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The payment habits of digital reading users are more mature
In recent years, with the increasing awareness of copyright in society, and the willingness to pay for high-quality content has increased. The payment habits of digital reading users in China have been relatively mature. From 2020 to 2021, the proportion of users who have paid for digital reading has increased to.
There is a high willingness to pay for e-books and online literature reading
Specifically, from the perspective of the willingness to pay for different product types, most users have a high willingness to pay for e-book reading and online literature reading. The current willingness to pay for audio reading is not obvious.
E-reading is the main form of paid reading
Compared with the relatively emerging form of audio reading, e-reading is still the main form of paid reading. In 2021, the proportion of paid preference in the form of e-reading will reach.
Payment by chapter and purchase of membership are the main payment methods
There are different payment methods in China's digital reading market, including paying by chapter, purchasing memberships, paying by the whole book, and rewarding authors. In 2021, the method of paying by chapter is still the mainstream payment method, and the willingness to pay is as high. The second is to purchase membership, and the proportion of willingness is.
Note: The questionnaire is multiple-choice, so the overall value is greater than 100%.
The IP-derived payment market is hot, and the animation payment preference is strong
With the emergence of domestic derivative products such as animation, film and television dramas adapted from literary works, users have a high degree of paid acceptance of IP derivatives. Among them, the animation adaptation has the highest willingness to pay, for; followed by film and television drama adaptations, the proportion of willingness is.
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The first is the digitization of the reading object, that is, the content of the reading is presented in a digital way, such as e-books, networks**, electronic maps, digital**, blogs, web pages, etc.; The second is the digitization of the reading method, that is, the carrier and terminal of reading are not flat paper, but electronic instruments with screen display.
The boom of digital reading has provided more fun and convenience for people's life and learning, but it has also caused some traditional people to worry. Some people believe that with the rise of digital reading, it will not be long before traditional paper reading materials will gradually be abandoned by people and eventually die. This would undermine the cultural charm that can only be felt through paper reading.
In addition, digital books are not conducive to traditional reading management, and may have a negative impact on the growth of minors who do not have the ability to discriminate.
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The digital reading medium is compact and portable, which can better meet the needs of today's fast-paced lifestyle.
This is the biggest advantage of digital reading. Nowadays, there are people reading books on buses and subways everywhere with their mobile phones. Digital reading carriers such as mobile phones, tablets, and MP4 are small in size and easy to carry, and we can open them at any time.
However, traditional paper books are bulky and heavy, making them inconvenient to carry.
The capacity of digital reading is enormous. As a traditional form of text-bearing pure congratulation, the extension and upper limit of paper reading are limited, and the corresponding content is also limited. So the capacity for paper reading is not large.
When reading numbers, we can record all the words through the data.
Although there is an upper limit to the storage capacity, the number of volumes used by the two cannot be compared under the premise of the same capacity. One square inch of e-book can hold the library materials, and the capacity is huge. Obviously, paper reading is not comparable at this point.
Digital reading is informative. The information can be made into various formats such as word, ppt, pdf, etc. Moreover, it can also be digitally embedded in **, sound, image and other elements to achieve ** combination. The content is all-encompassing and lively, so we can feast our eyes.
In recent years, audio reading has sprung up and become a new reading growth point, and the mobile phone audio app platform has become the mainstream choice for people to listen to books. In a survey of readers about the advantages of digital reading, "informative" was chosen.
The software of digital reading is more user-friendly and more in line with the reading needs of modern people. When reading numbers, you can set the font size, color, and font size as you like. These features are favored by the elderly and those with myopia.
We can also change the pattern, color, and screen brightness of the background at will according to our preferences; The setting of reading modes such as scrolling and night reading improves the reading autonomy.
These features not only help protect your eyesight, but also make reading stylish and intimate. The latest audiobooks and other fun forms of reading make it fun for kids to read and stimulate their imagination and creativity.
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Digital reading refers to the digitization of reading, which has two main meanings: one is the digitization of reading objects, that is, the content of reading is presented in a digital way, such as e-books, networks, electronic maps, digital, blogs, web pages, etc.; The second is the digitization of the way of reading, that is, the carrier and terminal of the reading are not flat paper, but electronic instruments with screen display.
Such as PC computers, PDA, ***, MP4, laptops, mobile phones, readers, etc.
Compared with traditional paper publications, digital electronic publications have the advantages of large storage capacity, convenient retrieval, easy preservation and low cost.
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The topic of my essay in the college entrance examination was "Reading in the Digital Age", which was very new and interesting, and from my point of view, it mainly focused on the impact of the digital age on reading. The articles I wrote at that time mainly included the following aspects:
The digital age has brought a new way for people to obtain information, and driven by the new way of information, the way of reading and habits have also undergone great changes. For example, digital books, WeChat, short, audio and other media forms, as well as developed search engines and social networking to bring people's information interconnection, etc., are all innovations in reading methods and habits brought about by the digital age.
In order to better serve readers, some Internet platforms have launched some articles that make money with energy. In this case, many people ignore the issue of depth and quality in order to read more articles, which has plunged the entire reading market into a crisis, which has also caused a great impact on the traditional habit of reading. It also reminds us that in the era of digital access, we must not forget the traditional concept of reading and the cultural spirit.
Digital civilization is a product of the times, and it is an important factor in the change of reading methods. The digital age has brought convenience and efficiency, and readers' text-based reading habits have increasingly changed. The convenience and speed of reading in the digital age guide us to find more new reading methods, and also remind us to maintain the inheritance and development of traditional reading habits and culture in the digital age.
Summary. The digital age is a major transformation of the way we read, with a wide range of impacts and far-reaching impacts. Focusing on the creative impact of the digital age on reading and the destruction of traditional reading habits, and at the same time making full use of the convenience and speed of the digital age, and inheriting and carrying forward the traditional reading habits and culture, can make people have a better reading experience and obtain more valuable information in the digital age.
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At the first National Reading Conference held a few days ago, the China Academy of Press and Publication released the results of the 19th National Reading Survey. The survey shows that in 2021, the comprehensive reading rate of adult Hu citizens in China is as follows: per capita reading of paper books, per capita reading of e-books, and reading forms such as "listening to books" and "** speaking" provide more choices for reading.
Books are an important carrier of human thought and culture, and people obtain the spiritual wealth accumulated by human beings through reading. Reading is an important way to infiltrate people's hearts and spiritual worlds, it can enhance the high degree of personal spiritual Zen, expand the pattern of life, break through the way of thinking, and thus form a unique spiritual temperament of individual life, showing good behavioral norms on the outside, and having firm values inside.
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