How to create a high converting baby detail page

Do you know which page is the most important for a store? Is it easiest to increase the conversion rate of your traffic? The answer is the baby detail page.

In order to do well, the store manager knows that in fact, in addition to having a persistent heart, he must also make his own characteristics. It is a very important aspect to do a good job in the content of the baby's detail page. When visitors search to see the baby, what do they most look at?

Baby's **, size model (size), color, courier instructions, purchase and return agreement, etc., these are basically the original and required baby attributes on the baby's detail page. Baby description, as the name suggests, refers to the introduction and description of the store to the baby. If you spend a lot of money in the early stage, promote a series of treasures, and finally attract customers, come in and see a few words in the description set only **, some are not even clear, most of them look at it and leave!

I won't say much here, let's share a few tips on the baby description detail page: 1. The baby must be clear. This is not to say but also clear 2, give the baby emotional characteristics, and bring customers into the emotional environment.

For example, if you are selling ornament knick-knacks, you can match warm wallpaper or foils when taking pictures, so that the baby can be integrated into a certain environment, so that customers can more truly feel the effect of the baby in the situation. In addition, for some petty bourgeois products, you can match some emotional text, which will have a different good effect. 3. The description of the baby should highlight the key points and outline the highlights:

Shop around, choose you or not. **Sellers are like clouds, and naturally there are many similar babies sold in the same industry. And most people like to shop around.

Therefore, point out the highlights and characteristics of your baby, so that buyers can distinguish the difference between your home and others, and see the highlights to attract people to choose you instead of others. 4. More detailed drawings, truthful descriptions are not exaggerated. If you go shopping by yourself, two products of the same kind, one only has a few overall pictures, and the other is that you can even look at the corners and corners very carefully, and see it more thoroughly, what will you think as a customer?

And how to choose? A truthful and detailed description is one of the important foundations for selling something online to facilitate transactions, otherwise, the visitor will just go away quietly without taking a cloud with him. Since the content of this part of the baby's description is so important, some stores will think of putting everything on that page.

This direction is good, but we should also pay attention to grasp the "degree", and add some promotion treasures to some ** activities in the store in a simple and clear way, and you can receive a good effect. Otherwise, when a visitor comes, as soon as you open it to see, your eyes will be dizzy, and the effect will probably be what you want. After all, the baby detail page is the first page for customers to contact the store, and the first impression is still very important, pay attention to maintaining a good glow of the friendliness of the baby page The process of customers looking at the baby detail page is a process of understanding the baby, and it is also an opportunity for us to sell things, and a process of persuading customers to decide to take pictures of the baby.

There are many 4 on the river sugar moonlight above 5 4 can be found.

Since it is to improve the conversion rate of the baby's detail page, it is obvious that it is necessary to do a good job in the copywriting planning and optimization of the detail page, so let's focus on how to create a popular detail page.

1. Understand the buyer, what exactly do they need?

1. What information do customers need? Clarity of every angle of the product**; product manufacturer information; Product features, practicability, selling points; baby specifications, models; Product quality certification documents, standard certification; the detailed purpose and function of the product; List of product accessories; Is it right for you? How much is the brand hard power support of the product?

Is the baby's after-sales and praise really that good?

2. The buyer said that your detailed planning is really good!

2. Optimize your baby's detail page.

1. The two fundamental points of the baby's description: product value point; Think from the buyer's point of view as a non-professional;

2. Six key points for baby description: Pay attention to Qiaozi Qili in three seconds; the first three screens; emotional marketing; Fab Interests, Ranking Method; Delete the purchase hold details page; The core selling point of commodities, treasures and products;

3. The order of product description: appeal to emotional statements; Big picture of baby; Dot; The products have won honors; the order of the product in our store; Product differentiation, the most unique selling point description; Repeat customer experience; Actual picture of the product; Comparison with other products; Product function introduction;After-sales guarantee;

brand and enterprise hard power guarantee;

3. User experience.

1. Praise from customers;

2. Complete categories of relatives and friends: similar associations; complementary associations;

3. Stimulate sensibility: reality show; Product detail drawing; Physical-size diagrams;

4. Product information: Copywriting description; Products**; **Contrast; Bootstrap Collection; Baby Info;

6. Improve the return rate: Brand strength display: team and warehouse display; Brand authority (award display); brand story; Instructions for safe packaging, postage; the method of entering the store; Customer maintenance: Weibo, QQ group, Want Want group, gang, WeChat***;

8. Resonance: Expert comments; Authoritative evaluation of the extranet; The customer who browses this treasure ends up buying the product.

**The conversion rate is low, do I need to replace the baby detail page? How do I change the baby detail page?

Transaction is the ultimate goal of each of our sellers, and the main function of the detail page is to convey product information and selling points, and eliminate the information asymmetry between users and products. The final sales conversion lies more in the user's rational thinking about the product function and the best products. That's right, there are two problems that need to be solved in the transaction, the first is trust, we will not elaborate much here, and the second problem is cost-effective, today we will focus on cost-effectiveness.

The first method is to improve the cost performance of the product. Improve the cost performance of products through data comparison. First of all, find a competitor, for example, if you are a toothbrush, then the competitor may be a regular toothbrush, an electric toothbrush, mouthwash, dental floss toothpick, etc.

It is important to note that when comparing the cost performance with your competitors, you should use your own strengths to compare with the shortcomings of others, so as to better reflect the cost performance of your products. Of course, we must not be fooled, and we must conform to common sense and normal cognition.

The second method: Equalization. For example, a 100 yuan toothbrush can be used for three months, and it is about 30 yuan a month, you can say

You can have good oral health for 1 yuan and 1 day, which sounds like a good deal. It's actually hard to sell a 100 yuan toothbrush, but if you change the concept, consumers will find it very cost-effective.

The third method: conversion. This method also needs to change the concept, for example, a 30 yuan product can be converted into a cup of coffee; A product of 100 yuan can be converted into a 3D movie.

The 100 yuan toothbrush I just mentioned can be said to be three months of oral health, only the money of a movie.

Every consumer has a psychological account in their hearts, and we just replace the psychological account of daily sales such as a 100 yuan toothbrush with another entertainment psychological account, so that consumers are naturally easy to accept.

The fourth method: **** activity. This is actually quite common.

For example, the top xx benefits; group benefits; All kinds of ** tools, etc. In fact, now the e-commerce tools of each platform are very powerful, as long as you study it and use it reasonably, it is easy to raise sales to a great level.

So do you need to pay attention to our baby detail page? The baby detail page is part of our trading volume, and we need to explain the problems of the product on the detail page, so that the customer will probably understand why and do it quickly. Of course, Wang Changyou also needs to be optimized afterwards, and any deficiencies can be improved.

Decoration is the first step to open. Among them, the design of the detail page is the top priority of decoration and a necessary means of conversion rate. So how do you create a product detail page with a high conversion rate?

As a store baby e-commerce company with nearly 10 years of decoration experience, today I will share with you what characteristics of a high-conversion detail page should have.

1. The overall page of the detail page should be coordinated, and the theme and page should be related.

If you want to develop a theme for a detail page, then the designed page should be associated with the theme, otherwise many customers will not be able to make it clear. The page does not need to be overly complex in design, just need to think about the consumer's purchase behavior, what kind of product, copywriting, and typography can attract customers more.

Second, the design of the detail page and the home page should be consistent with the attributes of the main product.

**The home page poster in the decoration must be designed around the selling point of the product itself and the quality of the product.

3. Highlight the biggest selling point of the product on the product details page.

The poster will highlight the quality of the product, so you might as well make a display of the strength of the brand or company to increase the customer's awareness and trust in the brand or company. Let customers know what kind of strength the brand or company has, and then combine it with the selling point of the product when showing the selling point of the product.

Fourth, it is necessary to personalize the display detail page to eliminate the visual fatigue of consumers.

**The product display in the decoration has a color display, which can eliminate the visual fatigue of customers and also tell that there can be so many colors to choose from. At the same time, the color display can also show the details of the product, and the display of details is combined with the selling point to display. If the product has particularity and can be expressed in different ways, then it can also be displayed.

5. At the end of the detail page, you can add take-back and shopping service protection.

Finally, you can add about return and exchange, that is, the after-sales guarantee. There are also shopping instructions, for example, if there is a slight color difference, it is best to remind the customer, as well as the express delivery time within how many hours of delivery, what kind of express delivery is the selected express, etc., the region of express free shipping is written at the top of the baby details page.

The association recommendation of the baby detail page is indispensable, and the association is similar, collocation, complementary products, etc. The good association recommendation can drive the sales of other products in the store.