Different from other types of live streaming, what are the advantages and disadvantages of store liv

They need enough detail to understand, and there is a certain time gap. Through live broadcast, the product can be displayed in real time, and the panoramic description of the product details is combined with the push of the explanation. <>

All products, point-of-sale, displays, commerce, volume, customer responses, and customer paths to purchase are all on a single platform, which facilitates the rapid visual management of various data in the store. Through the continuous improvement of the quality of live broadcasting, the standardized operation of live broadcasting, and the display of product selling points in all aspects, the brand and value can be better highlighted and the advertising efficiency can be improved. <>

Interactions during live streaming provide a more timely understanding of the customer's needs and their problems. In addition, repeated reminders and repeated presentations during the live broadcast can better allow customers to deepen their memory of the product and complete the transition to familiar and habitual purchases. In addition, in the past, platform operations required the day-to-day operation of the platform.

Live broadcast can show the whole process of sales, live broadcast can be notified in advance, and the pre-sale of new products can grasp the purchase needs of fashion people and improve the speed of product innovation. Sex sales and inventory can be advertised based on the characteristics of people who pay attention to it. When consumers are able to learn more about the product and business, the product itself will have more room to display, and consumers will be more willing to buy.

Small sellers on the platform will suffer losses. If you want to share this part of the traffic, you don't have access to human and material resources, you have to do it yourself. As you can imagine, this will lead to more and more serious hierarchical differentiation on the platform.

Even if some categories are prohibited from live broadcasting, when sellers operate ** live broadcasts, because there are many sellers participating in live broadcasts, the content is mixed, and it is inevitable that there will be some bad live broadcast content involved. Live broadcast time is limited. The duration of the live broadcast lasts 2 hours.

Without great live content, it's hard to keep fans going.

The advantage of the live broadcast of the store is that the goods are complete, basically you have all you want, and the introduction is more professional, the disadvantage is that you can't see the real thing, and you are not very sure about the quality of the product!

Different from other types of live streaming methods, the advantage of store live streaming is that it is real, and sellers will be more assured when they buy it. The disadvantage is that the product is single, because the things sold in your store are all of the same brand or the same type, which cannot compete with other ways to bring goods.

The store live broadcast can not be found to be a source of goods, there are still some old customers, and the popularity is relatively large, but the disadvantage is that if the store brings goods, you can only use your own employees or yourself to be a live broadcast expert, which is not very professional.

Different from other types of live streaming methods, the advantage of store live streaming is that it can increase sales and drainage, and the disadvantage is that the consumer group is relatively simple.

Features of live streaming:

1. The live streaming system has strong interactivity.

Compared with the traditional way of bringing goods, the more obvious feature of the live broadcast system is that the interaction is particularly strong, it is not just to complete the transaction of goods, but to interact well with fans in the process of bringing goods, such as chatting in the comment area, sending small flowers, etc., the protagonist is no longer the live broadcast with goods, but more fans can participate in it, which can enhance the stickiness of fans and drive the atmosphere of bringing goods.

2. The live streaming system is time-sensitive.

There is a big difference between the live broadcast and the ordinary short **, it will distribute some coupons on the spot in the process of bringing the goods, once you miss the time of the live broadcast, even if there is a recording to watch in the follow-up, you will not be able to receive the discount again. This real-time way is more motivating to consumers, because it is very time-sensitive, if you miss it, you can only wait for the next time, so for consumers, it will be more proactive, especially in the case of interest in the activities and products of the merchant, it is more likely to be carried out.

3. The live streaming system has strong interest.

The live broadcast system does not only have the function of placing orders and transactions, but also adds many interesting functions, such as stickers, flowers and other materials can be used by fans, so that they will not be bored in the process of watching the live broadcast, and fans can also give some small gifts when they meet their favorite anchors, and the anchor can also set up red envelope rain according to the needs of the event, etc., such a live broadcast with goods is undoubtedly very interesting.

4. You can buy it while **.

In the live broadcast of goods, if consumers see their favorite products, they can directly click on the link to buy, and do not need to jump to other shopping pages again, which is very convenient for consumers on the one hand, and on the other hand, it also improves the probability of product transactions.

5. Rapid change.

With the increasing variety of goods, consumers' choices are also more diverse, so this also increases the time cost to some extent. The live streaming system** helps consumers buy high-quality and low-cost products selected by the anchor in advance in a short period of time. Moreover, the interaction between the anchor and the consumer, the detailed explanation of the product by the anchor, and the trust of the consumer in the anchor have enhanced the consumer's desire to buy.

With the continuous development of the Internet, many jobs related to the network have ushered in great development, and the network platform has also brought many people opportunities to work and develop, especially the emergence of many emerging industries, which can be said to bring benefits to more people. This includes the live streaming industry, which can be said to be becoming more and more popular with more and more people, because there are many advantages of live streaming, but of course, there are some drawbacks. <>

The use of live broadcast on the network to bring goods can bring excellent sales performance in a very short period of time, and can obtain a lot of profits in a short period of time, and the live broadcast platform can obtain a large number of fans through the means of the platform, which can also slowly accumulate popularity for the future live broadcast goods, and can well achieve their own brands, especially some hand-designed products. There is no need for physical store investment to carry out live streaming on the Internet, which can be said to greatly save the investment and expenses in the early stage. Moreover, live streaming will have a more intuitive impression for consumers, because compared with the traditional **, live streaming can see the entity and use of the goods, so that consumers can have a more clear sense of experience, so they can communicate and understand more effectively when live streaming goods, and avoid problems when using products.

In addition, there are still some drawbacks in live streaming, although it is relatively cost-effective for consumers, but for merchants, it may cause brand losses, especially for many live streaming goods, the same product, is from different brands and manufacturers, then it may be due to the reason of the anchor with goods, resulting in a gradual decline in the influence of the brand, forming a vicious circle. In addition, even live streaming has great limitations, especially many electronic products, which may be relatively cheap on many live broadcast platforms, but many people dare not buy them, because the quality of these things is difficult to guarantee. <>

Then there is the biggest problem, this industry is still in the stage of slow development, and there is no perfect management and standardization mechanism, it can be said that many types of people can carry out live broadcasting, so the quality and quality of bringing goods can also be said to be uneven, so there is no specific industry norms and guidelines for this industry, resulting in a lot of uneven problems, resulting in very difficult product quality and selection. Therefore, live streaming has both advantages and disadvantages.

The advantage of live streaming is that more people don't have to buy some things with expensive ones, buy cheaper in the live broadcast room, and buy things that can't be bought under the usual **, and also allow merchants to push their own goods to more people.

It will be more real, it can present the whole process of things, it can also allow us to understand the product more comprehensively, it can also let us understand a lot of knowledge, it can have a certain degree of sociality, it can allow fans to interact with the anchor, which is conducive to the diffusion of information, and will also make selling goods more interesting. The disadvantage is that it is easy to deceive consumers, unable to see specific details, easy to be suspected of fraud, and it is also easy to cause consumers to be deceived, which will lose consumers' trust in the anchor.

The advantage is that it can attract more attention, there are a lot of discounts, you can show it on the upper body, which is more infectious, but the disadvantage is that the live broadcast does not show the real quality of the goods, and the effect of wearing different figures and appearances is not the same, and the delivery time is relatively slow.

The advantage is that more people pay attention to it, and the product is better displayed, but the disadvantage is that it is easy to lead to refunds, and it needs to have a very large amount of traffic, and the dependence on fans is relatively high, and the dependence on the platform is relatively high.

The difference and connection between online live broadcasting, live e-commerce, and live broadcasting.

Network direct and quiet carousel: roughly divided into two categories, one is to provide TV signals on the Internet, such as the live broadcast of various sports competitions and literary activities, this kind of live broadcast principle is to collect TV (analog) signals, convert them into digital signals and input them into computers, upload them in real time**for people**, which is equivalent to "network TV"; The other type is what people know as "Wanghu Yunyuluo live broadcast": set up an independent signal acquisition device (audio +**) on the spot and import it into the director (director equipment or platform), and then upload it to the server through the network and publish it to **For people**.

Live streaming: The content form of live streaming is a more understandable and intuitive form of presentation, which quickly arouses people's desire to watch it, so as to drive the purchase of goods. Live e-commerce:

The fast-paced lifestyle makes people not want to spend too much time to see textual advertisements, lengthy text paragraphs such as flyers, people will be impatient to read, not attractive, and can not bring a good advertising effect The connection between the three is through live webcasting, consumers often face the problem of selecting which product in detail, which purchase channel is a headache, then the traditional e-commerce channel is full of text and **, and can not arouse too much desire of consumers. The new e-commerce live broadcast model, consumers can directly see the product, and the anchor of the e-commerce live broadcast can display the product and try it, which can be a faster and more comprehensive understanding of the various information of the product, and quickly judge whether the product is suitable for themselves and whether they want to buy it. In addition, it can reduce the loss of shipping costs and other losses caused by the return of goods purchased by mistake, and can allow the consumers to enter the scene of shopping display in an immersive way.

Summary. Hello dear, I'm glad to answer for you, the competitive advantages of live streaming for you are: 1

The live broadcast is more intuitive, interactive and timely, shortens the distance between the product and the user, and makes people feel like a first-hand experience in the storeThrough the anchor's sight, hearing, and touch, the sense of trust is increased. 3.

Low costCompared with traditional offline stores, live streaming eliminates high store rent and decoration costs. 4.Wide audience: Through the traffic of the live broadcast platform, you can attract users from all over the country for businesses.

The traditional offline store opening model can only attract customers in the local area or even in the local business district. At the same time, live streaming also avoids space constraints during special periods. 5.

It is more realistic, especially for products with high consumption frequency such as clothing and beauty, the anchor's try-on and trial experience can present the effect well in front of fans, so as to promote fans to accept the products they recommend as quickly as possible and generate sales conversion. Hello dear, the above is the reply collected for you, I hope my reply can be helpful to you, especially for clothing, beauty and other products with high consumption frequency, the anchor's try-on and trial experience can present the effect well in front of fans, from.

Hello dear, I'm glad to answer for you, the competitive advantages of live streaming for you are: 1The live broadcast is more intuitive, interactive and timely, shortens the distance between the product and the user, and makes people feel like a first-hand experience in the store

Through the anchor's sight, hearing, and touch, the sense of trust is increased. 3.Low costCompared with traditional offline stores, live streaming eliminates high store rent and decoration costs.

4.Wide audience: Through the traffic of the live broadcast platform, you can attract users from all over the country for businesses. The traditional offline store opening model can only attract customers in the local area or even in the local business district.

At the same time, live streaming also avoids space constraints during special periods. 5.It is more realistic, especially for products with high consumption frequency such as clothing and beauty, the anchor's try-on and trial experience can present the effect well in front of fans, so as to promote fans to accept the products they recommend as quickly as possible and generate sales conversion.

Hello dear, the above is the reply collected for you, I hope my reply can be helpful to you, especially for clothing, beauty and other products with high consumption frequency, the anchor's try-on and trial experience can present the effect well in front of fans, from.

It helps fans to accept the products they recommend as quickly as possible, resulting in sales conversion. Especially for small and medium-sized enterprises, it greatly reduces the entry threshold and operating costs, and quickly leads to the area from point to point, resulting in an online "chain reaction". Hello dear, the above is the reply collected for you, I hope my reply can be helpful to you, if it is helpful to you, hard work you give a thumbs up I wish you a happy life, happy every day, and all the best