Private baking marketing promotion 5, private baking marketing promotion

If you want to quickly increase your popularity, you need to package it on the Internet, and online packaging is for better offline marketing. Marketing is divided into physical store marketing and network promotion, and whether it is physical store marketing or network promotion, the idea is actually exactly the same. All marketing efforts revolve around two questions:

1. How to drain the water.

2. How to make a deal.

Before analyzing these two questions, you also need to analyze 4 questions:

1. Who your customers are.

2 Which merchants are your customers?

3. Analyze your front-end: that is, products or services that do not seek to make money.

4. Analyze the backend: your main product, which is the part that really makes money.

After analyzing the above four questions, then you can put your front-end products to merchants who have the same customer base as you, and the meaning of this is as follows:

1. Help other merchants to facilitate transactions.

2. Help other merchants give back to customers.

3. Help other merchants maintain customers.

4. Help other businesses improve their competitiveness.

5. Lock in this group of customers together with other merchants.

6. The ultimate goal is to attract traffic for your company or enterprise, and take your front-end to attract customers to close your back-end, so that you have a steady stream of customers.

Hope it helps, thank you.

Pastry baking has become an indispensable industry in the city, and with the acceleration of the pace of life, the prospects are still good.

If you want to learn the training and study, you should go to the professional school system so that you can learn the real craft, and you can have a better future after going out.

There are many categories of baking, such as cakes, desserts, bread and other categories.

The more categories you learn, the longer it takes.

If you just master some basic skills, you can learn them in a few months.

You have to have your own social circle, and then you have to have your craft, to be able to make your own characteristics. It's better to know how to market!

Start learning! Once you've mastered the skills, you'll have to take the next step.

To do private baking, you have to learn basic skills and have an overall understanding of the industry.

What led you to baking?

I have a friend who didn't want his family to eat desserts full of additives, so he started making all kinds of cookies, cakes, bread...

As the technology becomes more and more sophisticated, the work is even better than the cake shop outside!

Later, many of her friends, even friends of friends, wanted to try her craft.

So, in order to satisfy the health-loving foodies around her, she embarked on the road of private baking!

It is recommended to choose a national chain of brand colleges and universities to study, such colleges will not charge indiscriminately, and the quality of teaching is also guaranteed. Moreover, it is available all over the country, which is also convenient for nearby field trips.

Now there are many places to learn baking, there is more than one way to learn baking, you can be an apprentice, you can go to a small institution, you can go to a formal professional school, generally choose a professional school will be better, in terms of teachers, facilities and equipment, employment and other aspects are guaranteed, it is recommended that you can go to a famous school that has been running for a long time.

The scale of private baking is not very large, first of all, the first point, you have to do a good marketing plan, 1, network promotion is necessary, soft text, short ** promotion, are feasible, 2, platform drainage, Meituan Eleme and other platforms do drainage, but also to retain the old shouting lead customers, the beginning of the base of Zheng Lahao new customers channel. 3. Niche channels, make your activity plan and put it on the shelves, you can also use some niche channels to publicize, such as Xiong Yiwo red envelope advertising app, WeChat and so on.

1. During holidays, bring your own baking to do some promotion. Free tasting for passers-by.

In general, the ingredients used in private bakery will be better than those used in some popular pastry shops in the market, and they will focus more on using some better quality ingredients. For example, the cream will choose animal cream instead of non-dairy cream, and the butter will choose ** or iron tower, taking the natural and additive-free fresh route. Many raw materials will also give preference to imported products, which are high but the quality is guaranteed.

How to start with personal private baking is as follows:

Learn the basics of baking

If you want to start baking in your own home, you first need to understand the basics of baking. This includes the properties and functions of ingredients such as flour, yeast, sugar, etc., as well as the basic steps and techniques of baking. You can learn and master these basics step by step by reading books, taking baking classes, or looking for tutorials online.

Purchase the necessary tools and equipment

To bake in your own home, you need to buy some necessary tools and equipment. For example, blenders, mixing bowls, ovens, baking molds, etc. Choose the brand and model that's right for you according to your baking needs and affordability.

In addition, it is also necessary to purchase some measuring tools, such as weighing cups, weighing spoons, etc., to ensure the accurate use of ingredients.

Choose the right recipe and try it

Once you have the basics of baking and the necessary tools, you can start choosing the right recipe and experimenting with it. For the first time, you can choose some simple recipes, such as bread, cookies, etc., to familiarize yourself with the recipe and operation steps. Gradually, you can experiment with more complex and innovative recipes, challenging your skills and creativity.

Continuous learning and improvement

Baking is a lifelong learning process with no end in sight. After the initial stage, continue to learn and improve your baking skills. You can participate in baking exchange activities, join the baking community, and follow the experience sharing of professional bakers to continuously improve your professional level.

At the same time, it is also necessary to review and summarize your baking process frequently, find out the shortcomings, and continuously improve and innovate.

Find sales channels and build a brand

Once you've gained some experience and confidence in your own private baking, consider finding sales channels and building your own brand. You can sell by participating in farmers' markets, opening online stores, and partnering with coffee shops. It is necessary to pay attention to the publicity and promotion of their own products, and establish a good reputation and brand image.

At the same time, it is also necessary to pay attention to the quality of products and service levels to provide high-quality bakery products and a satisfying shopping experience for Hail Ridge Powder.

Pursue professional certifications and continue to innovate with Genji

If you're looking to develop your own baking career into a career, consider pursuing a professional certification, such as a baker certification. These certifications not only enhance their professional level, but also gain more recognition and opportunities in the market. In addition, we must always maintain a sense of innovation, pay attention to market dynamics and changes in consumer demand, and constantly innovate to meet market demand.

1. Product categories.

1. Choose a bakery product with strong rigid demand and strong repurchase rate as the main drainage product of your studio, the price of this product is not too high, and we can even not make money.

2. Choose a low-cost, good-tasting bakery product as a usual gift, so that customers have a value-for-money shopping experience.

3. Clarify your core products, position your own studio style, and have a few and precise product lines.

Second, the façade of the studio.

For decoration, I personally recommend the concept of "heavy decoration, light decoration"! For example, ins style and Nordic style can be selected, and the overall decoration layout does not cost a lot of money!

Third, raw material procurement.

Most private baking is the main focus of "healthy and delicious", and word-of-mouth publicity is particularly important! Therefore, the procurement of original sedan car materials is very crucial!

Whether a person can do a good job or not depends on the person's way of thinking, and the same is true for the marketing of private bakery products using WeChat. If a person wants to change, then the first thing we need to change is the change of the way of thinking, as long as the way of thinking changes, then everything will change on the surface and inside. But we are often fixed by ourselves in our own traditional way of thinking, and it is difficult to change, and once we change, we will become one of the many different, and we will find that many things are very different from our previous imagination.

I once visited a master and consulted him: What is the difference in thinking style?

The master asked rhetorically: If you are given a bunch of rotten fruits, how can you sell them?

Xiao R thought for a while and said: Discount, sell it cheaply!

Shi Limb Mori shook his head and said, "Why don't you cut off the rotten part of the rotten fruit, and then cut it into small pieces and make a beautiful fruit platter for sale?" Then** is not only not cheap, but also can be sold higher than the market**!

This is the difference brought about by different ways of thinking, and if you think about the problem from a different perspective, you will find a big difference.

Sales is like falling in love, we are constantly selling ourselves, building and enriching ourselves, when a boy says to a girl: I am the best, I promise to make you happy, you follow me. That's a sales pitch.

When a boy says to a girl: I have 2 houses in my house, you follow me, and these will be yours in the future. That's it.

When a guy doesn't say anything to a girl, but a girl is attracted to the boy's temperament and is obsessed with it, that's marketing. When a girl doesn't know a boy at all, but her friends around her are constantly praising boys, that's the brand.

Sales is accompanied by language skills, and a good salesperson must have a unique language charm. When we mainly use WeChat for marketing, then WeChat chat is the place where we communicate with customers the most and most frequently, how to communicate with customers, how to grasp the hearts of customers, and understand customers is also an indispensable homework for us. The language we use to communicate with our customers also affects our sales results.

For example: private activities cake folding.

Customer asks: Hello, how much is an 8 inch cake?

A: Hello, now 147 yuan apiece.

B: Hello, this private calendar is now engaged in the activity period, the cake will be discounted, the original price of the 8-inch cake is 168 yuan, the current price is 147 yuan, the discount is 21 yuan.

If it were, would you like that?

Learning to speak is also an art, and the charm of language is everywhere, so we need to keep learning and improving.

Opening a private bakery is not just about having the technology to make products, we also need to learn how to sell our products, sell ourselves, and sell our products to achieve the sales we want.

If you want to do a good job in the private house, you must have your own characteristic main model, you don't need to be a trendy new product, but it must be your specialty, so delicious that people can't help but repurchase.

Of course, don't forget to keep up with the trend, consumers are willing to try it, and the trendy models in the store are naturally favored. Like the popular dirty buns and sea salt popping cakes in the past two years, seizing a wave of craze, can bring a lot of income and popularity, how to increase the repurchase rate: a popular store, not only have new customers to visit, but also have old customers to visit, only in this way can it be maintained for a long time.

At the beginning of the opening, it is necessary to make a return visit with the first batch of customers, and communicate with customers about everything sold, how does it taste? Is the style acceptable? Make timely adjustments to the marketing plan.

Quality is the most critical: Unlike large chain brands, private bakery mainly relies on word of mouth from regular customers to bring business, so reassuring high-quality quality is the key to ensuring long-term survival. In the early stage of entrepreneurship, we should fully win the goodwill and trust of the customer source group, choose good raw materials, carefully make products, do a good job in free tasting and other activities, and make a name for ourselves.

Have a distinctive name + logo: Man is a wonderful creature, the first impression is often ingrained in the heart, it is difficult to be reversed, the store name and logo is the first impression to people.

Try not to be awkward in the choice of store name, there is also a certain explanation when choosing the name, baking is a food, pay attention to health, no additives, delicious, the name should give people this guidance and reverie.

Service "careful machine": not to mention the service, everyone knows, do private baking, service awareness must be there, so that consumers leave a touch and memory you win. Write a beautiful little greeting card by hand, or give a small item with the same signature on your own, and spend a little time and thought, and I believe you will receive unexpected results.

Do you want to open a private bakery?

You can go to a good baking school first.

After completing your studies, you can try to open a store, or you can go to a physical store for an internship for a period of time before going home to open a store.

Learning a pastry technique well, it's not enough to be enthusiastic. Learning pastry is a technical job, and it needs a lot of pastry equipment to assist in the production process, and you need to have a professional teacher to guide you, otherwise it is a waste of time to make pastry by yourself, and it may not be successful. Therefore, girls need to find a professional pastry training school to learn pastry, and only after systematic learning can they meet the standards of entering the pastry industry or starting their own business.