In the first half of this year, why did the United States lose most of its market share?

Because they don't have innovative developments to attract customers.

Most of the lost share of American brands such as Buick, Jeep, and Ford fell into the pockets of German brands.

Domestic stations have stopped, and German cars are always the bosses.

Our Chinese brand has made some progress, and the United States has relatively no innovation.

The development strategy has not been adjusted according to market demand.

After all, the car market is full of car talents, and German cars are still very good.

Some of the American cars did not have the advantage of being able to attract people enough.

Consumers will definitely choose some cost-effective cars to buy.

A lot of ** cars are still very good and many people are willing to accept them.

I'm a little confused by that.

In 2022, the total sales volume of the U.S. auto market will be 10,000 units.

U.S. auto sales reached 13.86 million units, down 8% year-on-year and the lowest level since 2012. The world's second-largest car market is still dominated by pickup trucks, with the Ford F-Series selling 640,000 units, making it the best-selling model for the 41st consecutive year, followed by the Chevrolet Sorod Silverado and the Dodge Ram. General Motors regained its position as the largest automaker in the United States, overtaking Toyota by nearly 150,000 units.

Classification of steam and dust spring cars

Passenger car. Passenger cars, by their design and technical characteristics, are primarily used for the carriage of passengers and their carry-on luggage and/or temporary items, including the driver's seat, with a maximum of 9 seats. There are 11 types of passenger cars.

Mainly: Pai ruler resistant ordinary passenger cars, live top passenger cars, high-end passenger cars, small passenger cars, convertible cars, cabin back passenger cars, station wagons, multi-purpose passenger cars, short head passenger cars, off-road passenger cars, special passenger cars.

Commercial vehicles. Commercial vehicles are designed and technical for transporting people and goods and can tow trailers, but passenger cars are not included. Mainly: passenger cars, semi-trailer tractors, trucks.

<> "The epidemic has swept the world, and various industries have been affected and impacted, among which the automotive industry is particularly serious, many countries and regions have restricted travel, the number of customers to the dealership outlets**, the launch of new cars has slowed down, automobile factories have stopped production, and many well-known manufacturers have devoted themselves to the production of epidemic prevention materials such as ventilators and masks. In this special period, global car sales have seen a significant **, and many of them have fallen by more than 70% year-on-year.

In terms of sub-regions, Europe was the most affected, with the United Kingdom falling by 44%, France by 72%, and Spain by 70%. Cars in Europe are mainly dependent on Germany and France, and the economies of many countries and regions are also mainly dependent on automobile-related products. The entire European automotive industry chain, from production to sales, has been greatly affected, so the decline is particularly obvious.

In addition to Europe, the United States, one of the largest countries in automobile production and sales, has also been affected and affected. In March 2020, the U.S. auto market ushered in the largest monthly decline in nearly 11 years, down 38% year-on-year and 32% month-on-month, which is a rare decline since September 2009 and much higher than the industry's ** data. In March, the U.S. auto market sold only 10,000 units in a single month, of which trucks accounted for the total sales data.

After all, in combination with the epidemic situation, the trend of the American auto market is not optimistic, car companies have stopped work one after another, turned to the production of epidemic prevention materials, people have also restricted travel, consumer demand is sluggish, and it may fall to new highs in the future.

Let's take a look at the world's first production and sales of China's auto market, for domestic auto brands, 2019 is hard enough, now the car market is cold, consumer demand is not strong enough, the growth rate of the passenger car market is gradually slowing down, and even negative growth, car manufacturers are in a hurry to transform, and now a sudden epidemic is even more caught off guard by car companies.

Consumer demand**, closed stores and stopped production, the sales of the domestic auto market in February fell back to the sales level of 14 years ago, and the monthly sales of passenger cars in the narrow sense were only more than 250,000. Judging from the latest sales data released by the Passenger Car Association, the sales of narrow passenger cars in the car market in March were 10,000 units, a decline compared with the same period in previous years, and a month-on-month increase of as high.

For the global automotive industry, the spread of the epidemic, the automotive industry has declined significantly in a short period of time, especially in some countries and regions that rely on imports and exports, in this special period, the industrial chain may face terminal impact, and regions such as China and Japan that have their own perfect industrial chains are not so passive, the epidemic trend is good, the signs of recovery and growth of the auto market are also good, and the relative resistance and adjustment ability is better.

Due to the ** policy regulation.

In the early 70s of the 0th century, the decline of American automobiles was mainly caused by the interaction between market competition and policy regulation. At that time, the U.S. auto market was facing multiple difficulties such as increased competition, economic recession, and oil crisis, with market demand declining, car sales plummeting, and the auto industry began to stop production, and automakers were in a difficult situation.

A series of protective measures have also been taken to prevent imported cars from seizing market share in the U.S. market, which also provides a guarantee for the decline of U.S. cars to a certain extent.

The comparison of automobile sales in China and the United States is as follows:

In 2022, the cumulative sales of the domestic narrow passenger car market will break the 20 million mark again, reaching 10,000 units, a year-on-year increase. The cumulative sales volume from January to August in the United States was only 9.16 million, a year-on-year decrease of 16.96 million in China's cumulative production from January to August, a year-on-year increase, of which SUVs increased year-on-year, new sedans were added, and residential cars increased significantly.

In terms of the sales ranking of American car brands in 2022, the best-selling list is still dominated by local American car brands and Japanese cars, Korean and German brands are also on the list, and domestic brands are on the list.

Factors influencing car sales.

1、**。**Exceeding the expectations of most working-class people, then there is no doubt that this car will not sell well. In other words, the ** laughing fight should cater to the working public.

2. Brand. Branding is a very important factor. Traditional big brands are the accumulation of quality, service and reputation for decades or even centuries.

The new fashion brand is just entering the automotive industry, but it must have new selling points that can attract consumers, such as Xpeng Motors, NIO, Tesla, Li Auto, etc.

3. Word of mouth. Word-of-mouth is still a brand in essence, with good performance, safe and comfortable to drive, and it will naturally spread by word of mouth. That is, consumers who buy a car for the first time, do not know what car to buy, they will ask friends who have a car, friends feel that they drive this car is good, they will naturally recommend it, if they feel that the car they bought is defective and bad, they will naturally persuade people not to buy this car.

4. The appearance of the car (model).

The appearance should also cater to the public's aesthetics and be unconventional, but it is necessary to do sufficient market research in the early stage. If the car brand is very good, the performance is also very good, but the sales are not ideal, either it is much higher than the expectations of the working public, or the model is not popular with the working public. Another one could be:

The car market is slowly saturated, and everyone is not selling well.

There is no culture in the Chinese auto market, and among the most lacking types of culture, American car culture stands out. It is difficult for the driving machine under the American spirit to be fully reflected in the Chinese market.

Among the three major U.S. auto companies, in addition to Chrysler, GM and Ford have all entered the Chinese market. But the reality is that neither GM nor Ford has made a big fuss about American culture, and even adopted a strong attitude of avoiding and drawing a line.

This poses a dilemma for the soon-to-be-entered Chrysler and Dodgers, is your pedigree worth boasting about? Does your culture lead to business success?

In China, Shanghai GM's low-end Chevrolet brand focuses on youth and sportiness, while Asian figures are constantly flashing behind it. The mid-range Buick emphasizes the integration with the local culture; The high-end Cadillac can be considered a pure American car, but the number cannot support a cultural group. And Saab is a purely European brand.

GM still has American genes, while Ford is completely breaking with American cars. From the very beginning, Changan Ford has emphasized its European manufacturing, German craftsmanship and perfect control of these typical European phrases, and the selection of products has been completely selected from Ford Europe.

The words of a Ford executive tell the truth: in the minds of Chinese consumers, American cars mean big, staggering fuel consumption and expensive**. This is the result of a survey of U.S. auto companies on domestic consumption in China.

They believe in their own investigative system, so they keep their mouth shut about their father being Uncle Tom.

Americans are superstitious about their own business survey data, but lack confidence in their products. On the one hand, this shows that American auto products have fallen behind in product design and concept, and it also reflects that these century-old auto giants have gradually evolved into large, but not powerful, entities that lack the courage and determination to change.

GM has consolidated its global product platform through the acquisition of Asian companies, while Ford has relied heavily on repositioning and interpreting each European company's products in different markets. Chrysler has just recovered in North America and Europe, but has not yet found a strategic car that can sweep the world, and this is the current situation of American auto companies in the global market.

Under the hostage of the energy crisis, the world market will no longer need a car product with a bold personality, because individuality means high energy consumption and extremely uneconomical use. Only when we don't care about the cost of use, can we fully display our personality and culture, which is why American cars and American brands continue to disappear in the global and even American domestic markets.

An American auto company owner in China told reporters that his favorite is the Mustang, a sedan with a V8 engine and more than 300 horsepower, but he knows that his favorite will basically not appear in the Chinese market. He called the mid-class cars he produced in China Mustangs, but he understood that the Chinese did not need the Mustang, not because the Chinese did not yearn for the spirit of the Mustang, but because Chinese consumers could not afford to squander so much gasoline.