What are the top 10 forms of magazine advertising?

Magazines, like newspapers, are also a form of communication**, which is in the form of a continuous publication that conveys information in printed symbols.

First: long storage period

Magazines are more durable than newspapers and other printed materials in terms of preservability other than books. Magazines have many long articles, and readers not only read them carefully, but often read them in multiple times. In this way, the magazine advertisement has more contact with readers.

The long retention period is conducive to the long-term function of advertising, and at the same time, the circulation rate of magazines is higher than that of newspapers, which is the advantage of magazines.

Second, there is a clear target audience

Because professional magazines have a fixed readership, they can make advertising in-depth into a certain professional industry. There are many kinds of magazines, from the perspective of publication time, there are weekly, ten, semi-monthly, bimonthly, quarterly; In terms of content, there are politics, military, entertainment, culture, economy, life, education, etc. Professional magazines arrange corresponding reading content for different readers, so they can be welcomed by different readers.

The tendency of specialization of journals has also developed rapidly, such as medical journals, popular science magazines, various technical magazines, etc., which are issued to specific social classes or groups. Magazine's. Although the readership is broad, it is also relatively fixed.

Therefore, for the goods of a specific consumer class, advertising in professional magazines has outstanding pertinence, suitable for the comprehension of the advertising object, and can produce in-depth publicity effect, and there is little advertising waste. From the perspective of advertising communication, this characteristic is conducive to clarifying the target of communication, and advertising can be targeted.

Third: exquisite printing

The magazine is fine, beautifully printed. The front and back covers of magazines are often printed in color. At the same time, because the magazine is printed with excellent printing technology, and the paper is also exquisite, generally high-grade Dowling paper, therefore, the magazine advertisement has sophisticated, high-grade characteristics.

A fine print can undoubtedly make the reader feel a noble artistic enjoyment while reading. It also has a better image representation means to express the color and texture of the goods. Advertising works are often placed on the back cover or in the cover, and the printing is exquisite, and a page often only focuses on one kind of content of the advertisement, which is more eye-catching and prominent, which is conducive to attracting readers to read and appreciate carefully.

Fourth: the magazine has a large circulation and a wide circulation

Many magazines have a national and sometimes even a global impact, often being distributed and sold on a large scale. Taking advantage of this advantage, magazine advertising undoubtedly has an advantage in advertising national goods or services.

Fifth: There is no limit to the number of pages available in the magazine, which can be selected by advertisers and apply advertising design skills

Cover pages, inner pages and inserts can be used for advertising, and the position and flexible arrangement of advertisements can highlight the content of advertisements and stimulate readers' interest in reading. At the same time, a variety of technical changes can be made to the arrangement of advertising content, such as folding, inserting, connecting pages, deformation, etc., to attract the attention of readers.

Advertising includes two definitions, narrow and broad, advertising in the narrow sense refers to commercial advertising, which is a marketing communication activity in which the marketing entity pays a certain fee and widely disseminates marketing information to the public with the help of a medium with a certain ability to communicate, so as to achieve its marketing purpose. Advertising in a broad sense refers to a communication activity in which any individual or social organization pays a certain fee to widely disseminate commercial or non-commercial information to the public with the help of a medium with a certain ability to communicate, so as to achieve influence and promote the sale of goods or services, or simply inform, or change and strengthen people's concepts and behaviors.

1) The so-called advertisements include commercial advertisements and non-commercial advertisements. (2) The commercial advertisement is the subject of the advertisement with the ultimate purpose of selling goods or services; Non-commercial advertising focuses on the promotion of various ideas and propositions, with a view to achieving the goal of changing people's attitudes and behaviors. (3) Commercial advertising is a means of marketing, specifically, it is only a marketing promotion element:

It is a form of communication, but for the purpose of marketing, it is marketing communication, rather than general marketing and single communication. (4) Any advertisement must have a clear advertising subject, that is, the advertiser, as opposed to the advertisement**, also known as the advertiser, is responsible for the authenticity of the advertising information it publishes. This is what distinguishes advertising from other communication activities such as news campaigns.

5) Advertising is a paid information dissemination activity, which is another obvious difference between advertising and other communication activities such as news promotion. That is to say, advertisers need to pay a certain fee to purchase the time and space to carry out the advertisement. (6) Advertising is both a science and an art.

Advertisements must be properly artistically processed and processed without losing their essential authenticity, in order to be more convincing and appealing. (7) From the perspective of communication form, advertising is a repetitive, non-interpersonal communication activity.

1. Continuous advertising (playing the skin to break the two-dimensional expression of the flat medium) 2. Suspenseful advertising (using special materials).

3. Advertisements in magazines.

4. Entrainment advertising.

1 Special Length Advertisement.

The title page and the back cover are the most expensive to advertise, and the cover.

2. Seal it three times; Interior advertising is relatively cheap and timid. Other color board advertisements with specific positions according to different magazines are all special length advertisements.

2 Regular length advertisements.

Full page, half page, 1 4 pages.

3 Color page ads.

Second, the characteristics of the magazine's clever leakage of advertising.

1. The object is clear and the identity is concentrated.

2 The reading period is long and the frequency of contact is high.

3. Stand out and have few distractions.

4 Beautifully printed and attractive.