What is word of mouth marketing in network marketing, and how do enterprises carry out word of mouth

Word-of-mouth marketing is to provide consumers with the products and services they need in the case of investigating market demand, and at the same time formulate a certain word-of-mouth promotion plan, so that consumers can automatically spread the good evaluation of the company's products and services, so that people can understand products and establish brands through word-of-mouth, and finally achieve the purpose of selling products and providing services.

Methods for businesses to carry out word-of-mouth marketing.

1. Precise positioning of the product.

No matter what kind of business it is, the attributes it has are also limited, and it is difficult to ensure that everyone likes it. Therefore, it is necessary to have a precise positioning of the product and target the right people.

2. Learn to convey brand connotation.

For example, attending events hosted by the company and participating in the shooting of the company's brand culture videos; Appear on the company's official website, the company's official Weibo and other ** sharing pages operated by the company. They do not charge any remuneration and participate in various promotional activities on a voluntary basis, and Yijin provides them with free shooting of personal image topics and the latest product experience.

3. Abundant e-commerce promotion channels.

Although the strategy of multi-platform entry will increase the input cost to a certain extent, it can play a positive role in the promotion of the brand. Open a *** on each e-commerce platform, which not only expands sales channels, but also increases the opportunity of brand **.

The role of online word-of-mouth marketing: 1. Enhance brand reputation, which is also the intangible feature of online word-of-mouth marketing, which gives word-of-mouth more advantages in the development 2. Catalyze user transactions, enterprises do a good job in word-of-mouth marketing is a promotion for the development of the enterprise itself, which can increase user visits, develop customer groups, and network wheel bright word-of-mouth marketing can greatly reduce expenses 3, overwhelming, but quietly, moisturizing things silently.

4. Enhance brand reputation, to a certain extent, the weakness of advertising credibility is declining year by year, the key to word-of-mouth marketing is authenticity, there are topics that can attract people's attention, creative, so that people can take the initiative to absorb the content of Youtong, so doing a good job in word-of-mouth marketing will give the company a steady stream of profits.

First, marketing based on online word-of-mouth is word-of-mouth marketing, which includes product quality improvement and service improvement, but the core is to spread corporate word-of-mouth through the media, and let enterprises have a good word-of-mouth through multi-party efforts to support the long-term development of the brand, and online word-of-mouth marketing is word-of-mouth marketing based on the network platform.

2. How to establish a good online reputation.

1. The product is really good. The first premise of good word-of-mouth is that the product is really good, at least the customer can use it, if the user experience is relatively poor, online word-of-mouth marketing can save the enterprise for a while, but it can't save the enterprise for a lifetime. Enterprises should improve their products while building online word-of-mouth, which is more conducive to the long-term progress of word-of-mouth marketing.

2. Perfect post-sales and promotion service system. The second premise of good reputation is good after-sales service, let's just say a little more popular, consumers bought your goods, there is a problem can not find a place to repair, and do not return or exchange goods, no matter how powerful the marketer, there is no ability to do a good job of this brand reputation. Of course, the average business is not so bad.

3. Online word-of-mouth marketing. From the user's point of view, how to judge the reputation of a brand.

2) Someone who can ask professionally; There is also a very important point that is debated and laughed at is the accumulation of brand information, like Lenovo notebooks, consumers generally will no longer understand its reputation, because it is already a well-known "brand", and it recognizes this brand from the heart.