How to achieve effective information promotion?

A brief summary is as follows.

OfflineOnline: There are many platforms, Douyin, DOU orders, encyclopedias, Weibo, forums, Q&A, experience, Zhihu, social groups, Baijia and other information.

Referral of promotional tools

Effective information promotion, first of all, is to clarify what your target user groups are, which is very important, and then run the market, find these people, and recommend them to them, or it can also be through local pushing, placing points.

Online, such as the ones we often use, brush the circle of friends, today's headlines, Douyin, Kuaishou, watch ** through Tencent iQiyi, brush Weibo, etc., you will see advertising information with advertising words, which is paid by the merchant.

Therefore, according to your budget, it is also very important to choose a promotion platform that is suitable for your own products, because the platform is different, the user group is different, and the effect of promotion is very different.

Effective promotion, then I understand that you want to achieve the purpose of drainage - then in fact, promotion is the basis of drainage, and good promotion can achieve effective drainage.

If you want to achieve accurate drainage effect, then the promotion must be targeted, rather than "casting a wide net", especially in the case of a limited budget.

For example, the promotion on traditional search engines involves a large area, but the pertinence is weaker than the current popular Weibo, WeChat, Douyin, Zhihu, etc., and it is difficult to give people a deeper impression at the first time like the promotion on the above platforms.

So how to choose so many platforms? It depends on the nature of the content to be promoted, different content promotion platforms and forms will have corresponding differences, I don't know what the landlord wants to do in terms of promotion?

1. The use of QQ group should be regarded as a relatively early way to promote, but the promotion of QQ group also requires skills, if you blindly promote a ** directly send advertisements or **, then you will soon be kicked out by the management personnel, so you must learn to reach a piece with them as soon as you enter, so that you can promote it slowly, so that you will get unexpected results.

2. In the past, email was an important tool for communication, so email has naturally become a way to promote, although some ** articles published have caused a bunch of spam articles, but the sales brought by such promotion will have a great effect, but to be moderate, the content is a point that cannot be ignored, and it must be reasonably controlled.

3. Forum promotion should be a form of promotion that each webmaster is doing every day, many people take the form of registering a bunch of people, and then constantly posting top posts, in fact, in addition to getting a certain external link, it is impossible to effectively promote your **, therefore, forum posting must make your title eye-catching, causing others to click, so that your display is completed, and the forum promotion has also been partially effective.

4. Advertorials are a new promotion model, and at the same time, the forms are also diverse, it can be stories, feelings, etc., interspersed with their own **, can be text, and send the content to the major **, if the quality is high, it will soon be **, and it will be circulated on the Internet, so is it still difficult for you to promote?

5. Q&A promotion is also an emerging promotion method, many people use the Q&A platform to promote, because many people are asking questions every day, there are many people browsing, and there are often self-questions and answers, which can effectively achieve the purpose of promoting the first.

Login search engine: Search engine refers to a system that collects information from the Internet according to a certain strategy and uses a specific computer program, organizes and processes the information, provides users with retrieval services, and displays the information related to user retrieval to the user. Search engines include full-text indexing, directory indexing, meta-search engines, vertical search engines, collective search engines, door god search engines, and free link lists.

Friendship link: also known as the exchange link, reciprocal link, exchange link, alliance link, etc., is a simple form of cooperation between the ** with a certain complementary advantages of resources, that is, respectively on their own ** on the other party's **logo ** or the name of the text, and set the other party's ** hyperlink (click on the blind teasing, switch or pop up another new page), so that users can find their own ** from the cooperation, to achieve the purpose of mutual promotion, so often as a ** Promote the basic means.

Online Advertising: Online advertising is advertising that is done on the Internet. It is a high-tech advertising operation mode that uses advertising banners, text links, and more methods to publish or publish advertisements on the Internet through the network advertising platform, and deliver them to Internet users through the network.

Compared with the traditional four major communication (newspapers, magazines, television, radio) advertising and outdoor advertising, which has recently been popularized, online advertising has unique advantages and is an important part of the implementation of modern marketing strategies. Network advertising is one of the main network marketing methods, in the network marketing methodology system has a pivotal position, in fact, a variety of network marketing methods can also be understood as the specific form of network advertising, and not only limited to the placement of various specifications of banner advertising on the web page, such as email advertising, search engine keyword advertising, search fixed rankings, etc. can be understood as the manifestation of network advertising. No matter what form it takes, the essential characteristics of online advertising are the same:

The essence of online advertising is a means of delivering marketing information to Internet users, and it is a reasonable use of users' attention resources. Internet is a brand new advertisement**, the fastest and most effective, and a great way for small and medium-sized businesses to expand and grow, especially for companies that have a wide range of international business.

With the impact of the epidemic in 2020, many companies have been affected, from not paying attention to online, to starting to pay attention to online, and realizing the OMO model, so how to carry out effective network promotion? Let me share my personal opinion.

1. **Li Qian optimizes the promotion, you can use the **station group dominating screen mode, you must not use software, use the disturbance faction manually, the customers who come to the test are very accurate, 2 to 3 can be traded a;

2. With the help of self-drainage, such as: Baijiahao, Big Fish, Weibo, etc.;

3. To be a community, this Zhenghe is a very powerful promotion method.

If you still have any questions, you can contact me.

Effective network promotion can be summarized in three words: find, copy, and super.

Find] is to make good use of the network to find competitors in the same industry to do a good job of network promotion channels and methods, and learn their promotion skills.

Copy] is to collect good promotion channels and methods, combined with their own promotion purposes and needs, to develop an effective promotion implementation plan.

In the process of implementing the promotion plan, record the promotion data of each channel method, and during this period, dig out its channels and methods to surpass the opponent. Blind.