SWOT analysis was used to analyze the case of mountain dwelling lodge 100

The so-called SWOT analysis, that is, based on the internal and external competitive environment and the situation analysis under competitive conditions, is to list the main internal advantages, disadvantages and external opportunities and threats closely related to the research object through investigation, and arrange them in the form of a matrix, and then use the idea of system analysis to match various factors with each other to analyze, and draw a series of corresponding conclusions, and the conclusions usually have a certain decision-making.

In this way, it is possible to conduct a comprehensive, systematic and accurate study of the situation in which the research object is located, and to formulate corresponding development strategies, plans, and countermeasures based on the research results.

S (strengths) is strengths, W (weaknesses) is weaknesses, O (opportunities) is opportunities, and T (threats) is threats. According to the complete concept of competitive strategy, strategy should be an organic combination between what an enterprise "can do" (i.e., the strengths and weaknesses of the organization) and "can't" (i.e., opportunities and threats to the environment).

The SWOT analysis case of Xuzhou New Century Grand Hotel.

New Century Grand Hotel Xuzhou is located in Xuzhou City, a famous historical and cultural city in China, an excellent tourist city in China, a national garden city in China, and a "thoroughfare of five provinces", located at No. 1 Huxi Road, Quanshan District, Xuzhou. New Century International Hotel Management Co., Ltd. is one of the "Top 20 Hotel Groups in China", and has been rated as "China's Famous Tourism Brand" and "China's Hotel Brand Pioneer".

Strengths Analysis(s).

Excellent location. New Century Grand Hotel Xuzhou is located in Xuzhou City, Pengcheng, a famous historical tourism city in China, an excellent tourist city in China, a national garden city in China, and a thoroughfare of the "five provinces", and is located at No. 1 Huxi Road, Quanshan District, Xuzhou.

Distinct positioning of the city branch yard. As a high-end business hotel in Xuzhou City, giving full play to the advantages of the hotel's geographical location, catering and conference facilities, 90 of them are business guests, of which 46 to 50 are "repeat customers". Therefore, exploring the business source market and further transforming the hotel's business facilities has been put on our agenda.

Target high-end consumer groups.

Sufficient customer source guarantee. Xuzhou is the center of manufacturing, modern service industry and logistics industry in Huaihai Economic Zone, and its economic status plays a pivotal role in northern Jiangsu.

Weakness analysis (w).

Professional management skills are not high. At present, the new Century Grand Hotel in Xuzhou has an unsound enterprise system, a non-standardized management system, backward management ideas, superstitious experience management, ignoring system construction, and is accustomed to controlling the direction of the hotel's business conditions through the ability and emotion of the leader.

There is a shortage of professional management talents. At present, in the colleges and universities that offer tourism and hotel management majors in Xuzhou, the hotel management knowledge learned by students is related to high-star hotels, but the students' practice is mainly carried out in four- and five-star hotels in large and medium-sized cities outside the city, and there is a lack of local work and internship personnel in Xuzhou.

The hotel market is not regulated. This kind of irregularity is mainly manifested in the price cutting competition between various hotels.

Opportunity Analysis (O).

The advent of the era of mass tourism.

The status of Xuzhou regional center is becoming more and more obvious.

The hotel is gaining momentum.

Threat Analysis (t).

The major hotels have rushed to land, and the competition has increased.

Market position of emerging hotels.

-for-tat marketing strategies.

You need to identify the strong products, the weak products, the opportunities you face, and the threats that fall under the competition.

The four factors are determined, and then analyzed.