How to improve the conversion effect of information flow with low conversion rate?

CTR is CTR and CVR isConversion rateCPM is the cost per impression, the total consumption of impressions is 1000, CPC is the cost per click, CPA is the cost of conversion performance, and ECPM is the estimated conversion rate and estimated click-through rate bid.

Read work.

Conversion rate = ** number of clicks) 100%. For example, 10 users see the results of a search promotion, 5 of them click on a promotion result and are redirected to the target URL, and then 2 of them have subsequent conversions.

Then the conversion rate of this promotion result is (2 5) 100%=40%.

The conversion rate is the core of whether the company can make a profit in the end, and improving the conversion rate is the result of the comprehensive operation strength.

Hello, I don't know if I can help you!

Traffic and conversion rate are mutual, and with traffic, the probability of natural conversion will be relatively increased!

One: Choose the product you want to promote, be sure to do a good job of the main picture and detail page, because the first thing others see is your main picture! But don't make the main image too flowery!

Two: **positioning, in fact**, can also pull popularity, for example, the same piece of clothing, others sell 200, you sell 180, when others are choosing, they are likely to place an order with you! After all, there are a lot of people who are cheap!

Of course, they are all here to make money, and they can't do loss-making business.

Three: improve the collection of products, the weight is extremely important in the **, you don't have the weight of everything is empty talk, the weight is high, the natural traffic also comes naturally, the rate will increase a lot, as for how to get more collections, you can add some discount coupons, or collection gifts and other activities! In addition, you can go to the QQ group to brush each other.

Four: set up coupons, full reduction, full send, or full of how many small gifts, **activity can not be less, there are a lot of buyers, the actual selling price of your store he looks uncomfortable, and others mention ** with a variety of discount coupons and then reduce **, but customers still like! Because many buyers will have the psychology of greedy for small bargains, as long as they grasp the psychology of customers, orders will come!

Campaigns also go a long way in converting rates.

Five: join the freight insurance, and seven days no reason to return the service, because online shopping is not visible in kind, many buyers will have a lot of concerns, of course, this is human nature, who is afraid of buying back things are not satisfactory! When you have freight insurance, and package return and exchange services, buyers feel protected.

There is also the credibility of the store is really extreme, extremely important, if you are a newly opened store, nothing, no evaluation, few people will come to your store to place an order, if you are a new store, you can try to brush the order! Let's do your own research!

Finally, I wish you a prosperous business!

I have already obtained a book that I can't read, how to improve the utilization of information?

A: Read it slowly.

The textbook is clearly written and gradually. Because I was in a hurry to read, I swallowed a lot of things without understanding them, so I crashed into a sea of words written in a lot of terms, and I got dizzy.

In fact, it's just a hurry.

Lots of good books, the interface is not too stiff. The preface of the book, the postscript of the book, read them one by one, and the concepts are clear, and it is good.

It is recommended here to read PDF with the Kindle app on your pad. It's not that this is much better than a good paper book, it's mainly convenient to explain the words. Many words are understood on the spot, and if you take your time, you can get much better.

Then, a better way is to change the hosiery business:

Do what you can, and don't rush to read a book that's hard to understand.

There is no such thing as a book that must be read. Reading should always follow your own interests or books that correspond to your own knowledge framework. If you really don't like it, it's useless to force it to read.

If you are really interested in the industry, but you really can't read it, you can start with the industry's primers and choose a translation that you can read.

Some insiders will look down on introductory science books, but you don't have to worry about that. If you don't have diamonds, don't do porcelain work. If you don't exercise for a long time, you will die if you run a marathon when you come up. There is no shame in admitting this. Just take your time.

At the end of the day, it's nothing more than that:

Choose books that are similar to your interests and knowledge structure; Knowing is knowing, starting from the concept of laying the foundation; Don't ask for quick greed; Once you are familiar with the basic concepts, you will naturally grow rapidly.

An example I like to give: if you are in the second grade of primary school level Chinese, you will stumble when you read "Journey to the West"; But when I graduate from primary school, I will naturally be able to ride the wind and waves - basic peripheral knowledge is still needed, so there is no need to be in a hurry.