How can Hongqi HS7 get a piece of the pie from Volkswagen Tourang?

You have to have your own brand power and strength.

Formulate your own development strategy according to market demand.

Improve yourself, or rub the heat.

To take a different route is deeply loved by the people.

If we rationally consider the correspondence between the guide price and the brand power, then objectively speaking, Hongqi HS7 will not take any advantage.

It is still necessary to look at some of your own points that can attract customers.

Find your strengths as well as some of your own characteristics.

Do your own quality and have a big breakthrough.

Do a good job of your own brand, continue to improve, to meet customer needs.

It is necessary to enhance the recognition of the brand by domestic consumers.

The consumption concept of China's auto market is becoming more and more intense, and the gratifying means that domestic brands have not been left behind. A few years ago, the SUV field of more than 200,000 yuan was basically a stage for joint ventures, but it seems that the Chinese camp has broken through the "big dark horse" in the clearance. Even more than 300,000 yuan of large, medium and small SUVs such as high-end market segments, there are high-quality products that can compete with joint venture SUVs, such as Hongqi Automobile HS7, the car since the beginning of last year, the average monthly sales of more than 4 number, from the subordinate market segment to the bangs dropped a large birthday cake.

So, why is Hongqi Automobile HS7 so talented? The following is based on the all-round comparison between it and SAIC Volkswagen Tourang, to announce the reasons for its popularity. The specific styles participating in this comparison are Hongqi Automobile HS7 2022 DCT 2WD Intelligent Networking Qichang Edition 7-seater (official guide price of more than 10,000 yuan) and Volkswagen Touron 2022 330TSI 2WD Prestige Luxury Edition (official guide price of more than 10,000 yuan).

Whose aura is better? Hongqi Automobile HS7 and Volkswagen Tourang are both very eye-catching car series, if you see the ** model with your own eyes, the visual impact will be stronger and more direct. However, the design concept of the two cars is obviously different, Hongqi Automobile HS7, as a Chinese luxury brand model, presents the dignified aura of the famous brand's unique finch and fiber, and at the same time, it is also pioneering and enterprising in the use of some fashion elements; Volkswagen Tiguan L takes a calm route, and the product image is mediocre.

Whose interior is more extravagant? The interiors of Hongqi HS7 and Volkswagen Touron have a sense of grade and technology that should be at this level, which can satisfy the vast majority of consumers. As a result, in both dimensions, Hongqi Automobile HS7 occupies a trace of merit.

Whose ride is more comfortable? Hongqi car HS7 body size of 5035 1989 1778mm, car wheelbase 3008mm; The body size of the Volkswagen Touron is 5052 1989 1773mm, and the wheelbase of the car is 2980mm. The specifications and models of the two are similar, and the actual ride space performance is also indistinguishable, both belong to the true seven-seat SUV, and the third row is not insignificant.

I think the advantage is that the power is stronger, and the disadvantage is that the car is more expensive and less cost-effective.

Hongqi's is more high-end and very comfortable to drive, while the latter is a little worse in this aspect.

The main option in the German car is Volkswagen, followed by the GM Cadillac that is crazy about diving, and then the moderate Ford Laoxiao Explorer, as well as the domestic Ohno Han Niu Hongqi HS7, which one of these cars to choose? I believe that many consumers are struggling with these cars, so first divide these four cars into two camps, and distinguish and eliminate them with the characteristics of the driving platform Songkai.

Putting the two cars together, it is found that Hongqi HS7 and Volkswagen Tourang do have their own characteristics in design, but Cong Hui but both belong to the hardcore temperament that SUV models should have.

Looking at the front face, Hongqi HS7 adopts a middle mesh design, with sufficient visual impact, and the interior is a variable grille design. In addition, the headlights on both sides are connected to it, and the visual effect is good. The front face of the Touron is straight and powerful, and from the front of the car, it is very pure German tough wind blowing.

The side styling of the two cars is very similar, but the Touron has a thick D-pillar, a larger trunk, and the HS7 is more compact. The rear baffle is a simple yet tough design. The Hongqi HS7's thick tailpipe and large silver rear guard highlight the sporty look, and the Touron pursues generosity and aura.

Millions of car purchase subsidies.

All along, in the medium and large SUV

In the market, domestic brands have always been in the "disadvantaged group". However, with the continuous improvement of the market and the continuous improvement of its own level, in the past two years, many strong independent brands in China have emerged one after another, adding a lot of vitality to the original market and impacting many joint venture brands.

On July 12, the old domestic brand Hongqi.

It is the company's first luxury C-segment SUV

Hongqi HS7 was officially launched, and its design and configuration are compared with the Hongqi HS5 that caught fire in May

All of them have been greatly upgraded, which has attracted the attention of many people. This is a domestic luxury SUV that has just been launched

How strong is it? Can it shake up the current market? This time, we have selected the current well-known and reputable.

Better Volkswagen.

Touron compares the two to see how much they differ?

Appearance

The appearance of a car directly reflects the owner's aesthetic level and personal style. Especially with the increase of young consumer groups, more and more car brands are adjusting their appearance to be more fashionable. After more than 60 years of development and upgrading, the appearance of Hongqi Automobile is also changing, especially in recent years, it has gradually begun to move closer to younger and more fashionable, and its design has also been updated.

Overall, Hongqi HS7 is revealing a tough style.

The time is stylish and sporty, and the Touron.

It focuses on creating a domineering appearance, but the vehicle is slightly bulky and lacks a sense of agility.

Interior

I have to say that although the Tourang is nearly 30,000 yuan cheaper than the Hongqi HS7 on the **, it is very lacking in many functions, and the central control screen has an old-fashioned design and a single function; The seat and steering wheel functions are also not as Hongqi HS7

Abundant; And in the selling price of more than 300,000 yuan, the full LCD instrument panel.

is also missing; The audio configuration is not as high-end as the HS7, in addition, compared to the Hongqi HS7

There is also a lack of intelligent voice control screens and wireless charging of mobile phones.

Rear automatic air conditioning and other configurations. If the budget is sufficient, choose Hongqi HS7

space

Judging from the power data, Hongqi HS7 has obvious advantages in starting, acceleration and other aspects, and it is also better in driving handling.

The super power is matched with the double wishbone with better performance.

suspension. Let's red flag hs7

It is more outstanding in terms of power, comfort and stability, and it also gives this model the confidence to compete with BBA.

Safety

For all car owner families, driving safety is always a concern for the whole family, but fortunately, with the continuous development of technology, in addition to the safety configuration of the car, many cars have also added a lot of high-end technology to protect the safety of drivers in real time, at this point, Hongqi HS7 and Tourang.

Horizontal guessing is stupid.

Summary