What does soft opening mean?

The store is open for trial operation, which is relative to the official business.

For commercial establishments, whether it is a hotel or a clothing store or a shopping mall, there is generally a problem of trial operation. The main purpose of the soft opening is to:

1. It indicates that the store has begun to open and can be consumed;

2. Since it is a trial operation, there may be some problems in the business, such as poor service, poor arrangement, poor customer experience, etc.; Problems found in the trial operation stage can be adjusted after the official start of business;

3. For store employees, through the trial operation stage, they can evaluate which areas of their performance can meet the business needs and which areas still need to be improved;

4. For customers, in the trial operation stage, the basic positioning and service objects of the store can be judged, which has certain benefits for subsequent consumption confirmation.

In general, the trial operation is just like the preparatory stage of some projects, and the results achieved and the problems found in the trial operation can be used for reference and adjustment in the formal operation. Trial operation is an indispensable process for the goodness and adaptability of the operation after the official opening.

Because everything in the store has been done, it is not yet the day of opening, so the store is opened first but not opened, which is called a trial opening. Not literally.

The first point: before opening a business, you must try to do business, and the cycle is best about 7 days. Because there are so many things that you don't think about and don't prepare for when you open a new store.

When a new store opens, the staff in the store are new, and the customers are new to contact, the possible situations are immeasurable. If you directly do the opening ** activities and make big moves, it is very likely that because of the poor service or preparation, it will give customers a bad experience and leave a bad impression.

The second point: many times most people will have a herd mentality, as long as a store has just opened, they will rush to experience. At that time, the amount of ** was uncontrollable.

And the first time a customer comes to your store to experience it, they leave a bad impression, which is the most deadly. Why, because customers choose to try it in your store, it's already a challenge for him. And you didn't give him a satisfactory result for this challenge, naturally, there will be no next time, and the impression is directly discounted.

The trial operation is mainly to verify whether the business can be continued. If there are no customers for the trial operation, it means that the location is not selected correctly or the product is not selected correctly, so it is better to adjust the thinking.

It mainly depends on the customer, and there is a need, precautions...

The length of operation varies:

The trial operation is mainly for the operator to inform consumers that the business premises have just opened and are in the newly opened stage; The normal business operation has been for a long time, and the operation has been on the right track.

A business venture generally refers to the commencement of an economic activity involving an economic sector.

The opening of the business is generally used for the first working day after obtaining the permission of the administrative department for industry and commerce, after some preparations, and having the necessary conditions such as the place of business activities, to start engaging in production and operation.

Or set the day when the opening ceremony will be held on a certain date as the official opening.

The degree of service management is different between the trial opening and the official opening:

During the trial operation period, the management may not be thorough, the service may be lacking, and it is being improved. During the normal business period, a complete system has been formed for the management and service of the business premises to ensure the smooth operation of the business.

Opening and soft opening are the same, and there is no difference in principle.

Opening: <>

Generally refers to the beginning of an economic activity involving an economic field. The opening of the business is generally used for the first working day after obtaining the permission of the administrative department for industry and commerce, after some preparations, and having the necessary conditions such as the place of business activities, to start engaging in production and operation. Or the day on which the opening ceremony is held on a selected day is designated as the official opening (the previous production and business activities, or called trial business).

Trial opening: <>

It is a mode of operation of enterprises, mainly the operator informs consumers that the business premises have just opened, the management may not be thorough, the service may be lacking, and it is being improved, but it does not mean that you can not pay taxes or you can try to operate without applying for relevant licenses.

The reason for the trial opening of a store is that a new restaurant or store needs to thoroughly check whether it has the ability to operate before opening, and at this time, it is necessary to conduct a trial operation of the store, find problems and correct problems during the trial operation, and lay a foundation for the official opening of the store such as reputation and process.

The trial operation activities need to go through four stages: the trial operation plan formulation stage, the trial operation plan implementation stage, the trial operation activity evaluation stage, and the formal business plan formulation.

The trial operation plan mainly includes the purpose of the trial operation, the trial business hours, the theme activities, the publicity plan, and the on-site management.

and program evaluation, specifically:

The purpose of the trial operation is the needle of the trial operation activities, and the verified trial operation purpose is also the basis for the store to formulate the official opening plan;

2. Trial business hours: The opening time of the store is generally selected on major holidays or anniversaries. The trial opening is carried out to improve the management and service level of the official opening, so the trial opening time should be selected before the opening time.

Some stores will also choose to open on major holidays or anniversaries;

3. Theme activities: In order to attract customers to actively participate in the trial operation of the store, the store will launch a series of theme activities during the trial operation, and the theme of these theme activities is still to stimulate customers' purchase behavior. The design of the theme activity must be novel and attractive, so as to arouse the customer's appetite and stimulate the enthusiasm of the customer to participate;

4. Publicity plan: The trial operation also needs to be publicized, and the scope of potential customers to know about the trial operation is expanded through publicity. Although the soft opening promotion plan is not as large-scale as the opening promotion plan, it should also be carried out according to the characteristics of potential customers.

The design of the publicity plan can refer to the planning of the opening advertising plan.

There needs to be a run-in between personnel. From the selection of dishes, storage, standardization of dishes, the use of equipment, and the standardization of systems, we must reformulate and sort out.

Trial operation, the first to try the dishes, the second to try the team to run in, and the third is to try the customers.