How do you view the sales avalanche of A6L after the replacement?

It's normal, after all, the A6L after the replacement doesn't have any discounts, and the landing price is too high.

Because the appearance of this generation of A6 is really not good-looking, it is not classic at all, so everyone does not pay for it.

**Audi A6L sales have declined significantly, where is Audi in China?

Personally, I think that the sales of the new Audi A6 are getting worse and worse because the discounts are not in place, the consumer group has changed, the change is not big enough and the driving experience is average.

New cars are on the market, and there are no ** discounts. Consumers will either buy the BMW 5 Series or Mercedes-Benz E-Class, or wait and see the price reduction of the Audi A6L, which can currently be reduced by 80,000 yuan. The old model is also the main sales model, and the new car does not contribute much to sales.

Audi's luxury brand is not as strong as Mercedes and BMW. Mercedes-Benz, BMW, and Audi are the favorite high-end luxury brands of Chinese. Rank among them.

The first row should be a Mercedes, the second row should be a BMW, and the third row should be an Audi. Drive a BMW, take a Mercedes. Judging from monthly sales, Mercedes-Benz's E-Class and BMW's 5 Series are still very good, with sales of more than 10,000 units.

Audi A6L sells only 7,000 units a month. In the absence of significant discounts, the first choice for consumers is Mercedes-Benz, followed by BMW, and finally Audi. <>

**The style of the Audi A6L has changed a lot and has taken the sporty route. In order to meet the needs of young consumers, the Audi A6L** has a more obvious change in the exterior design, with a lower and wider body, which is obviously in line with consumer aesthetics. For middle-aged people, some people love air.

Chinese don't like sports cars, especially C-class cars with economic conditions.

The Audi A6L has no problems at all in terms of strength. With its ultra-high-tech configuration, it can be said to be a new generation of products in the industry. In terms of scientific and technological strength, it is definitely in the leading position.

However, the life cycle of the old Audi A6L is more than 8 years. The long-term price reduction of the terminal** has accustomed Audi's target audience to the buying psychology of "cutting the price of the A6L". They don't fit in with the normal new A6L, so they're waiting for the price drop of the new A6L. <>

The price reduction of the terminal hurts the brand. The new A6L was hurt by the price reduction of the old A6L, so it could not form a vicious circle. Audi needs to maintain its brand value.

Keeping the original price, how can you stick to it for a year to get used to the value of the Audi brand. I don't think the sales of the new A6L are low. You know, more than 7,000 units are sold at the original price without discount, which is much better than the BMW 5 Series.

In the future, the old model will be completely withdrawn from the market, and it is unknown whether the new model can return to the position of the first brother.

In addition to the impact on A6L's sales, the change of consumer groups has also caused A6L's audience to gradually decrease. <>

In the past, the BMW 5 Series has always been known for its sportiness, while the Mercedes-Benz E-Class has taken the luxury route, while Audi has won a group of consumers who like the "mean" through a calm route with a slight sense of technology.

However, with the launch of the 5 Series and E-Class models, the Audi A6L's technology-sensitive ring is not so dazzling. In addition, the post-60s and post-70s consumer groups who prefer the "mean" are gradually replaced by the post-80s and post-90s with a more sporty appearance, or the E-class is more expensive and undoubtedly more attractive than the A6L; In addition, there are also standard axle models in the 5 Series and E Class in China to expand the audience.

It can be said that the Audi A6 has witnessed the growth of Audi. Therefore, the new generation of Audi A6L is definitely the focus of Audi. This time, the Audi A6L also played the wishful thinking of the so-called "differentiated appearance package", providing two types of luxury and sports packages, respectively, to ensure that the business group at the same time, can also win more new generation of young people.

Audi is a little slower at this point, after all, the BMW 5 Series has distinguished between different package versions a few years ago to respond to different customer groups that need different markets.

Because the Audi A6** is tall and not suitable for the general public.

It must have been affected by new energy vehicles.

The Audi A6 consumes fuel, and it's not cost-effective.

The competition is too great, and there are better cost-effective cars in the same price range.

Other car manufacturers found his advantages. It's value for money. Then turn the ** down. The sales volume is high.

Because the price is convenient, there is also the market aspect.

Because SAIC Audi has been put into production, the competitiveness of products has increased, and the range of people's choices has become larger.

Because now the global automotive industry has entered a period of malaise.

Because the quality is not high-end, I originally wanted to buy Audi, but I looked at it and felt that it was still Mercedes-Benz BMW fragrance

In 2010, the market said, Audi manufacturers don't make the quality so good, a car is not bad for ten years, and what money does it make, so as long as the quality goes by, as long as there are frequent failures, so that you can sell accessories, better than selling the whole vehicle, and car friends also praise the manufacturer, so that car friends can change new cars.