Just discontinued and resurrected, what kind of routine did the Volkswagen Beetle play

In July this year, the last Volkswagen Beetle walked off the production line, and this veteran model of great significance to Volkswagen was officially stopped, and another "large-scale mourning scene" was staged in the car circle, which makes people feel sorry. In fact, just look at the energy type of this Beetle, pure electric,So it's definitely a strategy and marketing for Volkswagen to go electric。Of course, there's also a more far-fetched purpose, which Volkswagen says is to offer classic Beetle owners this electric modification so that their classic cars won't be harmed by stricter emissions regulations in the future.

In 1998, the unwilling Volkswagen Beetle made a comeback and launched a new generation of Beetle, mainly aimed at female car owners, and the results were not bad. In 2012, Volkswagen launched the first modelThe roof is flatter, the body is spherical, and the trunk is larger. In the blink of an eye, the Beetle has been around for 80 years, and this model is a classic in every sense of the word, a living fossil in the automotive world.

Now that it is said that the production will be stopped, I don't know how many people are reluctant. Actually, in order to take care of the Beetle's iron powder car owners,Volkswagen has deliberately launched the Beetle Ultimate Edition.

So, this electric car has a very retro look, round headlights, opening handles on the hood, conspicuous metal impact beams, which is a standard "classic car" shape, and it also instantly reminds me of Dr. Asasa's Beetle in "Detective Conan".。In terms of power, this Beetle is equipped with the Volkswagen e-up!The electric drive system has a maximum power of 60 kW and a peak torque of 210 Nm

At the same time, it has 14 built-in battery modules at the bottom of the vehicle, and the total power of the battery pack is, which is officially said to have a range of up to 200km, and in fast charging mode, it can be charged for 150km in 1 hour. At the same time,Volkswagen also said that in the future, more classic models will be applied to the new MEB platform dedicated to electric vehicles to continue their life。However, for car enthusiasts, everyone may think that if a car changes its "heart", it can no longer be called a classic.

I think this may be to attract the public's attention, which is a special marketing method.

I think this is probably a marketing method to attract the attention of the public.

It may be a strategy that wants to be caught before discontinuing and then resurrecting.

Maybe it's just a way to get away with it, and people buy it like that.

It may be a little reluctant to stop production, and then want to make some improvements in the impact wave.

This may be the reason for having its own specific development path.

Discontinued. The discontinuation news refers to 2019. In 1933, Dr. Polscher of Germany designed a car that resembled the shape of a Beetle. Polscher maximized the strengths of the Beetle.

Making it the king of cars in its class, the "Beetle" has also become synonymous with the car. The name "Beetle" first appeared in the July 3, 1938 issue of The New York Times Magazine, where Americans considered the car to resemble "a cute little Beetle."

Key Benefits: On February 17, 1972, the 15,007,034th Beetle left the factory, breaking the production record held by Ford's Model T. In August, the 40-50 hp engine Beetle with the VW 1303 replaced the VW 1302 as the mainstream model.

In 1973, Volkswagen put on the market several special models of the Beetle: the Jeans Beetle, the Great Beetle, the "Black-Yellow Racer" and the Urban Beetle.

On the 10th, Beijing time, after about 70 years of production and three generations of design, the Volkswagen Beetle will officially stop production. The last Beetle car produced by the company will roll off the production line at its plant in Puebla, Mexico, on Wednesday local time. Volkswagen will hold a ceremony at the plant to celebrate the Beetle's discontinuation.

Volkswagen Beetle announced the discontinuation of production.

VolkswagenBeetleIt was born in 1938 and discontinued in 2003In 2018, it was officially decided to withdraw from the stage of history. The car has a unique exterior design that comes from bionics.

The body shape is small and cute, and the personality and fashion temperament have also captured the hearts of many female consumers, and it has a high degree of recognition on the road.

The reason is still because:

1. The interior design of the Beetle is relatively old, although the design is very full, but it is not as eye-catching as the appearance, and the overall sense of technology and luxury is lacking.

2. The front space is very large, the main and co-pilot seats are spacious and bright, but the storage space is insufficient, and the rear space is also very narrow, so you can only be a child or put things.

The main reason for the discontinuation of the Beetle is the sales problem, because the shape design and practicality of the Beetle can no longer attract the attention of the public.

Merit. The Beetle is a one-of-a-kind model, and when it comes to its merits, it's not in its power, equipment or interior that the world praises it, so we don't need to make a fuss about that. All we have to say is the appearance of a beetle derived from biomimimetic.

Shortcoming. **Disadvantages of the Eye Beetle:

The throttle starts, and the gearbox reacts slightly slower by half a beat;

If the frequency of hitting the direction is accelerated, the steering aggravation is too obvious, which is a bit laborious;

What is the reason for the discontinuation of the Volkswagen Beetle The main reason is that in recent years the Beetle ( check the transaction price |The sales of this model are gradually decreasing, and this model is now not comparable to some SUV models in the eyes of consumers. Although the car has now begun to be discontinued, before the discontinuation, the Volkswagen Beetle released the final version, which is the last version of the Beetle, priced at about 10,000 yuan.

Is the Volkswagen Beetle discontinued.

For the time being, it has not been discontinued, the Volkswagen Beetle has only announced the discontinuation, but before it is discontinued, the Beetle Ultimate Edition will be released, and there are two models, one is a convertible version and the other is a coupe version. After the release of the Ultimate Edition of the Beatle, the Beatle may be discontinued, which is both good news and bad news for the Beetle's valued fans. The good news is that the Ultimate Edition of the Beetle has appeared, and the bad news is that the Beetle has been discontinued.

Photo by Q&A) 2019