024-02-03

    Marketing students mainly learn the basic theories and basic knowledge of marketing and business administration, receive basic training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems. Career direction of marketing major: Marketing graduates can be engaged in market research, marketing planning, advertising planning, market development, marketing management, sales services and teaching and scientific research.

    The positions of marketing majors are as follows:

    1. Salesman or supervisor position in the sales department of the enterprise;

    2. Positions such as first-class staff and salesman in retail enterprises or wholesale enterprises;

    3. Market research, information statistics, after-sales service and other positions in the marketing department of the enterprise.

    4. Marketing planning and marketing personnel of the enterprise;

    5. All kinds of consulting companies. Related positions.

    Employment prospects of marketing majors: marketing major is a more practical type of economic management major, in today's gradual improvement of the market economy, for enterprises and companies as independent economic entities, if there are no professional marketing talents, scientific and modern marketing means"Do business", certainly not being able to survive in a competitive market. Marketers are indispensable talents for every business, especially large enterprises.

  7. Anonymous users2024-02-02

    Marketing majors: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Operations Research, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, etc.

    Jobs. 1. Market: market researchers, business data analysts, advertising designers (including graphic designers and advertising editing and production personnel), business modeling personnel (including commercial site selection personnel, feasibility analysis and analysis of enterprise expansion investment projects), commercial big data researchers, user portrait producers;

    2. Business: accounting (need to obtain the corresponding qualification certificate), legal affairs (need to obtain the corresponding qualification certificate), corporate consultant (the problem encountered by the enterprise in the operation can ask the marketing personnel how to solve, such as the problem of employee mobility), human resources specialist, customer relationship management specialist, business development specialist, etc.

  8. Anonymous users2024-02-01

    The marketing major mainly studies microeconomics, macroeconomics, management, management information systems, statistics, accounting, financial management, marketing, economic law, consumer behavior, international marketing, market research and so on.

  9. Anonymous users2024-01-31

    Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Operations Research, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, Commercial Banking Practice, Human Resource Management, Market Research and Marketing, Distribution Channel Management, Bank Marketing, Service Marketing, Customer Relationship Management, Pricing Management, Modern Marketing Technology, Marketing Innovation, Advertising Theory and Practice, Finance & Taxation, Public Relations, Advertising & Communication, Management, Business Etiquette & Business Negotiation, etc.

    Students in this major mainly learn the basic theories and basic knowledge of marketing and business administration, receive basic training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.

    Graduates are expected to acquire knowledge and abilities in the following areas:

    1.Master the basic theories and basic knowledge of management, economics and modern marketing;

    2.Master the qualitative and quantitative analysis methods of marketing;

    3.Strong language and written expression, interpersonal communication, and basic ability to analyze and solve practical marketing problems;

    4.Familiar with China's marketing guidelines, policies and regulations, as well as international marketing practices and rules;

    5.Understand the theoretical frontiers and development trends of the discipline;

    6.Master the basic methods of literature retrieval and data inquiry, and have certain scientific research and practical work ability.

    Employment profile. Marketing graduates can be engaged in market research, marketing planning, advertising planning, market development, marketing management, sales services and teaching and scientific research. Marketers are indispensable talents for large enterprises, and most small enterprises tend to confuse the concepts of sales and marketing.

    Major courses include Business Administration, Basic Accounting, Financial Management, Fundamentals of Management, Marketing, Market Research and Marketing, Marketing Planning, Business Negotiation, Human Resource Management, Fundamentals of Economics, Merchandising, Statistics, E-commerce, Logistics Management, International Business, Customer Relationship Management, etc.

    Jobs. Marketing: Market Researcher, Business Data Analyst, Advertising Designer (including Graphic Design and Advertising Editing Personnel), Business Modeler (including Commercial Site Selection, Feasibility Analysis and Feasibility Analysis of Enterprise Development Investment Projects), Business Big Data Researcher, User Portrait Producer;

    Business: Accounting (need to obtain the corresponding qualifications), Legal (need to obtain the corresponding qualifications), corporate consultants (enterprises can ask marketing personnel how to solve problems encountered in operation, such as employee mobility problems), human resources specialists, customer relationship management specialists, business development specialists, etc.

    Management: company bosses, management, decision-makers.

  10. Anonymous users2024-01-30

    Marketing majors: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Operations Research, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, etc.

    Jobs. 1. Market: market researchers, business data analysts, advertising designers (including graphic designers and advertising editing and production personnel), business modeling personnel (including commercial site selection personnel, feasibility analysis and analysis of enterprise expansion investment projects), commercial big data researchers, user portrait producers;

    2. Business: accounting (need to obtain the corresponding qualification certificate), legal affairs (need to obtain the corresponding qualification certificate), corporate consultant (the problem encountered by the enterprise in the operation can ask the marketing personnel how to solve, such as the problem of employee mobility), human resources specialist, customer relationship management specialist, business development specialist, etc.

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