What are the gift markets? Is there anyone familiar with this piece?

Gifts are a very broad concept, and there are many industries involved, so to speak, as long as they are sold through gift channels, any commodity may become a gift. What are the gift markets?

1: Children's commemorative gift market.

There is nothing more memorable in life than childhood, and the only thing that can reflect the real life of childhood is images. With more than 300 million children in China and 24 million new babies every year, it is the wish of every parent to leave a precious souvenir for their children. The market for children's commemorative gifts is bigger than most people imagine.

If we can deepen this market and thoroughly tap the market demand, the potential is great. Moreover, the investment in the gift market is not large, which is a good project for a small investment.

2: Student Market.

Students are the largest consumer group of personalized products, as long as it is a novelty, they (she) fall in love at first sight, and the consumption of one or twenty yuan is not a problem for them (she). According to statistics, the average middle school student in a medium-level city spends no less than 180 yuan per person per year on personalized jewelry and gifts to each other, and it is higher in developed cities and college students. In a small and medium-sized county with a population of 300,000, there are more than 50,000 teenagers and students, and how much is the annual consumption of 180 yuan per person?

Ten million! This is the secret of why "the city is full of gift houses" can survive and make money! Renting a storefront in a small and medium-sized city will not be very expensive, and the small investment will be profitable.

3: Couples Market.

In order to surprise their lovers, couples try their best to give their lovers a different gift on a specific day, and it doesn't seem to matter how expensive it is. There are also couples products that have become popular in pairs in recent years, one commodity, double purchase, and sales have doubled. In addition, wedding souvenirs are also indispensable, you can only get married once in your life, and you will regret it for the rest of your life if you don't leave a souvenir that you will cherish forever.

As a result, a never-saturating market for couples has emerged, and the demand is increasing year by year. To operate such a store, a capital of 5 to 100,000 yuan is sufficient, which can be regarded as a small investment.

4: Business gift market.

The wide range of demand for business gifts is far beyond our imagination, all kinds of opening ribbon-cutting, anniversary celebrations, conference commemorations, factory celebrations, building openings, expos, fairs, investment promotions, sports events, award ceremonies, theatrical evenings ......Wait for the end of the year to continue. After a meeting, tens of thousands of yuan of medals and conference commemorative gifts are common, because the best is not important, the profit margin is skyrocketing. As industry insiders say:

If you don't take orders in March, you will eat orders for three years", a sentence that broke the business mystery.

I know this can help you.

According to the composition of raw materials, the bucket is classified: crystal products, crystal rubber products, plastic products, acrylic products, bamboo and wood products, plant textile products, metal products, gold and silver products, electronic products, ceramic products, wood carving crafts, birch bark handicrafts, wheat straw handicrafts, horticultural craft products, leather products, glass products, paper products, silk embroidery needles, textiles, down products, resin products, glass products.

According to the needs of consumers: furnishings, cultural and educational products, awards, advertising products, tourism products, clothing products, souvenirs, intellectual development products, health care products, business supplies, office supplies, household goods, religious supplies, ethnic characteristics, holiday gifts, collections, employee welfare gifts, gift customization.

Classified according to the expression and meaning of gifts: ornamental gifts, appreciation gifts, value gifts, emotional gifts, and connotation gifts.

According to the nature of the gifts, they are divided into categories: cultural gifts, commercial gifts, and outdoor gifts.

**Gift is a hot concept that has only been paid attention to in recent years, and the background of its production is mainly when the price reduction has become a habit, all kinds of businesses are hollowing out their minds to find ways to win the market in addition to the "first war", and the use of some "atypical" means is to win the attention of the first and the attention of consumers.

1. Purchase products that will give corresponding gifts (can be to buy big and send small, buy main products to send peripheral gifts, send special new and exotic small gifts, etc.); 2. After purchasing the product, participate in the **, and you can get valuable gifts when you win the lottery;

3. When purchasing products, add a small amount of money to obtain supporting products related to the purchase of products. The majority of consumers are entering an era of rational consumption. Although some bizarre methods can attract the attention of the market and the attention of consumers for a while, when consumers really choose consumer goods, they are not stupid and will choose such products.

The key to winning the market is the appropriate means and the quality and service of the product itself.

Gift recommendation: 1To do ** first of all to choose ** gifts, the requirements for choosing a good ** gift is that the target audience likes, new and exotic products, to meet the curiosity of the target audience, with practical value, take it back will not be lost.

2.It can bring convenience to the life or family of the target audience, and is helpful for the company's product storage or consumption, but it is cheap, and it must meet the needs of rare things, which further intensifies the purchase psychology of the target audience.

3.At present, fast-moving consumer goods companies such as food companies and beverage companies can choose the product of food steward to do **, for 4 reasons:

a.Novel and peculiar products are new and exotic products that have obtained patent certificates issued by the State Patent Office, and there is no such thing on the market.

b.The target audience likes to buy food and drinks, the condiment person has a series of foods stored at home, and your food will be stored by the target audience when you buy it, so you send one or several food stewards to your target audience to help him manage the food and drinks purchased, eat them within the shelf life, and make your food safe to drink every time, so it is very suitable. If you give it to him, he will never throw it away, because he can help him manage the food, and every time he opens it, he sees the food steward that your company gave him, so he builds customer loyalty.

c.**Cheap, suitable for doing**, although the food steward is a patented product, but**very cheap, as long as more than one yuan can be customized to buy. Let a unique patented product be used as a value-added gift to return to your target audience, and better improve the value of your company's products.

d.Today's ** gifts or value-added gifts on the market, cheap are very common, let alone patented products, so these ** gifts can be processed everywhere, can be bought everywhere, can not meet the Chinese hunting psychology. Therefore, ** gifts or value-added gifts are becoming less and less valued, and more and more attention is paid to fighting ** war.

** The war has become the object of desperate struggle, so that the profits of enterprises are getting lower and lower, and the investment is getting bigger and bigger.

With the baptism of the economic crisis, the gift industry has gradually reversed itself from the narrow state of self-service and mutual elbow, and has taken the road of division of labor and cooperation specialization, vertical and horizontal, and constantly developed meticulous and diversified marketing channels and updated marketing concepts. Traditional wholesale, the need to improve and scientific, combined with other industries, integrated marketing, as many production plants as possible, the advantages of the best business together, through a wide range of marketing channels to occupy market share. This also gradually makes those gift companies with services in place, high service level, strong professionalism and strength stand out.

The pace of change in market demand is also getting faster and faster, leading to rapid changes in the production of gift producers. Therefore, whoever can launch products quickly can occupy the market and win customers first. In traditional enterprises, the entire production cycle and circulation cycle are very long, which not only means that it is impossible to quickly respond to the market, but also means that a large number of resources are occupied throughout the cycle.

With the use of information technology, Tanbian can solve the two problems of quickly meeting market demand and reducing time cost at the same time.

The production of gift merchants should be determined around the market demand, and the products produced (for intermediaries are "services") should be taken to the market to realize their commercial value. The use of information technology to establish a close connection with distributors, retailers and even end consumers to shorten the distance between production and sales to quickly capture changes in market demand. The use of information technology to establish a new type of relationship between enterprises and the market, is a new area of the rapid development of the gift industry.

In recent years, ** gifts have gradually become a hot concept that people pay attention to. Giving a slag gift with the company's brand logo or ** language is an effective way for enterprises to enhance brand awareness. Because gifts are often given with the product and have the distinctive characteristics of the product or business, they are usually produced by OEMs.

**After clarifying the needs of buyers, the merchant makes products on demand.

** products usually bring the public ** cheap feeling, but there are also many companies willing to use high-end smart leakage materials and new technologies to improve product quality, so as to attract customers. The overall impact of raw materials on the gift industry as a whole is drastic. Oil, textile materials, metals, and plastics all affect the cost of gifts.

Wearable gifts account for the largest proportion of all products, so the fluctuation of textile materials is more concerned by the industry. Since the end of 2008, cotton has continued to be shortage, and at the end of 2009, China's cotton spot per ton reached RMB 14,913, and in March 2010, it closed at RMB 16,048. At the end of 2009, viscose staple fiber and polyester staple fiber were RMB18,850 and RMB9,600 per ton, respectively, compared with the beginning of the year.