How to run a successful product through online marketing

Is it difficult to promote enterprise products?

Enterprises want to enhance their popularity, the most effective way to promote products is to dominate the screen, many companies do dominate the screen every day orders like running water, muffled to make a fortune, so, what is the screen?

First of all, let's talk about it, what is dominating the screen?

As the name suggests, it is because the demand users will search for some keywords on the potato only, if the position of the homepage can appear more than 3 effective information about you, we can understand it as dominating the screen.

For example: if you search for how to choose men's skin care products, and the page is full of your product or brand information, then your product will dominate the screen.

The general domination screen on the market is to operate dozens or even hundreds of platforms at the same time,Do it in this way,It takes at least one year or even two years to achieve the whole network domination screen,High cost,And the effect is not good,And now,You only need to operate one platform,Exclusive delivery,Let your products quickly achieve the number of domination of the screen!

Network marketing is a means, simply put, it is to do marketing through the Internet, all means are Internet-based, but in line with the basic laws of marketing. The essence of marketing is to let users know you, find you, understand you, trust you, make deals for you, and repeatedly close deals with you.

So once your online marketing operation is done well, it is very simple to run the revenue. Almost all ways to make money can be grafted onto network marketing, whether it is selling products, selling services, selling knowledge, or others.

For individuals, the use of network marketing can be their own knowledge, knowledge revenue. Or**several products, using network marketing** goods can also be. The means of network marketing are changing all the time, and various innovative revenue methods are also coming out of the new, and the latest revenue play of network marketing is community marketing, which is shared with you here.

Through community marketing, it is to find users who are particularly interested in a certain aspect, and then link them all together, build a platform, and make an organization, where each member collects membership fees or organizes various activities, and charges through activities. It seems nonsensical, as long as you choose the seed users in the early stage, the whole process structure is clear, and community marketing is also a way to be the most important year this year.

For enterprises, network marketing solves the problem of adding new users, establishing brand awareness, reputation and loyalty, and solving these things, marketing is very easy.

ps: When asking questions, you can try to describe them clearly, especially in the use scenario, this kind of broad question is really not good to answer and answer, so you can only simply classify and introduce it.

1. Self-marketing.

2. Paid advertising marketing.

3. Two micro and one shake marketing.

4. Professional platform marketing.

The cloud media easy platform has many resources, one-stop network-wide release, wide coverage, all types are available here, professional team, 24 hours to serve you.

, so the current competition is extremely fierce, the effect of network promotion is phased, it takes time to start promoting, just like opening a store to do business, waiting for some people to have business! It's the same with online promotion, if you advertise a lot on the Internet, your business will be better when more and more people reach a certain level of awareness about your company! Therefore, the hard work in the early stage is indispensable!

Nowadays, more and more companies are realizing the importance of online promotion. It is also willing to invest heavily in network promotion. However, through the survey of enterprises, most enterprises are not very satisfied with the effect of network promotion.

This is not the fault of online promotion. It's that the business is not doing the network promotion correctly. Spent a lot of unjust money that shouldn't have been spent.

The money spent on network promotion is far greater than the money that should be spent. Just look at how they promote it online. It is clear that such network promotion cannot have a good promotion effect.

In fact, it is not difficult to carry out online promotion correctly. Just follow these five points strictly. Network promotion will not be without good results.

2. Your information must be listed on the first page of the search results.

Research results show that more than 80% of Internet users use search engines to find and buy products and services; 90% of potential customers only look at the first page of a search engine results page. If your products and services don't appear on the first page of search engines, you're missing out on a rapidly growing market.

Does it still make sense to you if your information is on the second or lower page of the search results? Since your information ranks behind your competitors, it's your competitors who visit first, and if they're happy with your competitor's information, they stop visiting you.

If your information is on the second or lower page of the search results, you might as well not do it.

3. Your information must appear prominently on the first page of the search results.

If your information doesn't appear prominently on the first page of search results, then this kind of promotion might as well not be.

Fifth, before the implementation of network promotion, do a network promotion investment value analysis.

Before the implementation of network promotion, do an analysis of the investment value of network promotion. It's very important for businesses.

It turns out that as long as the following five points are strictly followed.

At present, the main models of network marketing commonly used in the world are as follows. [1]

The main goal of the store model is to use network technology to shorten the distance between enterprises and customers, and it is a business model that sells products or services directly to consumers. The store can be divided into two parts: the first part is the part that consumers can access - the front desk part of the store, that is, the customer selects the goods in the electronic store, checks the variety and quantity of the purchased items through the shopping cart, places electronic orders, makes electronic payments, selects payment methods and delivery methods, etc. - a series of processes, and the second part is the background management part of the store, including the maintenance and update of the store, customer relationship management, order management, electronic payment platform, Parts such as inventory management and merchandising systems.

Inter-enterprise network marketing model.

The network marketing model between enterprises is to use the network marketing platform to closely integrate the upstream and downstream industries of the enterprise, that is, the raw material merchants, product distributors, transporters, banks and even customs into one, the implementation of network transactions and management, effectively accelerate the flow of information, reduce the intermediate circulation links, shorten the supply cycle, reduce operating costs, improve the efficiency and economic benefits of operations. The network marketing system between enterprises can be built relatively simple, only to establish a BTOB relationship with a certain enterprise, or it can be built very complex, connecting multiple upstream and downstream partners with a network.

Neutral trading platform model.

The neutral trading platform model is a model widely used by many electronic **. Electronic ** belongs to a complete e-commerce enterprise, it neither produces products, nor buys products, but only provides an electronic trading platform for its respect and concealment of other enterprises, by expanding the popularity of electronic ** to attract consumers to ** shopping, through investment to attract merchants to station, to charge service fees to the merchants stationed in ** to achieve profitability.

The advantage of the neutral trading platform model is that it will centralize the scattered e-retail stores and provide unified electronic settlement channels, logistics distribution systems and other supporting services for investment enterprises to achieve economies of scale; It has the comprehensive advantage of providing consumers with information integration, reducing the cost of consumers searching for information, thereby increasing the number of visits and enhancing brand image and popularity.

Online procurement mode.

Procurement is the behavior of enterprises to purchase products and services from the outside world for normal production, service and operation, it is an important part of the operation process of enterprises, directly affects the production process, and has a great impact on sales and the realization of the final profit of the enterprise. Online procurement is the whole process of enterprises purchasing products through the Internet, including enterprises understanding the product information of the best business through the Internet, selecting the right business through comparison, and reaching a transaction and signing a procurement contract through negotiation. Enterprises can establish an online procurement platform or use a public procurement platform to implement online procurement.