What is SWOT analysis, as follows

SWOT analysis --- the 26th issue of the Zhongchuang Longmen Array.

SWOT analysis, also known as situation analysis, was proposed by a professor of management at the University of San Francisco in the early 80s of the 20th century, and is a method that can analyze and study the reality of a unit more objectively and accurately.

SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats.

In general, SWOT analysis is a systematic analysis tool before strategic matching and analysis, and is the basis for further strategic layout.

SWOT is an analytical method used to analyze the external environment and internal capabilities of the enterprise itself, which are represented by SWOT.

S stands for Strengths.

w refers to disadvantage.

o refers to opportunity.

t refers to threat.

Through the analysis of these four factors, the company's strategy is organically combined with the company's internal resources and external environment.

Strengths and weaknesses refer to the internal capabilities of the enterprise itself, and opportunities and threats refer to all the factors that can affect the enterprise in the external environment in which the enterprise is currently located.

Extended Resources: SWOT analysis has the following three aspects:

1. Analyze environmental factors.

Using various survey and research methods, we analyze the various environmental factors in which the company is located, that is, external environmental factors and internal capability factors. External environmental factors include opportunity factors and threat factors, which are the favorable and unfavorable factors that have a direct impact on the development of the company.

It is an objective factor, the internal environmental factors include the advantages and weaknesses of the factors, they are the positive and negative factors of the company's own development in its own existence, are active factors, in the investigation and analysis of these factors, not only to take into account the history and current situation, but also to consider the future development issues.

Strengths: It is an internal factor of the organization, including: a favorable competitive situation; Adequate Finance**; Good corporate image; technical strength; Economies of scale; product quality; market share; cost advantage; advertising campaigns, etc.

Disadvantages: It is also an internal factor of the organization, including: aging equipment; management chaos; lack of key technologies; backward research and development; funding shortfalls; Mismanagement; product backlogs; Poor competitiveness, etc.

Opportunity; It is an external factor of the organization, including: new products; new markets; new demand; removal of barriers to foreign markets; Competitor mistakes, etc.

Threats: They are also external factors to the organization, including: new competitors; an increase in alternative products; market tightening; changes in industry policies; economic recession; changes in customer preferences; emergencies, etc.

The advantage of the SWOT method is that it considers the problem comprehensively, is a kind of systematic thinking, and can closely combine the "diagnosis" and "prescription" of the problem, which is clear and easy to test.

2. Construct a SWOT matrix.

A SWOT matrix was constructed based on the ranking of the various factors identified by the survey according to their priority or degree of impact. In this process, those factors that have a direct, important, massive, urgent and long-term impact on the company's development are prioritized, and those indirect, secondary, little, not urgent, and short-term influencing factors are ranked behind.

3. Develop an action plan.

Once the environmental factors analysis and SWOT matrix have been constructed, an action plan can be developed. The basic idea of formulating the plan is: give full play to the advantages of the factors, overcome the weaknesses of the factors, use the opportunity factors, and resolve the threat factors;

Think about the past, base on the present, and focus on the future. Using the comprehensive analysis method of system analysis, the various environmental factors that are arranged and considered are matched and combined with each other to obtain a series of alternative countermeasures for the future development of the company.

In SWOT analysis, the internal factors of the enterprise mainly refer to the advantages and disadvantages, including: favorable competitive situation; Adequate Finance**; Good corporate image; technical strength; Economies of scale; product quality; The market share of the lead knows the amount of stool; cost advantage; advertising campaigns, etc. aging equipment; management chaos; lack of key technologies; backward research and development; funding shortfalls; Mismanagement; product backlogs; Poor competitiveness, etc.

External factors refer to opportunities and threats, including: new products; new markets; new demand; removal of barriers to foreign markets; Competitor mistakes, etc. new competitors; an increase in alternative products; market tightening; changes in industry policies; economic recession; changes in customer preferences; emergencies, etc.

SWOT analysis is a strategic analysis method proposed by Heinz Weihrich, a professor of management at the University of San Francisco, in the early 80s of the 20th century. It is also one of the coaching tools used to help enterprises (or departments, individuals) clearly grasp the external and internal environment and resources related to the development goals of the enterprise (or department, individual).

SWOT analysis is a kind of enterprise strategy analysis method, that is, according to the established internal conditions of the enterprise itself, to find out the strengths, weaknesses and core competitiveness of the enterprise. Among them, S stands for strength, W stands for weakness, O stands for opportunity, and T stands for Threat, where S and W are internal factors, and O and T are external factors. According to the complete concept of competitive strategy, strategy should be an organic combination between what an enterprise "can do" (i.e., the strengths and weaknesses of the organization) and "can't" (i.e., opportunities and threats to the environment).

SWOT analysis, that is, situation analysis, is to list the main internal advantages, disadvantages and external opportunities and threats closely related to the research object, and arrange them in the form of a matrix, and then use the idea of systematic analysis to match various factors with each other to analyze, and draw a series of corresponding conclusions, and the conclusions usually have a certain decision-making.

Specific meaning: 1. Strengths: It is the internal factor of the organization, including:

favorable competitive dynamics; Adequate Finance**; Good corporate image; technical reputation and judgment power; Economies of scale; product quality; market share; cost advantage; advertising campaigns, etc.

2. Weaknesses: It is also an internal factor of the organization, including: aging equipment; management chaos; Lack of key change technology; backward research and development; funding shortfalls; Mismanagement; product backlogs; Poor competitiveness, etc.

3. Opportunities: are the external factors of the organization, including: new products; new markets; new demand; removal of barriers to foreign markets; Competitor mistakes, etc.

4. Threats: They are also external factors of the organization, including: new competitors; an increase in alternative products; market tightening; changes in industry policies; economic recession; changes in customer preferences; emergencies, etc.