What are the current ways to do network wide marketing, and at what price?

The whole network marketing is mostly online marketing, and the online channels are: SEM search engine marketing. What search engine marketing is included in the whole network marketing method (which is divided into free SEO optimization and paid SEM bidding promotion); Email marketing (EDM marketing (EmailDirect Marketing) is also called:

Email marketing, email marketing. It refers to a marketing method used by enterprises to send EDM emails to target customers, establish communication channels with target customers, and directly convey relevant information to them, which is used to promote sales. blog marketing; (It refers to the self-promotion and vertical transmission of enterprises or individuals through the network application platform of blogs, so as to achieve the marketing purpose of promoting corporate image, corporate products, brands and personal qualities.)

At present, our company has its own official micro and official blog, but more corporate knowledge stays in the simple use of microblogging, third-party blogs to send some information related to enterprise information and industry, without the use of unified resources, in this information age can not use the relevant platform, has been in a backward state) paragraph ruined altar marketing promotion; (Forum marketing is "the use of the forum as a platform for network communication to release information about the company's products and services through text, **, **, etc., so that the target customers can have a deeper understanding of the company's products and services.) Display advertising (including network alliances, DSPs, portal ads, etc.) and social marketing (including Weibo, WeChat, Momo, etc.) **Navigation,(**Expensive local tyrant marketing methods) instant messaging, (mainly QQ marketing)**Cooperation (can be traffic exchange, or channel cooperation, etc.) Emerging APP promotion also has multiple channels (such as APPSTORE ASO optimization, Android market cooperation, offerwall and other emerging channels of mobile marketing, as well as today's headlines, self**, Xiaomi advertising platform, etc.).

Self-marketing, also known as social marketing, is the use of social networks, communities, blogs, encyclopedias, post bars, microblogs, open platforms or other Internet collaboration platforms to carry out marketing, public relations and customer service maintenance and development. 11 major points of marketing on the whole network; There are also offline channels: subway advertising, newspapers, community advertising, radio and television, event marketing, outdoor flyers, text messages, radio (can also be counted as network-wide marketing) Exhibition marketing, traditional advertising forms are biased towards brands, while online channels are more effective because of traceable data.

Xuntui customers are analyzed in an all-round way to achieve the effect of 1+1>2 marketing on the whole network.

Internet integrated marketing is a very big topic (hereinafter referred to as integrated marketing), which is nothing more than these three dimensions: networking, resource integration and marketing promotion. These three steps solve three questions: What is it? Why? How?

First question: What is integrated marketing?

Integrated marketing, literally means to connect the scattered to achieve the resource sharing and collaboration of the information system, which is marketing (the process of grasping user needs and quickly commercializing needs). Generally speaking, it is to comprehensively and harmoniously use various forms of communication to achieve the purpose of product marketing with a unified goal and image.

The second question: why do integrated marketing?

Traceability is because your customers are spread across the globe and have a wide variety of interests, hobbies, habits, and individual needs. A single marketing method can only reach one or several types of customers, and cannot maximize merchandising. Therefore, we need to carry out integrated marketing from the aspects of communication objectives, market positioning, information content, communication tools, and element resources.

The third question: how to do integrated marketing when it is implemented?

First, we need to understand the network. Analyze the characteristics of each ** platform: what can you bring to yourself, what you can do, and what you can get.

For example, what can search engines bring to themselves (the most direct understanding is the data of peer searches?) What are its rules for account opening and operation? After being a search engine, I can make it possible for people in need to find me, and I can also use it as a traffic gateway for other ways such as feed and DSP.

Then, it is necessary to integrate various network resources. One more thing to add: dominate all platforms to achieve maximum traffic acquisition and maximum traffic closed-loop.

Next, the most important thing is the actual operation of the landing. The stages involved include: platform opening, material management, platform commissioning, operation and adjustment. Follow the data monitoring and platform management of the marketing funnel (impression-click-visit-consultation-transaction).

Although these are three simple steps, there are still very few operations that can stabilize these three steps.

In the Internet era, some companies are operating like a fish in water, and some companies have repeatedly suffered setbacks in network marketing and eventually went bankrupt. Network marketing is actually an effective and feasible marketing strategy, which cannot be abandoned; On the other hand, I would like to give some suggestions to companies that are ready to show their skills in network marketing, and hope that everyone will avoid detours in the process of network marketing.

Whole network marketing is a new concept in network marketing, including a variety of marketing strategies, such as the current Yingshenheng sales method basically includes news marketing, SMS marketing, email marketing, etc.

However, there are many companies that will use the whole network marketing to assist the email, and use the authority of the news to enhance the trust of customers.

When the enterprise is in the email, you can add the news to the content of the EDM email, as a proof of cooperative publicity, the recipient can click on the news title to jump to the news webpage when reading the EDM email, so as to improve the quality of the news, enhance the authority of the email, enhance the trust of customers, tap potential customers, and increase the popularity of the brand.

This can greatly enhance the effectiveness of a comprehensive marketing strategy.

And, the way of marketing is different.